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  • DR Phil PRCANs Presentation2

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    Annie Bernatchez
    30 Ansichten15 Seiten
    This document provides an overview of social media and online PR presented by Dr. Phil Osagie. It defines social media as interactive dialogue and user-generated content. It discusses how social media is democratizing communities by shifting power to users through dialogue rather than monologue. It also provides statistics on the size and growth of major social media platforms like Facebook, YouTube, Twitter and LinkedIn. It highlights that over 1 billion people use social networks and that social media is increasingly important for brands and recruiting. It concludes with keys to success like credibility, consistency, engagement and measuring social media strategies.

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    Dr Phil PRCANs Presentation2

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    This document provides an overview of social media and online PR presented by Dr. Phil Osagie. It defines social media as interactive dialogue and user-generated content. It discusses how social media is democratizing communities by shifting power to users through dialogue rather than monologue. It also provides statistics on the size and growth of major social media platforms like Facebook, YouTube, Twitter and LinkedIn. It highlights that over 1 billion people use social networks and that social media is increasingly important for brands and recruiting. It concludes with keys to success like credibility, consistency, engagement and measuring social media strategies.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Als PPTX, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    30 Ansichten15 Seiten

    DR Phil PRCANs Presentation2

    Hochgeladen von

    Annie Bernatchez
    This document provides an overview of social media and online PR presented by Dr. Phil Osagie. It defines social media as interactive dialogue and user-generated content. It discusses how social media is democratizing communities by shifting power to users through dialogue rather than monologue. It also provides statistics on the size and growth of major social media platforms like Facebook, YouTube, Twitter and LinkedIn. It highlights that over 1 billion people use social networks and that social media is increasingly important for brands and recruiting. It concludes with keys to success like credibility, consistency, engagement and measuring social media strategies.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Als PPTX, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 15

    PRCAN

    SOCIAL MEDIA & ON LINE PR


    An Overview, Stats and figures on Social Media

    By Dr Phil Osagie, Global Strategist, JSP

    Definition

    Interactive Dialogue Users generated content Social communications Transformational Consumer Generated

    PRCAN

    vs Traditional Media

    Dr. Phil Osagies presentation

    Power to the People!

    PRCAN

    It is democratizing communities. It is shifting the power away from the editors and publishers and the establishment. Now it is people who are in control It is a shift from monologue to a dialogue

    Dr. Phil Osagies presentation

    PRCAN

    Dr. Phil Osagies presentation

    Major Social Media Platforms


    Wikis Blogs Podcasts Micro bloggingTwitter etc Content communitiesYouTube etc Picture sharing Social networking

    Dr. Phil Osagies presentation 5

    PRCAN

    Social Networks

    Facebook My Space Google+ Bebo LinkedIn

    PRCAN

    Dr. Phil Osagies presentation

    Stats
    Facebook 750 million users- 1 in 9 people on earth People spend 700 billion minutes per month on Facebook 20 billion Facebook applications installed daily YouTube generated 92 billion page views per month and 5 billion video streams per month Wikipedia hosts 17 million articles 300 images uploaded on Flickr every minute Flickr hosts 5 billion images

    Dr. Phil Osagies presentation 7

    PRCAN

    Stats
    2/3 of the global internet population visit social networks 5.3 billion mobile subscribers 6.1Trillion SMS messages sent in 2010 11 billion applications downloaded By 2013 mobile will overtake the pc in mainstream web access 200million Tweet users & 140m tweets a day 40 billion tweets

    Dr. Phil Osagies presentation 8

    PRCAN

    More
    Twitter handles 1.6 billion queries per day Twitter adds 500,000 users daily Google+ has 25 million users Google+ fastest social network to reach 10million users in 16 days 1 billion searches a day Google maps guided 12 billion miles in 2010 80% of companies use social media for recruitments

    Dr. Phil Osagies presentation 9

    PRCAN

    Overview

    7 billion people are in the world More than 1billion people use social networks 50% social network are connected to brands 36% posted content in social network is about brands 15% of social media users are more inclined to buy from brands that advertise on social media
    Dr. Phil Osagies presentation

    PRCAN

    More
    100 million LinkedIn members. 18m in groups. 1 million new members every week. 2 billion searches annually. 3 billion photos archived in flickr.com. 300 million job related searches every month.

    PRCAN

    Dr. Phil Osagies presentation

    11

    Key Success Factors

    Credibility

    PRCAN

    Consistency
    Responsibility Engagement Great content
    Dr. Phil Osagies presentation 12

    SUCCESS FACTORS

    Define your strategy(think conversations not campaigns) Dont assume social media is the only answer Listen Engage Converse sharing, asking, advising , raving etc Measure
    Dr. Phil Osagies presentation 13

    PRCAN

    FACILITATORS INFO Dr Phil Osagie


    Public Relations Strategist Communications Specialist on Emerging Markets & Africa Global Strategist, JSP Communications & JSP Canada President PRCAN & Faculty at Pan African Univ. (LBS) Email: drphilosagie@live.com Cells: +2348035651565, +14167296945 Web: www.jspcorporate.com, www.jspcanada.com LinkedIn: http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top Blog: http://pr1advertising.wordpress.com http://drphilosagie.posterous.com/ Facebook: www.facebook.com/drphilosagie Twitter: https://twitter.com/#!/drphilosagie Dr. Phil Osagies
    presentation

    PRCAN

    PRCAN

    Dr. Phil Osagies presentation

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