REFINANCING SHANGHAI MOTORS

Delin Joosa Pillai Kumar Saurab Vijay 01/11/2012

Overall Performance as of 2010

Overall Performance as of 2010

Period 5

Opportunities Period 2

Key Success & Strategy

- take on risks - strong R&D - strong sales force - consistency in our approach - fundamentals

Risks

Period 6

Period 7

R&D

Success of R&D

Production Planning

For instance, to decide on production level in period 4 for SAMA, we took 200,000 units sold in period 3 times by Others segment growth rate for the next period 19.6% and then adjust 20% upward. We get 287,000 units. Subsequently, we were very optimistic about the market as we know that our cash cow product has the highest brand awareness of 70% and a purchase intention of 29.1% so we added 10,000 more units for a total of 300,000.

Sales Force

Consistency

Fundamentals

What we learned

- making decisions with lack of data and ambiguity - trade off - digest information - concept of return on investment

Q&A