A presentation on

Introduction
A coffeehouse or coffee shop is an establishment which primarily serves prepared coffee or other hot beverages. It shares some of the same characteristics of a bar or restaurant, but it is different from a cafeteria. As the name suggests, coffeehouses focus on providing coffee and tea as well as light snacks. From a cultural standpoint, coffeehouses largely serve as centers of social interaction: the coffeehouse provides social members with a place to congregate, talk, write, read, entertain one another, or pass the time, whether individually or in small groups of two or three people. A coffeehouse serves as an informal club for its regular members.

History
The Ottoman chronicler brahim Peevi reports in his writings (1642-49) about the opening of the first coffeehouse in Istanbul. Coffeehouses in Mecca soon became a concern as places for political gatherings to the imams who banned them, and the drink, for Muslims between 1512 and 1524. In 1530, the first coffee house was opened in Damascus.

List of coffeehouse chains

Baker's Dozen Donuts - Canada Costa Coffee - UK, Mainland Europe, Asia, Middle East Caf coffee day Barista Dunkin' Donuts Gloria Jean's Coffees - Australia Starbucks (originated in USA, locations worldwide) Williams Fresh Cafe (Canada)

Vision
In every area where we are present, we want our coffee house to be the number-one choice among casual dining restaurants for people to meet, spend their leisure time and enjoy tasty meals. We are achieving this by following four strategic principles: Raise the standards for the casual dining experience Open our restaurants in the most convenient places for our guests Serve high-quality dishes in a modern and pleasant atmosphere Truly fulfill our guests needs

Mission
Create a comfortable and delicious world for millions of people by allowing them to feel at home when dining in our restaurants.

Values
We love our company and are committed to it. LIVE: Retaining and increasing the number of loyal guests from one generation to the next. CARE: Serving guests with all our heart and addressing our colleagues with respect. GROW: Efficiently and profitably.

Corporate objectives
We are determined to become a daily necessity for local coffee addicts, a place to dream of as you try to escape the daily stresses of life and just a comfortable place to meet your friends or to read a book, all in one. With the growing demand for highquality gourmet coffee and great service, we will capitalize, to build a core group of repeat customers. We will offer its customers the best prepared coffee in the area that will be complimented with pastries, as well as free books that its patrons can read to enjoy their visit.

Value proposition
Ambience- All coffee houses have their own unique layout and ambiance. Our House dcor is designed to evoke the spirit, history and ambience of indian coffee houses. Our Coffee House offers the opportunity for weekly live music and regularly features prominent national artists. Customer service Well trained employees Location

Value drive

Sustainable corporate advantage

All drinks will be made with filtered water and the highest quality ingredients we can get. Frozen drinks will have caramel or chocolate syrup drizzled in the glass and over the drink. Cappuccino and hot coca will have whipped cream toppings as well as the option for candy sprinkles. Cookies will have the option of a chocolate or caramel dip and sprinkles. We will offer designer flavored cream and five kinds of sweetener, i.e. sugar, honey, Equal, Splenda, and Sweet-n-Low. Cream and sweetener is at no extra charge.

Supply chain

5 forces

1. The Threat of Substitution Other beverages apart from barista coffee Examples include soda, fruit juice, smoothies. Other quickgrab foods apart from pastries, muffins, doughnuts, etc sold at Barista. 2. The Threat of New Entry The entry barrier for the coffee industry is relatively low, even for premium coffee like Starbucks. Any large and wellfunded company where capital is not a problem could be potential entrants. Some of the more current and ongoing threats of new entrants include fast food chains such as McDonalds, Burger King and Dunkin Donuts.

3. Competitive Rivalry Other coffee chains. Examples include Coffee Bean & Tea Leaf, Gloria Jeans Coffee, caf coffee day, Costa coffee and Barista Smaller privately owned coffee houses Secondary coffee providers. Examples include McDonalds, Burger King, Dunkin Donuts 4. The Bargaining Power of Suppliers Not much bargaining power for coffee bean suppliers due to the importance of business to any individual supplier, and the fact that Starbucks probably accounts for a large percentage of any individual suppliers sales.. This gives Starbucks the ability to dictate the price of coffee bean sales.

5. The Bargaining Power of Buyers In the past, buyers did not really have bargaining power when it came to premium coffee such as Starbucks. The sheer scale of Starbucks business reduces the bargaining power of any single group of buyers. With newer entrants and competitors such as McDonalds who claim to offer premium roast coffee of reasonable quality for lower price, buyers now have slightly more bargaining power than theyve had in the past..

Pestle