A Project report on

Comparative Analysis of Different Companies Providing Demat Services

Submitted by; Submitted to;

Dr. S. Chinnam Reddy

Meet Vajaria MPG1102003

 Angel Broking also offers 3 types of account.

o Demat Account o Commodity account o Currency account

The main object of my project is Demat Account Services provided by the Angel Broking Ltd.

Founded Key People Industry Head Quarter

1987 Mr. Dinesh Thakkar ( Founder & Chairman ) Mr. Lalit Thakkar ( MD ) Broking Services Bombay Demat Services, Commodity Services, Currency Services, PMS Services, Mutual Fund, Life Insurance, Investment Advisory

Products

 Preference level of customer using demat account and feelings towards other brokerage firm. Expand the market perception of Angel Broking Ltd. To provide pricing strategy. To increase the product awareness of Angel Broking.

 Sample Frame:
My sample frame was Ahmedabad city.

Sample Size:
My sample size is 100 respondents.

 Primary Data:
o Personal Interview o Questionnaire o Tell-Calling

Secondary Data:
o Angel Broking web site

In Which of These Financial Instruments do you invest into?

17%

24% Shares Mutual Funds Bonds Derivatives 30%

29%

Heard about angel broking?

37% Yes No 63%

Do you know about the facilities provided by Angel Broking?

38%

Yes No
62%

With Which company do you have a DEMAT a/c?

32% 42% Angel Broking ICICI Direct HDFC Bank

26%

Which broking company easily available everywhere?

28% 39% Angel Broking ICICI Direct HDFC Bank

33%

Which company's Demat account offered you a large no. of product & services?

32%

37% Angel Broking ICICI Direct HDFC Bank

31%

Which company provides a less BROKARAGE rate?

33%

37% Angel Broking ICICI Direct HDFC Bank

30%

 Only 24% of customers wants to invest in share market. Customer has less awareness about Angel Broking Ltd. Because there are only 37% Only 38% of customer awareness about services provided by Angel Broking Ltd. Lack of availability of Angel Broking ltd. Still there are 42% of customer with Angel Broking Ltd. compared to other companies because of services and less brokerage charges.

 Time constraint. The study is limited to the different schemes available under the Demat account selected. Geographical locations. Extreme variability in MARKET.

 The Brand image of Angel Broking Ltd. is good but according to customer satisfaction company has to provide better services. Advertisement through Print and Electronic media. Proper guidance to the customer. Reduced signature for account opening.