Presented By:Gautam K Maskara MMM

Paint is something which add color to life.

Indian people used to whitewash their henses or festore occasions particularly in Dewali, Id, X-mas day etc. For this purpose they used the things called choona(Calcium Hydroxide) but present situation is no longer some with the advent of new sophisticated technologies thing have changed a lot.

 Paint industry estimated at INR 135bn.

Unorganized sector accounts to 30% of paint market.

Volume growth estimated at 15%. Indias share in the world paint market is 0.6%.

Per capita consumption of paint in India is

1.2kg/annum.

 Started in 1942 by four entrepreneurs: Champaklal choksey, Chimanlal choksey, Suryakant Dani and Arvind Vakil as ASIAN OIL & PAINTS COMPANY. Within three years, their turnover reached 3.5 lacs. Started with a strategy Going to where Consumer is. In 1967, Asian paints became the 10th largest paint company in the world.

TAG LINE

EVERY COLOR TELLS A STORY

Caribbean Islands

Middle East

Barbados, Jamaica, Trinidad & Tobago.

Bahrain, Egypt, Oman & United Arab Emirates.

South Pacific

South East Asia

Fiji, Tonga, Vanuatu, Solomon & Samoa Islands.

South Asia Bangladesh, Nepal & Sri Lanka.

China, Malaysia, Singapore & Thailand.

 Headquarters in Mumbai 4 Factories 18 Processing Centres 350 raw material and intermediate goods 140 Packing Material Vendors 6 Regional Distribution Centre 72 depots are integrated

suppliers

 Asian Paints has acquired short-term competitive

advantages by using its distribution strength and logistical efficiency in order to raise the Cost of doing business for all its competitors to attain this advantage. The advantage is short-lived and ultimately imitable. Moreover, AP has established such an extensive network that getting incremental advantage would be very difficult. Futuristic approach should be gaining competitive advantage through channel control or occupying mind space.

NET SALES

The company recorded revenues of INR77,888.7 million (approximately $1,708.1 million) in the fiscal year ended March 2011, an increase of 14.2% over 2010. The company's operating profit was INR13,956 million (approximately $306.1 million) in fiscal 2011, an increase of 2% over 2010. Its net profit was INR8,432.4 million (approximately $184.9 million) in fiscal 2011, an increase of 0.9% over 2010

Asian Plants Kasna (Uttar Pradesh) in India

Asian Plants (Rohtak, Haryana)

Asian Plants Bhandup (Maharashtra) in India

Asian Plants Sriperumbudur in India

 Forbes Global magazine USA ranked Asian

Paints among the 200 Best Small Companies in the World for 2002 and 2003. It presented the 'Best under a Billion' award, to the company. Asian Paints is the only paint company in the world to receive this recognition. In Nov 2005 and Nov 2007, Forbes ranked Asian Paints among the Best under a Billion companies in Asia.

 To further improving the operations. Plans to launch new products in line as:

- Introducing Water based Paints - Repositioning of existing Brands in Rural Market - Broadening of Distribution Network - Adding more choices for shades and effects - Enhancing Better Quality - Demand will be generated through the new constructions coming in housing and industries
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 Green Environment, Clean Environment

Rain Water Harvesting Scheme

Nepal - Asian Paints Preserving Culture and Heritage