Submitted To : Ms. UPASANA TYAGI (Associate Professor) Ms.

RAMNEET KAUR (Associate Professor)

Submitted ByMD NASIMUL HAQUE MBA II SEM.

ADVERTISING
Advertising is a form of communication used to

encourage or persuade an audience like viewers, readers or listeners to continue or take some new action. Advertisement also is used to inform a mass of audience about various socially relevant factors such as employment, upcoming events, contests or elections or a host of other such events. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful.

TYPES OF ADVERTISING
Television & Music in Advertising
Infomercials Radio Advertising Online Advertising Covert Advertising

 Press Advertising

Billboard Advertising
Mobile Billboard Advertising In-Store Advertising Celebrity Branding

Coffee Cup Advertising

Street Advertising

Profile Of Advertising In India

The first advertising agency was established in 1905, B. Datram and Company, followed by The India-Advertising Company in 1907, the Calcutta Advertising agency in 1909, S.H.Bensen in 1928, J. Walter Thompson Associates through its Indian associate, Hindustan Thompson Associates in 1929, Lintas (Lever International Advertising Services) in 1939 and McCann Erikson in 1956 (Pashpati and Sengupta, 1996).

Advertising Strategies
Outdoor Advertising
Illustration or text only.

LifeStyle Advertising-

featuring people located in environments.

TARGET OF ADVERTISING
Advertising is one of the most important decisions a

marketer makes. This is the result of significant improvements in the ability to collect and process consumer-level information. The objective in media planning was to minimize wasted advertising by reducing the quantity of advertising sent to consumers who are not active in the category.

Emerging Trends Of Advertising In Corporate Sector

There were 164 consumer goods producing companies

and 245 non-consumer goods producing companies in our sample.

It was expected that since the 409 companies

constitute the top crust of the Indian private sector.

The number of companies, reporting advertisement

expenditure as a separate entry, fell from 210 in 1976 to 200 in 1980 and to only 193 in 1984.

Emerging Trends In Lifestyle Advertising

Individual Lifestyle

what you are where you want to be

Group Lifestyle
how the group has formed
how the group is transforming

Cultural & Religious Lifestyle

social acceptance cultural integration religious adaptation

Emerging Trends In Online Advertising

Online media advertising is one of the upcoming and

growing segments in Indian advertisement sector. Internet is one such medium which is accessible by anyone and everyone and that too in any part of the country. With its vast accessibility and reach it is easy to reach millions of users at one go. exchange4media is one of the upcoming magazines which are keeping a close eye on the changing trends in online media advertising and simultaneously keep informing the user about the latest changes occurring in it.

Emerging Trends Advertising In Rural Areas

Wall Paintings are an effective and economical medium for

advertising in rural areas. They are silent unlike traditional theatre . A speech or film comes to an end, but wall painting stays as long as the weather allows it to. The greatest advantage of the medium is the power of the picture completed with its local touch. A good wall painting must meet some criteria to generate awareness and remind consumer about the brand.

Emerging Trends In Social Network Advertising

Direct Advertising that is based on your network of

friends.
Direct Advertising placed on your social networking

site.
Indirect Advertising by creating 'groups' or 'pages.

CONCLUSION
The whole purpose of advertising is to sell products or ideas, so

the massive expansion of foreign companies and advertising, whether coming from overseas or created in India, has meant the massive expansion of the sales of foreign products .

The liberalization of the Indian economy in the early 1990s has

led to the accelerated entry of foreign business and foreign advertising agencies to sell the products of foreign products to the vast potential Indian market of over a billion people. Though there are approximately about 25% living at or below the poverty line, the expanding potential markets represented by those above the poverty line number hundreds of millions for low priced repeat purchase consumer goods, and many millions for those able to purchase consumer durables and luxury goods.

 These increases in advertising expenditure and the promotion of

foreign products have impacts on culture, through the undermining of traditional habits and behaviors, the creation of new wants and desires, often for products like soft drinks that have no nutritional benefit, and also by strategies that rework cultural values and beliefs.
The roles of men, women and children are changing, traditional places

within home and family, concepts of beauty, identity and personal cleanliness are undergoing major change.
The overall impact of massive increases of foreign company advertising

is the acceleration of India into the culture and ideology of consumerism, the expansion of foreign businesses into India and the export of profits to foreign corporations.

The End..

Thank You.