Asian Paints is India's largest paint company

Ranked among the top ten Decorative coatings companies in the world

Turnover of INR 7750 crore ($1.73 Bn)

Asian Paints along with its subsidiaries have operations in 17 countries across the world Consist of 23 paint manufacturing facilities Servicing consumers in 65 countries through Berger International, SCIB Paints Egypt, Asian Paints, Apco Coatings and Taubmans

TAG LINE

EVERY COLOR TELLS A STORY

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HISTORY

1st February, 1942: Armed with little knowledge and great determination, Champaklal H. Choksey, Chimanlal N. Choksi, Suryakant C. Dani and Arvind R. Vakil get together to manufacture paint in a garage on Foras Road, Bombay. 1945: Asian Paints touches a turnover of Rs. 3,50,000.

Cont .

1954 Asian Paints mascot, Gattu, the mischievous kid, is born. 1957 66 The family-owned company makes the transition to a professionally managed organisation. 1967 Asian Paints emerges as India's leading paint company ahead of any international competition.

Asian Paints has won many awards & recognitions which include

Ranked

24th amongst the top paint companies in the world by Coatings World Top Companies Report 2006. Asset - one of Asia's leading financial magazine ranked Asian Paints amongst the leading Indian companies in Corporate Governance in 2002 and 2005.

The

Received

the Ernst & Young "Entrepreneur of the Year - Manufacturing" award in 2003.
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VISION
Asian Paints aims to become one of the top five Decorative coatings companies world-wide by leveraging its expertise in the higher growth emerging markets. Simultaneously, the company intends to build long term value in the Industrial coatings business through alliances with established global partners.

Asian Paints operates in 5 regions across the world viz.

South Asia
- Caribbean region - South East Asia

- South Pacific

Middle East

Caribbean region
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The five corporate brads

Asian Paints

Berger International

Taubmans

SCIB Paints

Apco Coatings

GROUP SUBSIDARIES

Apco Coatings is a subsidiary of Asian Paints in the South Pacific islands. Asian Paints operates in Australia, Fiji, Tonga, Solomon Islands and Vanuatu under the brand name of Apco Coatings. .

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Cont

..
Founded in 1979, SCIB Paints today is a reputed name and ranks amongst the top five paint companies in Egypt. SCIB Paints became a part of the Asian Paints group in August 2002

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segments

Paint

Chemicals

Decorative Paints

Industrial Paints

Phthatic Anhydried

Penraerythritol

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INTERNATIONAL MARKET - STRATEGY

To enter the high-growth emerging markets

Adopt a regional hub approach to international operations Apply the emerging market business model: Introduce new products suited to local needs Introduce new technology, accordingly Focus to improve all areas of operations, especially supply chain
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Over 14500 direct dealers as opposed to 7000 of our nearest competitor Over 35% of the dealers do business only with APIL 67 sales locations situated all across the Country

Retail outlets directly serviced

15000

7000

4500

APIL

GNP

Berger

ICI

3700

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Information Technology

Asian Paints is the first company in India to have integrated Supply Chain Management (SCM) Solution from i2 Technologies, and Enterprise Resource Planning (ERP) solution from SAP. Asian Paints has launched a supplier portal that includes an automated digital document exchange facility An employee portal Customer Relations Management (CRM)
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Investment in I.T.
Benefits:
RM & FG inventory reduction Revenue Increase by avoiding retail shorts Reduction in dead & slow moving stock Plant through-put improvement

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Asian paint to exit from Thailand and China. Already sold stakes in two loss making units in Hong kong and Malaysia. Study conducted by the CSEs Pollution monitoring laboratory found the Apcolite (Asian paint) sample with lead much higher than the standard.

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Research and Development (R&D) Structure

In

India, the company's has :

140
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strong R&D team

doctorates qualified scientists

115

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TODAY

Asian Paints becomes the 10th largest decorative paint company in the world. Asian Paints is more than twice the size of its nearest competitor. It is one of the most admired companies in India. Present in 22 countries with 27 manufacturing locations, over 2500 SKU's, Integrated SAP - ERP & i2 - SCM solution. On the recommendations of Booz, Allen and Hamilton, Asian Paints restructured itself into Growth, Decorative and International business units and adopted SCM and ERP technology. Asian Paints aims to become the 5th largest decorative paint company in the world.
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FUTURE OUTLOOK

To further improving the operations. Plans to launch new products in line as: - Introducing Water based Paints - Repositioning of existing Brands in Rural Market - Broadening of Distribution Network - Adding more choices for shades and effects - Enhancing Better Quality - Demand will be generated through the new constructions coming in housing and industries

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