ONE MISSION MULTIPLE ROADS

Case Study Given By..

Kulwant Poonia Reg.No-10801650 Satish Kumar Reg.No-10801673 Rajpal Pooni aReg.No-10802067

Introduction

Contd

Contd..

AECS

0bjective
Given the magnitude of blindness and the challenges

faced in a developing country , the Govt. alone cannot meet the health needs of all. Dr. Venkataswamy wanted to establish an alternate health care model that would supplement the efforts of the Govt. and also be self supporting. Hence upon his retirement in 1976 , he established the Trust to initiate eye care work. Under this trust AEH were founded.

AECS MODEL

PESTL ANALYSIS OF AECS

POLITICALBy keeping the government in the loop for major decisions the Aravind model believes in integration of thoughts from leaders and health experts across the globe. Aravind believe in their core spiritual value that indirectly affects the political systems of the States . ECONOMICThe model has managed to create a sizeable impact in the domains of eye care especially in the southern states of India. It has indirectly affected the economy of the State wherein the poor save on their cost of healing and become more productive in their work cycles.

Cont
SOCIALThe model has managed to spread free eye care in the health sector, thereby building a lot of social and regional bonding. Through its multiple training programs, workshops, and health camps, the Aravind Model continues to shine and spread the joy of eliminating blindness all around. CULTURAL The cultural impact that the module has had widespread implications in the middle India whose power we have seldom ignored. It has not only created a strong cultural hold for Aravind, but it has also redefined the power of local recruits and traineeship that helps create connections between the doctors and patients, a bond that is rare to find in the health domain.

SWOT ANALYSIS OF AECS

STRENGTH Senior Leadership Commitment to Financial Sustainability Mission Oriented Culture Deeply Rooted in AECS Staff Operating Efficiency and Flexibility Organizational Transparency and International Reputation OPPORTUNITIES Unutilized Capacity of AEH THREATS Losing Status as Employer of Choice WEAKNESSES Lack of Decentralized- Decision Making Authority Incomplete Understanding of Cost & Revenues by Services and Procedure MIS Inadequate for Size & Complexity of Organization

Market Potential for Specially Products Inflation &the Eroding Value of Annual & Services . Cash Surplus Transfer of AEH Model to Managed Care Hospitals

Porter Five Forces Model

High capital requirement. Requirement of the highly educated and famous doctors. High technology So its Low

Threat of New Entrants

There is Low Bargaining Power of Buyers because they provide services at Cheap Rates or Free.

LOW Bargaining Power of Suppliers because They produce theirs own raw materials(LENCES) & Give Training to the Doctors

Bargaining Power of Suppliers

Rivalry Among Existing Firm is HIGH Many hospitals provide high quality services and high technologies.

Rivalry Among Existing Firm

Bargaining Power of Buyers

Threat of Substitute Products & Service

The doctor's of AECS establish their own hospitals. Improvements in living condition of people Multiple insurance schemes New hospitals provide better service as compare to AEH High cost of laser equipments . So threat of substitute is high.

Dimensions of strategic responses

Managing the Stage of Managing the Managing the conversion Changing the economic supply side demand side process business model development New Vendor Increase access Scaling up Cost- Significant focus Innovation Alignments/ to thro pricing. reduction Driven Economy Relationships, through Created own innovations, facility for New processes, making IOLs Training and Manpower alignment

Cycle of Performance

IT in AEH
Information Technology offers great opportunity to reach the population, Rich and poor, rural & urban, with facilities for good eye care at appropriate cost.

PROBLEM ASSOCIATED IN CASE

o Reduce demand for free services. o Multiple insurance schemes by state government &

private sponsored. o Lack of awareness. o Change in demand and need for other area. o Competition from others Hospitals. o Lack of eye surgeons in India.

SOLUTIONS
Increasing Awareness by establishment of network of vision centers and community eye clinics . Switch into others surgeries i.e Laser. By AMECS(Joint Venturing with others hospitals) By increasing efficiency (giving training to the doctors). By upgrading of facilities(Emphasis on research).

CONCLUSION
o AECS demonstrate a range of innovation in health service

delivery, that have the potential to better serve the poors health need. o AECS is for social responsible not for profit maximization.

Future of Organization
Despite millions of recovered patients, one of

Aravinds biggest obstacles to date is reaching nearly 70% of its patients in rural southern India. Many of the most need based patients must walk miles and spare entire work days in order to visit an Aravind camp or hospital. Mobile clinics have been launched, but they require local sponsors to host them. How can Aravind eye services better reach the rural poor? How can modern technological advances help to solve this dilemma?

Intelligence and capability are not enough. There must also be the joy of doing something beautiful.
- Dr. G. Venkataswamy

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