Beruflich Dokumente
Kultur Dokumente
2008
2009
Facial care
205.3
218.7
233
307.3
Suncare
28.3
30.9
33.8
Body care
24.6
26.7
Medicated SC
23.9
Hand care
Baby Care
Total
2010
2015
Share
Gr 09-10
CAGR 05-10
CAGR 10-15
68.4%
7%
9%
7%
49.8
9.9%
9%
13%
10%
29
40.9
8.5%
9%
12%
9%
25.2
26.6
33.4
7.8%
6%
8%
6%
14
15.1
16.3
22.5
4.8%
8%
11%
8%
1.5
1.6
1.7
2.2
0.5%
6%
7%
7%
297.6
318.2
340.4
456.1
100.0%
7%
9%
8%
Source: Datamonitor
Body care
CAGR 10-15
8%
Face care
Baby Care
6%
Medicated SC
4%
2%
0%
0%
2%
4%
6%
8%
CAGR 05-10
Source: Datamonitor
10%
12%
14%
16%
2
Body Care
Sun Care
Hand Care
Nivea Body
(20%)
Nivea Sun
(30%)
Carex
(19%)
Nivea
(12%)
LOreal
(14%)
LOreal
(15%)
Dove
(15%)
Eskinol
(11%)
Johnson's
(13%)
Hawaiian Tr.
(9%)
Mary Kay
(8%)
Himalaya
(8%)
Dove
(10%)
Avon
(9%)
Lux
(7%)
Johnsons
(7%)
Jergens
(8%)
Neutrogena
(8%)
Ahava
(7%)
Total
233
29
33.8
16.3
Share
69%
8.5%
10%
5%
Source: Datamonitor
2008
Facial care
84.8
Body care
2010
2015
92.3
100.6
145.1
13.8
15.3
17
Medicated SC
3.3
3.7
Suncare
3.3
Hand care
Baby care
Total
2009
Share
Gr 09-10
CAGR 05-10
CAGR 10-15
78.2%
9%
13%
10%
26.7
13.2%
11%
15%
12%
5.4
3.1%
8%
11%
8%
3.5
3.8
5.2
3.0%
9%
11%
8%
2.8
3.3
4.6
2.6%
10%
11%
9%
0.5
0.5
0.5
0.7
0.4%
0%
6%
9%
108.5
118.3
129.2
187.7
100.0%
9%
13%
10%
Source: Datamonitor
Body Care
12%
CAGR 10-15
10%
Face care
Hand care
Sun Care
Baby Care
8%
Medicated SC
6%
4%
2%
0%
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
CAGR 05-10
5
Source: Datamonitor
Face Care
Hand Care
Sun Care
Olay
(11%)
Eskinol
(17%)
Nivea
(15%)
Nivea
(18%)
Dove
(10%)
Olay
(14%)
Lux
(9%)
Hawaiian Tropic
(11%)
Jergens
(9%)
Nivea
(13%)
Lifebuoy
(9%)
Clarins
(11%)
Nivea
(8%)
Sheseido
(12%)
Dove
(9%)
Piz Buin
(8%)
Vaseline
(7%)
Johnsons
(7%)
Fa
(6%)
J&J
(8%)
Total
17
100.6
3.3
3.8
Share
13.2%
78.2%
2.6%
3%
Source: Datamonitor
2008
2009
2010
2015
Facial care
658.7
735.4
814.8
1198.9
Suncare
94.1
112.5
126.6
Medicated SC
93.5
107.6
Body care
93.1
Hand care
Baby Care
Grand Total
Gr 09-10
CAGR 05-10
CAGR 10-15
63.0%
11%
16%
10%
204.5
9.8%
13%
22%
13%
121.6
185.6
9.4%
13%
19%
11%
104.9
116.5
174.6
9.0%
11%
15%
11%
92.6
99.8
107.3
142.2
8.3%
8%
11%
7%
5.7
6.1
6.5
8.9
0.5%
7%
9%
8%
1037.7
1166.3
1293.3
1914.7
100.0%
11%
16%
10%
Source: Datamonitor
Share
Sun Care
12%
Body care
CAGR 10-15
10%
Face
care
Baby Care
8%
Medicated SC
Hand care
6%
4%
2%
0%
0%
5%
10%
15%
CAGR 05-10
Source: Datamonitor
20%
25%
30%
Sun Care
Body Care
Hand Care
Lumene
(5%)
Johnsons (21%)
Revlon (7%)
Apotheker Scheller
(15%)
Karina(5%)
Nivea (6%)
Vorozeia
(11%)
Taiga (4%)
Johnsons (5%)
Kalina (9%)
Dermo-Expertise
(4%)
Lumene (11%)
Alpha Silk
(4%)
Elegia (9%)
Synergie (3%)
Svoboda (8%)
Lancome (7%)
Total
814.8
126.6
116.5
107.3
Share
63%
9.8%
9%
8.3%
Source: Datamonitor
2008
2009
2010
2015
Facial care
156.3
167.5
179.2
229.4
Body care
50.6
54.1
57.7
Hand care
33.8
35.8
Gr 09-10
CAGR 05-10
CAGR 10-15
56.0%
7%
9%
6%
73.1
18.0%
7%
9%
6%
37.9
47
11.9%
6%
8%
6%
25
26.5
28
35.6
8.8%
6%
8%
6%
12.9
14.1
15.4
21.4
4.8%
9%
11%
9%
Baby Care
1.4
1.5
1.6
2.3
0.5%
7%
7%
9%
Grand Total
280
299.5
319.8
408.8
100.0%
7%
9%
6%
Suncare
Medicated SC
Source: Datamonitor
Share
Baby Care
Medicated SC
CAGR 10-15
8%
Sun Care
Body
care
6%
Face
care
Hand care
4%
2%
2%
4%
6%
8%
CAGR 05-10
Source: Datamonitor
10%
12%
14%