Beruflich Dokumente
Kultur Dokumente
Introduction
Maaza Pakistan
Flavors:
OBS
Sales Team
S
SWOT ANALYSIS Positive Factors
Own Pulp manufacturing factory Own bottling facility
O
Summer Season Ramadan & Eid
ISO Certified
Pakistan Agriculture Association recognized
W
SWOT ANALYSIS Negative Factors
Poor Documentation No Management and Information Control System
T
Tough Competitor, Minute Maid & Slice Nestle Might Be A Competitor Local (Desi) Companies Names Conflicts, e.g.: Maza
Distribution Issues
Growth
Low
Market Share
400,000 metric tons per annum approx
Low
Estimated growth rate of Juice Industry: 20% to 25% PREF-7/Rev1: Digest of Agricultural Statistics of Pakistan
Product Repositioning
4 Ps Product Price Placement Promotion
Product
Reengineering Product
and features
So far only available in
Packs
200ml 1000ml
of Fridges
Price
Pricing Strategy
Penetration Pricing Nestle Fruita Vitals / Olpers Olfruit at Rs. 25-30 Nestle introduction of new flavors at Rs. 15 Demand Curve Estimation (Elastic vs Inelastic Demand)
Promotion
Current Advertising agency: Maxel Few TV Commercials & Billboards
Mission Statement and Slogan Taaza Mango Maaza Mango
Promotion
Marketing Needs
Improvising a new mission statement and slogan Vibrant / Bold colors for products Nestle Fruita Vitals defeated Olpers Olfruit on vibrancy of packaging blueprint Better Design of Product Packaging Marketing Channels Newspapers TV Advertisements Billboards Investment in Fridges
Placement
Brand Resonance Model
Distribution Network
Leveraging Secondary
Association
People Celebrity Endorsers Things Events
Adaptation of TQM
Consumer orientation
Conclusion