Business plan on Mobile Restaurant

Project name
Pitha-Hut

Topics to be discussed
Business introduction Industry analysis Description of venture Production plan Marketing plan Organizational plan Assessment of risk Financial plan

Business Introduction
Business Name : Pitha-Hut. Business location : TSC Centered, DU. Business Structure : Partnership Venture. Business Concept : Deshi Pithas. USP of Business : Diversified taste with quality. Mission Statement : Stay close to traditional touch. Vision : Spreading traditional touch throughout the country. Objective : To capture the market share in the fast food industry. Goal : To attain the break-even point

Industry Analysis
Future outlook and trends: In near future we are planning to launch our chain Pitha-Hut in all over Dhaka. Within 20 years we will extend our brand in the whole country. Analysis of Competitors: Within this market we have some strong competitors like DUCSU, TSC, Shadow, Various hall canteens, various faculty canteen and several hawkers and so on. But as we are going to start with the conventional local food, we dont have such type of strong competitors. Deshi pithas will provide us competitive advantage over our competitors.

Industry Analysis
Market Situation Analysis: We will do SWOT analysis to identify our strength, weakness, opportunities & threats. Market Segmentation: Our target market will be the students and visitors coming to the campus area of the University of Dhaka. Industry forecast: Students are quality conscious & they demand for diversified taste. So We will be successful in the long run.

Description of Venture Product:

20 pithas in the beginning. These would be the conventional pithas of various region like 1) Chitui/chitoi piha, 2) Teler piha, 3) Bhapa piha/dhupi, 4) Pakan piha: fried,5) Puli piha: dumplings etc. Location and size of the Business: There will be no specific location. But primarily, we select TSC area and Mall Square. We will use caravan to carry our products to these locations.

Description of Venture Personnel:

We will hire two experienced skilled cooks for preparing pithas. And We will hire at least four moderately educated, smart, young employees for selling and distributing purpose. Office equipment: One caravan, chairs, laptops & necessary equipments. Background of entrepreneurs: We havent much business experience but We have theoretical knowledge as business student.

Production Plan
Manufacturing Process: Our cooks will maintain all the traditional process. On place service will be provided.Co-owners will ensure health value. Physical Plant: Initially, we will lease a factory having space of 15ft width and 20ft length. We have all the facilities in our factory building which are used in preparing pithas. Machinery and Equipment: Ovens, warming and holding equipment, filters, blenders and some other necessary utensils for preparing our products.

Production Plan
Names of Suppliers of Raw materials: Our potential suppliers will be 1. Rahman Mia from Kawranbazar will supply us flour from his flour mill. 2. Kalu from Shantinagar will supply us milk from his own dairy firm 3. We will get paddy supply from Jahids Store' from Khulna. 4. Morshed Gazi from Narashindhi will supply us date juice in winter season. 5. Ibrahim Molla from Jessore will supply us necessary coconuts.

Marketing & Promotional Plan

Pricing: We will follow the Cost Leadership Pricing Strategy because we are the new entrance in the market. As We are quality thinkers, we will match with Differentiation Strategy also. Distribution: After producing the product, we will deliver the prepared product to our mobile restaurant (Caravan); from there we will directly sell to the customers.

Marketing &Promotional Plan

Promotion: We will use the following promotional techniques for our targeted sales1.Postering, 2. Banners, 3.Festival discount, 4.Discount Lift lets, 5. Sound marketing, 6. Buzz marketing, 7.Ballon marketing Controls: We will try to get feedback from our customers.

Organizational Plan
Form of Ownership: We will start partnership venture.
Identification of partners : Partners and shareholders of Pitha-Hut are in the following1. Md. Afsanul, 2. Md. IrfanulHaq, 3. Shaikh Md rasel, 4. Md.Asaduzzaman, 5. Md. MurshedulAlam, 6. Md. Saddam Hossain

Organizational Plan
Authority of principals: We are very much concerned of our management body of our venture. We have a flat management structure.
Management-team Background: We have broad concept about business and marketing activities.

Roles and Responsibilities of Partners: As it is a partnership venture, we must have to co-operative to each other. We will follow all the rules of partnership venture.

Assessment of Risk
Evaluating weakness of business: Some issues are 1. Raw material limitations in various seasons 2. Lack of available urban suppliers 3. Lack of chilly food taste 4. Financial limitation for brand promotion New technology: In this industry, there are not so much use of modern technologies. But we have used necessary tools for preparing pithas. Contingency plan: We have several measures like1. Nutrition Test 2. Test of Healthiness 3. New Recipes

Financial Plan Pro-forma Balance Sheet of Pitha-Huts Assets Van Cash Factory building Manufacturing equipment Total Tk 300,000 50,000 150,000 100,000 Capital Loan Liabilities Tk 400,000 200,000

600,000

600,000
Total

Depreciation Costs for Every Year within a Five Years Period

Years

1st Year

2nd Year

3rd Year

4th Year

5th Year

Depreciati 180,000
on

126,000

88,200

61,740

205,800

Expenditures for the Yearly Basis

Expenditure

1st Year

2nd Year

3rd Year

4th Year

5th Year

Rent
Administrative Salaries Depreciation Materials Others Totals

30,000
40,000 384,000 180,000 100,000 15,000

30,000
42,000 387,000 126,000 110,000 18,000

30,000
45,700 390,000 88,200 115,000 20,000

30,000
51,200 392,000 61,740 120,000 22,000 676,940

30,000
53,600 395,000 205,800 130,000 25,000 839,400

749,000

713,000

692,900

Revenue Calculation for the Years

Years 1st 2nd 3rd 4th 5th

Costs

749,000

713000

692900

676940

839400

Revenues

780000

1100000

1350000

1660000

2225000

Break-Even Point Calculation for on Daily Basis

Break-even cost = Total Variable Costs / Number of days = 749000/365= 2052 Break Even Revenue= 2052Tk Break Even Sales Volume= 250units (summation of the followings) Vapa phita (50 unit*10Tk) = 500Tk Pathisapta phita (50unit*10Tk) = 500Tk Puli phita (17unit*5Tk) = 85Tk Sweet Phita (50unit*10Tk) = 500Tk Chitoi Phita (30unit*8Tk) = 240Tk Others Phita (45units*10Tk) = 450Tk Target Revenue for 1st year on Daily Basis=780000Tk/365days=2200Tk Target Sales Volume for 1st year on Daily Basis=260units. It is certain that We can pick our 1 year expense if We can make sale of BDT 2052.

Conclusion
Our business plan will be effective if we can apply all our strengths properly. At the same time, we have to find better solutions for our recognized weakness.

The End