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Agenda
Introduction BI Tools Used For Decision Making BI Usage in HDFC Bank Organizational Preparedness HDFC Bank DWH Implementation
Introduction
Product Analysis
Profitability
WhatRisk BI ? IS
Analysis Statistical Analysis
Data Warehouse
Data Mining
Forecasting
Wikipedia Defination Of BI
Business intelligence (BI) is a business management term, which refers to applications and technologies that are used to gather, provide access to, and analyze data and information about company operations. Business intelligence systems can help companies have a more comprehensive knowledge of the factors affecting their business, such as metrics on sales, production, internal operations, and they can help companies to make better business decisions.
Organizational Preparedness
Critical Mass of data
684 branches 1605 ATMs across 316 towns and cities.
Organizational Culture Top Management Direction Readiness to invest Computerized Core Banking Systems Availability of a central repository of data
Multiple Systems
The Process
The Consolidation
BS Drill Down P&L Roll Up GL
Transactions
Customer
Time
Analysis
Profitability Product Holding Channel
Analytics
CRM Analytics
New Customer X-Sell Product Holding Customer Attrition
4%
Profitability Analysis
Profitability Analysis Customer Profitability Financial Customer Profitability Usage Customer Profitability - Marketing
Profitable Customer ?
Deposit - 15 Lacs
The Opportunity
Salary Accounts Car Loans Personal Loans Low cost channels
Hidden Customer
Channel Analysis
Channel Preference ATM Transactions Branch Transactions Telephone Banking Net Banking Mobile Banking POS
Retail Risk
Delinquency Analysis Age on Book Cheques Presentation Loan Analysis Retail Concentration
DWH Architecture
Sources
Finware FinOne
Management
User Access
Data Mining
Vision Plus
Flex@ TPP Base24 Debos Others
Staging Area
EDW
Reports
MIS
ODS
OLAP Tool
ETL Tool
Reports
Mktg
Analysis
Householding
Marketing
Unica
Contact
OCRM
Weekly Load
CRM
Data Repository
Enterprise Data Warehouse Business Applications User Access
AML
EDW Unica
Marketing
(data preparation, data analysis, campaign execution & modeling)
Challenges
Ownership Continuous Development Large infra Structure Usage Definitions Commitment