CHAPTER # 02

THE BUSINESS VISION AND MISSION

ASSURANCE OF LEARNING EXERCISES

Exercise 2A
GENERAL MOTORS:
Our mission is to be the world leader in transportation products and related services. We aim to maintain this position through enlightened customers enthusiasm and continuous improvement driven by integrity, teamwork, innovation and individual respect and responsibility of our employees.

NORTH CAROLINA ZOO:

Our mission is to encourage understanding and commitment to the conservation of the worlds wild life and wild places through recognition of the interdependence of people and nature. We will do this by creating a sense of enjoyment, wonder, and discovery throughout the park and in our outreach programs.

SAMSONITE:
Our mission is to be the leader in travel industry. Samsonites ambition is to provide un paralleled durability, security and dependability in all of its products, through leading edge functionality, features, innovation, technology, contemporary aesthetics and design. In order to fill every niche in the travel market, samsonite will seek to create strategic alliance, combining our strengths with other partners in our brands.

GENERAL MOTORS
Customers
Products or services markets Technology Concern for survival, growth and profitability Philosophy Self concept Concern for public image Concern for employees

NORTH CAROLINA ZOO:

No
Yes No No No

SAMSONITE:
Yes
Yes Yes Yes No

Yes
Yes Yes No Yes

Yes Yes No Yes

No Yes Yes No

Yes Yes No No

EXERCISE 2 B

Vision Statement of McDonalds

To be the customers first choice through out the globe.

Mission Statement of McDonalds

To ensure that each customer receives prompt, professional, friendly and courteous service. To maintain a clean, comfortable and well maintained premises for our customers and employees. To provide at a fair price nutritional, well-prepared meals - using only quality ingredients. To ensure that all customers and employees are treated with the respect and dignity they deserve. We believe that as a company and as individuals we have the responsibility to improve the quality of life for our employees and communities.

EXERCISE 2 D
CONDUCTING VISION AND MISSION STATEMENT RESEARCH
RESEARCH BASED ON VISION AND MISSION SATEMENT OF PPL:

Vision
To maintain Pakistan Petroleum Limiteds position as the premier producer of hydrocarbons in the country by exploiting conventional and unconventional oil and gas resources, resulting in value addition to shareholders investment and the nation as a whole.

Mission
To sustain long-term growth by pursuing an aggressive hydrocarbons exploration and production optimization programme in the most efficient manner through a team of professionals utilizing the latest developments in technology while ensuring that quality is an integral part of all operations and maintaining the highest standards of health, safety and environment protection and addressing community development needs.

QUESTIONS ASKED TO THE PPLs MANAGING DIRECTOR Mr. ADIL KHAN

Q1. When did your organization first develop its mission and vision statement? Who was responsible for developing these statements? Ans. It was developed at its inception in 1952 by then Burmah Oil of Britain. Q2. How long has your current statement existed? When it was last modified? Why were they modified at that time? Ans. It was modified from time to time, however, its major modification was done in 2008 due to its business expansion and performance enhancement plan. Q3. By which processes are your firm's vision and mission statement modified? Ans. It was always modified by group consultation and Strategic Plan. Q4. How are your vision and mission statements used in the firm? Ans. They are used to guide the Organization towards its growth plan.