OBSERVATION LAB

N1
GALLERY: MEGA 80 LIMA PERU

INSIGHTS AND HIDDEN OPPORTUNITIES

Interactive Ads In this gallery, before I entre the store, I notice that they dont have ads of their stores, so they have the space but they just dont use it. I took a picture of a Banner That just says : Bienvenidos but its too old and its not effective. Opportunity: Rent this space to get intcomes from this space.

Smell They dont use the olfative marketing, so they dont commnicate to the insconcious Mind of the people (the limbic brain or the reptilian brain). Opportunity: Sell to this gallery the olfative marketing service to increase their sales.

Music They just dont have music or something like this. When you are in this gallery you just can hear the cars near the gallery. Opportunity: Play music from 80s or 70s acoording to their target, and with this people will feel nostalgic and with this they feel happier and then spent more money in this gallery.

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N2
PLATANITOS: SHOES STORE

Smell They have a lemon distinct smell, but their brand is Platanitos that means banana in

English, so I think that they have to change the smell into a banana smell, to increase
their awareness and with that their sales. Products

The purses are in a non accessible locations, and thats the reason why woman dont
buy too many purses in this store. Just changing the purses location, the store will increase their sales in this category. They dont have impulsive items near the cash register, so they are losing sales.

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N3
SAMSUNG ELECTRONICS STORE

Music They play pop or hip hop music to get peoples attention.

Products
Price of the products area not easy to find. Smell

They dont have a distintive smell.

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N4
YUKIDS

Products Parents have to wait to their kids, but in this situation parents get bored waiting, so

this store could rent different media like newspaper or tablets with wifi access, or sell
different newspaper or magazines. Also This store could sell coffee or something related to food to this parents. Also they can obtain more information about the kids, for example birthday, or something else to get more opportunities. Also this store could have toys in this place, and Kids play in this place with that toys,

and then kids would like to get someone when they have to leave from this store.

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N5
ALTOMAYO COFFE SHOP

Environment This store Altomayo naturalmente bueno dont have nothing natural in their

infraestructure or decorating (only the coffe beans ). They should have plant or tree,
or just flowers along the coffee shop, also they just have a coffee smell, but their chairs dont feel natural, They should have wood chairs or something more natural.

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N6
REPSHOP LISTO CONVENIENCE STORE

They dont have a clear differentitation, so this store looks very similar to other convenience stores. They dont have many impulsive products near the cash register. People dont want to stay so long in this place because they dont feel comfortable.

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N7
PINK BIJOUTERIE STORE

This store Pink use black as a principal color in their brand, but is something confuse, will be better a pink color in their brand. Also their floor is just black, and their infraestructure is so formal, that the majoritiy of women or girls dont want to stay so long in this place.

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REGARDS FROM LIMA, PERU