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In short communication covers every field of business be it finance or sale or personnel.

In the light of these facts, it become necessary to understand meaning of communication and business communication.

The communication is derived from the Latin word communes or communicare which means to make common. Thus, communication mean to make common facts, informations , thoughts and requirements . The objective of communication, therefore, is the exchange of thoughts, message, informations, etc. it is an exchange of information and transmission of meaning. In the time of global marketing and technological advances, good communication skills and essentials.

According to Newman and Summer, communication is an exchange of fact, ideas, opinions or emotions by two or more persons. 1. A message which is to be communicated. 2. A sender who send the message. 3. A receiver who receives the message. 4. A return response or feedback from the receiver.

Every business firm whether a sole proprietorship, partnership or company undertaken business with the objective to earn profit. Business is an economic activity undertaken to procure man, machine, material and money to produce goods and services with the objective to sell them to the

There are two types of Communication 1. Non Verbal Communication 2. Verbal Communication There are two types of Verbal Communication 1. Oral Communication 2. Written Communication

The term Non Verbal means without words. NonVerbal Communication is the Communication without words. In this Communicated with one another by using BODY LANGUAGE .We still use non- verbal cues to express dependence, dislike , respect, love, and feelings. There are two Effective means of Non-Verbal Communication Firstly:-Non-Verbal form of Communication includes such things as red and green traffic lights, road pictographs directing traffic and telephone ring.

There are two Effective means of Non-Verbal Communication Firstly:-Non-Verbal form of Communication includes such things as red and green traffic lights, road pictographs directing traffic and telephone ring. Secondly:- Non-Verbal Communication is the use of body Language. In which includes Nodding, Raising eyebrows, pointing thumbs up and down, smiling, clapping.

To provide information, either consciously or unconsciously. To regulate the flow of conversation. To express emotion. To control or influence others. To facilitate and simplify tasks

There are four types 1. Reliability 2. Efficient 3. Credibility 4. Accurate understanding of Attitudes

Lack of Secrecy Useful only for small piece of information Gestures can be misunderstood It is necessary for both the parties to face each other Lack of written proof More difficult to study

Verbal Communication involves the use of symbols that generally have universal meanings for all who are taking part in the process. It may be two types 1. Oral Communication 2. Written Communication

Oral Communication is that channel of communication in which message is transmitted in spoken from. The term Oral means anything pertaining to the mouth. Thus, there are two levels of Verbal Communication 1. the first level of communication channel is speaking in person, face to face. 2. The second level Of Communication includes computer voice mail and telephoning.

Quickness in exchange of ideas Quick Feedback Flexibility Economic Source Personal touch Effective Source Removal of Misunderstanding Motivation possible

Unfit for Lengthy message Unfit for Policy Matters Lack of Written Proof Expensive Method Lack of Clarity Misuse of Time Presence of both the Parties Necessary

Some Form of Oral Communication


1. 2. 3. 4. 5. 6. 7.

Face-to-Face conversation Lectures Meeting and Conferences Interviews Seminars Telephonic talk Radio Television

Written Communication is that Communication in which information is exchanged in the writtne form. It is most formal of all types of communication. With the advancement of technology. The scope of Written Communication has widened The Written form of business Communication Facilitates a business firm to keep a record of the communication

Suitable for Lengthy Messages Written Proof Clear Message Less Expensive Method Time Saving Presence of both the Parties not Necessary True and Effective Communication at Different Places

Unfit for Uneducated Persons Lack of Secrecy Wastage of Time Delayed Feedback No real intentions and Emotions Possible Misinterpretation of Words/Language