Beruflich Dokumente
Kultur Dokumente
http://thesocialskinny.com/
blogs.hbr.org/cs/2012/07/new_research_on_why_ceos_shoul.html
HRM:
Employment Practices (human resources departments increasingly make use of social media -- particularly LinkedIn and Facebook to gather information when making hiring and promotion decisions). Customer Service and Feedback (companies set up blogs to communicate product development information and gather comments from consumers; companies also use Twitter for customer service and feedback: for instance, Best Buys Twelpforce Twitter account11). Promotions and Contests (encourage site members to engage with a companys products or services). Word-of-Mouth Marketing via Blogs (companies provide their products to popular bloggers with big reader audiences, hoping for a favourable review; but a number of risks have developed in this area, including FTC disclosure requirements, as in the strategy above
CRM:
Convergence Emergence The Cult of Influence Gamification Nation Social Sharing Social Television The Micro Economy
blogs.hbr.org/cs/2011/12/six_social_media_trends_for_20.html