Business Plan on

Ice Cream Parlour

Presented by: Alok Bundela MBA ( 1st Sem)

Requisites & Pre-requisites of Business: Concept and Idea Nature of business Location and competitors Availability of resources Products Marketing strategies Valuation (Fund) Financial Projection Conclusion

Concept (The Beginning)

Acc. to the business-concept theory, the ice cream business is for those who love to see people enjoying. The owner of the ice cream parlor have the opportunity to make people happy every day and in my case:

Alok Bundela

Idea!
Acc. to the business gurus Ideas of business can come from anywhere, generally comes in a stranger situation, what we need to do is to identify them. Thats it A Eureka Moment. A positive idea! But an Idea only.

An Idea can change your life.

NO

Implementation on that Idea can change your life and make you a BRAND.

Nature of Business
Trading business As I purchase my product from warehouse and sell it into the market, my business is of trading.

LOCATION AND COMPETITORS

I am starting my business as a ice cream parlour in maha laxmi nagar., there is a single competitor and (i.e.), TOP N TOWN

Availability of resources
Availability of Resources

Infrastructure

Vendor

SitDown

TakeAway

Single

Multiple

Product Range
Soft serve

Yogurts

Ice cream

Sundaes

gelato

Scoop

Marketing Strategies

PAID
(a) PRINT
Using local newspapers and pamphlets

(b) ELECTRONIC

Publish my product through some local news channels.

Valuation ( funds)
Own capital Rs. 3,00,000 Cash in hand Rs. 1,00,000

Financial Projection:
Depending upon the nature of business the financial projection can be categorized as follows: 1) Break-Even Analysis ( BEP)

2) Pay back period ( PBP)

Projected Investment
Capital investement Purchase ice Cream worth Rs 200000/Interiors cost Rs 100000/Total = 3,00,000 Fixed cost Shop on rent = 4000 per month Electricity bill = 5000 per month Freezer Rent = 1000 per month Soft serve Rent = 2000 per month Salary of staff ( 1 worker ) = 3000 per month

Contnd..
Variable cost Logistic = 1000 per month Telephone bill = 1000 per month Other expenses = 2000 per month

Contnd..
Interest on capital
yearly = 3,00,000 * 10% = 30,000

Overhead
yearly = 3,17,000 * 10% = 31,700 Monthly = 31,700 / 12 = 2,640 Total monthly expenses = 15000 + 4000 + 2640 = 21,640

Assumptions
Expected sales
Per ice cream cost = 10 rs
Cost of 5 ice creams = 50 rs Total no. of ice creams sells per day = 50 Total sell per day = 50*10 = 500 Per month sells = 50*30 = 15000

Profit margin 25 % = 3750 Rs per month

Calculation of BEP and PBP

Month Sales Expenses Profit margin(25%) Net p/l Profit /loss

1.
2. 3. 4. 5.

15000
20,000 30,000 45000 60000

21,640
21,640 21,640 21,640 21,640

3750
5000 7500 11250 15000

(17,890)
(16,640) (14,140) (10390) (6640)

loss
loss loss loss loss

6.
7. (BEP) 8. 9.

75000
90000 100000 115000

21,640
21,640 21640 21640

18750
22500 25000 28750

(2890)
860 3360 7110

loss
profit profit profit

Contnd.
month sales expenses Profit margin( 25%)
28750 31250 31250 32500 32500 32500

Net p/l

Profit/loss

10. 11. 12. 13. ( PBP) 14. 15.

115000 125000 125000 130000 130000 130000

21640 21640 21640 23000 23000 23000

7110 9610 9610 9500 9500 9500

profit profit profit profit profit profit

Conclusion

Studied and prepared the business plan for ice cream parlour in detail

Thank you