Big Bazzar

Big Team
Mr. Siddhartha lal, Mr. Saurabh Kumar, Mr. Sikander Khuswah, Mr. Sitakanta Behera Mr. Sudhir Kumar
11/1/2012
www.azadsikander.blogspot.com
What is Retailing
The term Retailing refers to any activity that involves a sale to an individual customer. RETAIL
Retailing is the interface between the producer and the individual consumer buying for personal consumption.
11/1/2012
ORGANISED
UNORGANISED
Size of Indian Retail

Size Estimated size of retail in India (in $bn) Share of organized retail (%) in India Size of organized retail in India (in Rs) 353 7 78,300 Cr 2008 416 12 2,30,000 Cr 2010 Percentage Change 18 71 194
Source: http://www.indiaretailing.com/india-retail-report.asp
11/1/2012
Kuber complex Varanasi
11/1/2012
About Big Bazaar Out let Parent group Owner Founded Head quarter Industry website Tag line
Hyper mart Chain of development store in India 104 out lets Located in India Future group Kishore Biyani (CEO) 2001 Jogeswari , Mumbai Retail www.bigbazar.com Is se sasta aur achha kahin nahi.
11/1/2012
Porters five force model
11/1/2012
Analysis
5 Forces
Rivalry among the competitor
Analysis
Reliance Retail, Aditya Birla Group , Vishal Retails, Bharti and Walmart, etc
Threat of entrants
FDI policy not favorable for international players. Domestic conglomerates looking to start retail chains. International players looking to foray India. Bargaining power of supplier The bargaining power of suppliers varies depending upon the target segment. The unorganised sector has a dominant position. There are few players who have a slight edge over others on account of being established players and enjoying brand distinction. Consumers are price sensitive.. Availability of more choice. Unorganized retail Threat of substitutes
Bargaining power of buyers
11/1/2012
Customer Segmentation
Big Bazaar targets higher and upper middle class customers. The large and growing young working population is a preferred customer segment. Big Bazaar specifically targets working women and home makers who are the primary decision makers.
11/1/2012
Life cycle of Big Bazaar
S A L E S
11/1/2012
Big Bazaar At BCG Matrix

M A R K E T H I G H
G R L O O W W T H
High Market Share

11/1/2012
Low www.azadsikander.blogspot.com
10
Marketing Mix
Process Physical Evidence
Product
7 P
People Price
Place
Promotion
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1.Product Mix
APPARELS Denims & T-Shirts Fabric & Cut piece Formal Wear Casual Wear Party Wear Ethnic Wear Accessories Under Garments Night Wear Dress Materials Sarees FOOD Staples Ready to eat Ready to cook International Food Spices Imported Bazaar Tea & Coffee FARM PRODUCT Fruits Vegetables Imported Fruits Dairy Products CHILL STATION Soft Drinks Packaged Juices Milk Items Frozen Foods Ice Creams HOME & PERSONAL CARE Shampoos Detergents Soaps Liquid wash Creams Deodorants Home cleaners Utensils Plastics Crockery Sundries
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Product Mix Cont..

ELECTRONICS BAZAAR Television sets Washing Machines Refrigerator Personal Care mBazaar Microwaves Small Appliances Laptops Computer Accessories Kitchen Appliances FASHION & JEWELLERY Footwear Bazaar Beauty Care Navara Star Parivar Meena Bindre FURNITURE BAZAAR Living Room Bed Room Kitchen Dinning Rooms Kids Room Been Bags Paintings Decorative Items CHILD CARE & TOYS Kids Wear Toy Bazaar Stationary Child Care OTHER SERVICES Mr. right Bakery Loot Mart Tulsi Future Money Future Generally
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2.Pricing
Value pricing Promotional pricing
Low interest financing Psychological discounting Special event pricing
Differentiated Pricing
Time pricing
Bundling
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Psychological pricing
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Time pricing
Value Pricing
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Bundling
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3.Place
INDIA
Number of out let104;

Located at main city-tier I & tier city-II; Area-10,000sq ft120000 sqft; High street area of city; & BIG BAZAR
11/1/2012
Approachable destination.
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4.Promotion
Below the Line Promotion Above the Line Promotion
11/1/2012
Coupon, discount, more of the product at normal price, gift with purchase, competition, and prizes, money back offer, exchange offer, special occasion. Big Bazaar, in association with Star India Pvt Ltd, has launched a collection of designer ethnic wear under the brand "Star Parivaar
Giving advertise in news paper, TV. Internet (own website which give online shopping service), partnership with Bigfilx, Big FM 92.7.
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PROMOTION
11/1/2012
Big Bazaar XIDAS, Jabalpur
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5.People
Well trained staff; Appearance; Empowered individual; Encouraged to think out of box; & Example- Ved Prakash Araya (Chief Operating) officer, Sanjib Agrawal(Head Marketing)
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6.Physical Evidence
11/1/2012
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7.Process
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Positioning
High service
Low price
High price
11/1/2012
Big Bazaar service XIDAS, Jabalpur
low
24
Organization value and customer value

*High organization value *Low customer value
Big Bazaar *High organization value *High customer value
*Low organization value *Low customer value
*Low organization value *Low customer value
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Guerrilla marketing strategy
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Future strategy of Big Bazaar

Front end operation Big Bazaar Express (<40000 sq.ft)
Standard Big Bazaar (40000 to 80000sq. Ft)
Big Bazaar
Big Bazaar Supercentres (<75000 sq ft)
Back-end Operation
In JV with Foreign Partner
11/1/2012
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Marketing strategy
Activities
Big wish Baby registry and marriage registry
Target
All the population Married couple, waiting for marriage
Marketing Mix
Process Promotion
Women forum Interior decorator and dress designer will be appoint in all the store
Women Those customer who are very specific about their decision.
Public relation People
Networking through internet

Religion Corner Adhar Rural Centric Market Tie up with IPL Improving Quality of product
All loyal customer, other net user .

All the aesthetic people 720 million consumer across 627000 villages. Sports lover Prevailing as well as Prospect customer
E-marketing
Product Mix Place Promotion Product
11/1/2012
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Thank You
11/1/2012
29

Big Bazzar

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Big Bazzar

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Big Team

Size of Indian Retail

Kuber complex Varanasi

Porters five force model

Bargaining power of buyers

Life cycle of Big Bazaar

Big Bazaar At BCG Matrix

High Market Share

Product Mix Cont..

Number of out let104;

Big Bazaar XIDAS, Jabalpur

Big Bazaar service XIDAS, Jabalpur

Organization value and customer value

Low organization value Low customer value

Low organization value Low customer value

Guerrilla marketing strategy

Future strategy of Big Bazaar

In JV with Foreign Partner

Public relation People

Networking through internet

All loyal customer, other net user .

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