PINK CITY

A SPRING DESTINATION FOR TOURISM?

Pragati 2012

Presented by IIPM, New Delhi Dheeraj Sharma Piyush Sharma Priyambada Singh Rishabh Sobti
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Discussion topics
Introduction Pink city- a tourist destination

Problems of non-season
Recommendations & Suggestions Bibliography

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Pink city a tourist destination

Part of golden triangle. 10% of total foreign tourists arriving India visits the city.

Increase in Domestic tourists from 4.9% to 10.1% & Foreign tourists from 10% to 25%.
Bhangarh Fort has been listed as Earths fourth most haunted place.

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Kevin Lane Kellers CCBE Model

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Kevin Lane Kellers CBBE Model for Pink city

RESONANCE: Attachment, Engagement, Loyalty.

JUDGMENTS: Jaipur alone mints 10% of total foreign tourist visiting India every year.
FEELINGS: As per view of a French tourist Ms. Constance: Picturesque city, Safe & people friendly, Range of Accommodation , Clean city, Many cultural sites to view, Great shopping opportunities. PERFORMANCE: Unique straight line planned city with wide roads, Division of city in 7 rectangular sections, Neatness & sanitation system of the city compared to that of London & symmetry to that of Kremlin, Accessible by Good Roads, From Delhi Agra-Trains, Flights.

IMAGERY: Royal capital of Maharajas, with a grand ambience. 7 no. of forts, 12 historical monuments, havelis,14 palaces.
SALIENCE: Jaipur - First planned city in India.
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Problems of Non- Season

Rise in temperature in Jaipur.

Non-wedding season.
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Recommendations & Suggestions

Advertising the festivals on international websites held during spring summer. Launching special discounted schemes during the off-season. Early opening of the monuments. Archeological help to bring back the night life inside of many other fort.
Cont.
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Cont.

Proper sitting arrangements and live broadcast of the festival. Providing with basic necessities at the place of festival.

Allowing the tourist to actively participate as competitors during the festival.

Banking on M.I.C.E. (Meeting, Incentive, Conventions and Exhibitions).

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Bibliography
Ministry of state for tourism. Exclusive interview with director Sanjay Pandey, RTDC.

Magazines- 4Ps, Business Today.

Websites- www.indiastats.com.

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THANK-YOU

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