Level A/A* Levl 44 A/A*

Research and Planning 16-20 Planning and research evidence will be complete and detailed There is excellent research into a variety of similar products to help you construct ideas You have completed detailed research into a potential target audience and used this to help plan ideas for your video There is excellent work on shotlists, layouts, drafting and storyboarding There is excellent organisation of actors, locations, costumes or props effectively in the time allocated Time management will be excellent all deadlines met and lesson time used wisely There is excellent skill in the use of creative digital technology and ICT in the presentation of work There are excellent communication skills independently and within your group as well as in the work you have completed There is an excellent level of care in the presentation of the research and planning Music Video 32-40 Excellent and creative technical skills demonstrated in shooting material appropriate to the task set; including controlled use of the camera, attention to framing, variety of shot sizes and close attention to mise en scene Excellent and creative editing so that meaning is apparent to the viewer and making selective and appropriate use of shot transitions, captions and other effects Recording and editing sound with images appropriately If working in a group there must be evidence of excellent contribution to construction

Ancillary Tasks 9-10 Cohesion and consistency achieved between two tasks with an a clear sense of brand identity across the package There is an excellent level of care in the presentation of the tasks Excellent and creative and technical skills demonstrated in design and production of tasks You have produced work that is appropriate for your desired audience You show excellent shooting skills, post production and editing Mise en scene coherent across all elements Evaluation 16-20 There is excellent skill in the use of digital technology and ICT in the evaluation There is excellent understanding of the forms and conventions used in the productions Excellent understanding of the role and use of new media in various stages of the production Excellent understanding of the combination of main product and ancillary texts Excellent understanding of the significance of audience feedback Excellent skill in choice of form to present the evaluation Excellent communication skills General Comments What you learnt all comments will link to how this research has helped you construct ideas for your final product All work is posted on the blog even if it is in a draft form to show your progression of thoughts The blog is updated each lesson You check all spellings, punctuation and grammar All work is embedded NO LINKS Coherency in work check scheduling so similar ideas grouped together Take care over all work do not think THAT WILL DO! All pictures need to be clear and viewable Put in the hard work because it will pay off!

Level 3 B/C
Research and Planning 12-15 Planning and research evidence will be complete There is skilful research into similar products and a potential target audience There is skilful work on shotlists, layouts, drafting and storyboarding There is skilful organisation of actors, locations , costumes or props Time management will be excellent all deadlines met and lesson time used wisely There is skilful use of digital technology and ICT in the presentation There are proficient communication skills There is a good level of care in the presentation of the research and planning Music Video 24-31 Mostly skilful use of creative technical skills demonstrated in shooting material appropriate to the task set; including controlled use of the camera, attention to framing, variety of shot sizes and close attention to mise en scene Editing so that meaning is mostly apparent to the viewer and making selective and appropriate use of shot transitions, captions and other effects in your music video You record and edit sound with linking to images appropriately If working in a group there must be evidence of proficient contribution to the construction of your video

Ancillary Tasks 7-8

Brand identity mostly achieved between two tasks There is a good level of care in the presentation of the tasks Good technical skills demonstrated in design and production of tasks You have produced work that is appropriate for your desired audience You show skilful shooting skills, post production and editing Mise en scene coherent across all elements

Evaluation 12-15
There is proficient skill in the use of digital technology and ICT in the evaluation There is proficient understanding of the forms and conventions used in the productions There is proficient understanding of the role and use of new media in various stages of the production There is proficient understanding of the combination of main product and ancillary texts Good understanding of the significance of audience feedback Proficient skill in choice of form to present the evaluation Good communication skills
General Comments What you learnt all comments will link to how this research has helped you construct ideas for your final product All work is posted on the blog even if it is in a draft form to show your progression of thoughts The blog is updated each lesson You check all spellings, punctuation and grammar All work is embedded NO LINKS Coherency in work check scheduling so similar ideas grouped together Take care over all work do not think THAT WILL DO! All pictures need to be clear and viewable Put in the hard work because it will pay off!

Level 2 D/E
Research and Planning 8-11 Planning and research evidence may be incomplete There is basic research into similar products and a potential target audience There is basic work on shotlists, layouts, drafting and storyboarding There is basic organisation of actors, locations , costumes or props Time management may not be good you are consistently not meeting deadlines and not using lesson time used wisely There is basic skill in the use of digital technology and ICT in the presentation of your research There are basic communication skills There is a basic level of care in the presentation of the research and planning Music Video 15-23 Basic use of creative technical skills demonstrated in shooting material appropriate to the task set; including controlled use of the camera, attention to framing, variety of shot sizes and close attention to mise en scene Editing so that meaning is apparent to the viewer and making selective and appropriate use of shot transitions, captions and other effects Recording and editing sound with images appropriately If working in a group a basic contribution to construction will be evident Ancillary Tasks 4-6 Basic idea of brand identity achieved between two tasks There is a basic level of care in the presentation of the tasks Basic technical skills demonstrated in design and production of tasks You have produced work that is almost appropriate for your desired audience You show basic shooting skills, post production and editing Mise en scene mostly coherent across some elements

Evaluation 8-11 There is basic skill in the use of digital technology and ICT in the evaluation There is basic understanding of the forms and conventions used in the productions There is basic understanding of the role and use of new media in various stages of the production There is basic understanding of the combination of main product and ancillary texts There is basic understanding of the significance of audience feedback There is basic skill in choice of form to present the evaluation Basic communication skills General Comments What you learnt all comments will link to how this research has helped you construct ideas for your final product All work is posted on the blog even if it is in a draft form to show your progression of thoughts The blog is updated each lesson You check all spellings, punctuation and grammar All work is embedded NO LINKS Coherency in work check scheduling so similar ideas grouped together Take care over all work do not think THAT WILL DO! All pictures need to be clear and viewable Put in the hard work because it will pay off!