APPAREL CATEGORIES

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Formal wear Sports wear Active sports wear Swim wear Beach wear Casual wear Jeans wear Work wear Street fashion Intimate wear (lingerie) Occasion wear Club wear Evening wear Sleep wear Ethnic wear
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FORMAL WEAR

Formal dress (UK) and formal wear (US) are the general terms for clothing suitable for men and women for formal social events, such as a wedding, formal garden party, dinner, award programm or dance party. Formal dress is the grouping of all the dress codes which govern clothes worn to formal events. The Western style of formal evening dress, characterized by black and white garments, has spread through many countries & is almost the standard formal social dress in all countries

FORMAL WEAR Dress Code

The dress codes counted as formal wear are the formal dress codes of white tie for evenings and morning dress for daytime, as well as the semi-formal ones of black tie for the evening and strollers in daytime. The clothes dictated by these dress codes for women include cocktail dresses, ball gowns, gowns, and evening gowns. For many uniforms, the official clothing is unisex. Examples of this are law court dress, academic and graduate dress, formal military uniforms and formal military evening dress.

CASUAL WEAR
Casual wear in European tradition is the dress code which emphasizes comfort and personal expression over presentation and uniformity i.e. it does not require formal dressing and can be worn by all age groups at any time

Examples

Blue jeans and a T-shirt have been described as the "casual uniform". With the popularity of spectator sports in the late 20th century, a good deal of athletic gear has influenced casual wear. Clothing worn for manual labor also falls into casual wear. Punk costume is a striking example. Madonna introduced a great deal of lace, jewelry, and cosmetics into casual wear during the 1980s. More recently, hip hop fashion has played up elaborate jewelry and luxurious materials worn in conjunction with athletic gear and the clothing of manual labor. Skin exposure is most pronounced in casual wear, since it includes all swimwear, but the trend toward female exposure in the 20th century has also pushed the necklines of formal ball gowns ever lower and the skirts of semiformal cocktail dresses ever higher. For men, the exposure of shoulders, thighs, and backs is still limited to casual wear.

JEANS WEAR
The word jeans originally meant a 5 pocket pair of trousers made in sturdy fabric like denim or Non-denim fabric like canvas in heavy oz (weight) & in a twill or plain weave. It is mostly referred to a trouser made in denim It is one of the forms of casual wear dressing

JEANS - History

The word "jeans" comes from the French phrase bleu de Gnes, literally the blue of Genoa. Jeans fabric, or denim, originated independently in two places: the French town of Nmes, which 'denim' owes its name to; and in India, where trousers made of denim material were worn by the sailors of Dhunga, which came to be known as dungarees. In 1853, the California gold rush was in full swing, and everyday items were in short supply. Levi Strauss, a 24-year-old German immigrant, left New York for San Francisco with a small supply of dry goods with the intention of opening a branch of his brother's New York dry goods business. Strauss was selling rough canvas to use for tents and wagon covers but then one of the prospector said, "You should have brought pants!," saying he couldnt find a pair of pants strong enough to last. History's first jeans weren't blue, and they weren't denim. They were brown and made of canvas. Levi Strauss created them in 1853. Strauss switched to denim colored with indigo blue dyes in the 1870s.

Jeans did not have rivets earlier -- One of Strauss's customers was Jacob Davis, a tailor who frequently purchased bolts of cloth from the Levi Strauss & Co wholesale house. After one of Davis's customers kept purchasing cloth to reinforce torn pants, he had an idea to use copper rivets to reinforce the points of strain, such as on the pocket corners and at the top of the button fly Early examples of these trousers were made for the Genoese Navy, which required all-purpose pants for its sailors. They required pants that could be worn wet or dry, the legs of which could easily be rolled up to wear while swabbing the deck. These jeans were laundered by dragging them in large mesh nets behind the ship, and the exposure to sea water and sun would gradually bleach them to white.

JEANS WEAR AS OF TODAY !

It is fashion statement ! & has become extremely popular across all age groups for decades. It is particularly identified with American culture, especially the American Old West. The American population spent more than $14 billion on jeans in 2004. Many subcultures like Hippies have adopted it as a part of their clothing. It is present across most of the brands in all segments in all price ranges. Famous brands being Levis, Lee, Wrangler. Even designers like DKNY, Armani & Versace have their own line of jeans Different looks can be achieved due to the versatility of the fabric formal (by keeping the wash & style & fit simple & casual by having a heavy wash or by adding different trimmings & details It can also be combined with a variety of other clothing like a shirt, teeshirt or kurta to achieve a desired look Great example of a Classic style & cycles with cycles
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Jeans as of today !

Casual attitude Style statement Comfortable Versatile Easy maintenance Lasts longer Caters to all market segments Different looks can be achieved

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Popular jeans wear brands

Showcased by models in fashion shows

Designer wear jeans

Part of hippi culture

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STREET FASHION
Fashion that originates with or are inspired by clothing worn by individuals usually young or grass root level, rather than emerging from the fashion industry or studios. It is generally associated with youth culture most often seen in major urban centres although the contemporary fashion industry draws inspiration from street style.
Most major youth subcultures have had an associated street fashion. Examples include: Hippies (denim, T-shirts, long hair, flower power and psychedelic imagery, flared trousers) Teddy Boys (drape jackets, drainpipe trousers, crepe shoes) Punk fashion (ripped clothing, safety pins, bondage, provocative T-shirt slogans) Skinheads (short-cropped hair, fitted jeans, Ben Sherman button-up shirts, Fred Perry polo shirts, Harrington jackets, Dr. Martens boots) Gothic fashion (black clothing, heavy coats, big boots, makeup). Hip hop fashion

Skin Heads

Teddy Boys

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Hip hop Japanese street fashion

STREET FASHION

Finland High street fashion

French street fashion

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SPORTS WEAR
Sportswear is clothing, including footwear, worn for sport or exercise. Typical sport-specific garments include tracksuits, T-shirts, polo shirts and trainers. Specialised garments include some underwear, such as the jockstrap. Sportswear is also often worn as casual fashion clothing.

For most sports the athletes wear is a combination of different items of clothing, e.g. sport shoes, pants and shirts. Some athletes wear personal armour such as helmets or American football body armour.

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History of sportswear
19301970 The precursors of true sportswear emerged in New York before the Second World War. Designers such as Clare Potter and Claire McCardell were among the first American designers to gain name recognition through their innovative clothing designs. McCardell has been called America's greatest sportswear designer. Her simple, practical clothes suited the relaxed American dress code Many of the first sportswear designers were women. A common argument was that female designers projected their personal values into this new style 19702000 In the 1970s Geoffrey Beene, one of the first significant male sportswear designers, incorporated elements of menswear into his relaxed women's clothing. Late 20th century designers Ralph Lauren, Calvin Klein, Donna Karan, and Tommy Hilfiger, each of whom created distinctive wardrobes for the American woman based upon stylish but wearable, comfortable and interchangeable multi-purpose clothes that combined practicability with luxuriousness 21st century sportswear In 2000,surveys showed that an average of 64% of women interviewed preferred casual wear, including sportswear as distinct from active wear

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History of sportswear
Originally designated clothing worn for sports like Golf, tennis, bicycling, ice skating, hunting in 1890s Sportswear has been called America 's main contribution to the history of fashion design. The term became popular in the 1920s to describe relaxed, casual wear typically worn for spectator sports. Pre-1930 Sportswear originally described clothing made specifically for sport. One of the first couturiers to specialise in this was John Redfern who in the 1870s began designing tailored garments for increasingly active women who rode, played tennis, went yachting. It was adopted as everyday wear by his clients, making him probably the first sportswear designer.

Some early 20th century Paris designers such as Gabrielle Chanel created haute couture designs that could be considered sportswear, though were not exclusively sportswear designers. Other designers offering high end sportswear for resort wear included Jean Patou

Sports wear for resort

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ACTIVE SPORTSWEAR
Garments which are specially designed for active sports like swimming, football, basketball, cycling etc & are made with special fabrics which would be function specific for fulfilling a specific need in active sportswear are used Desirable attributes for active wear sports are Good sweat absorption & sweat release property to the atmosphere Fast drying property for getting more tactile comfort Good air & water vapour permeability Durable Easy care Dimensional stability even if its wet Light weight

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More than cotton, synthetics are preferred in active sportswear as it dries quickly & has good shape retention property If cotton is used its used along with a synthetic blend or spandex for added comfort Active sportswear also consists of accessories related to the particular sport like shoes socks, gloves etc apart from apparel

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SWIM WEAR
A swimwear is an item of clothing designed to be worn while participating in water sports and activities such as swimming, water polo, diving, surfing, water skiing, or for any activity in the sun, such as sun bathing. It could be a swimsuit, bathing suit, togs or swimming costume It is also used as an undergarment that requires a wetsuit such as waterskiing, scuba diving, surfing, and wakeboarding. In New Zealand English and some areas of Australian English, swimsuits are usually called togs or bathers. This term is less common in other parts of the Commonwealth where it can also refer to clothes in general

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Swimwear for different Water Sports activities

Swimming Surfing

Skiing

Water Polo

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Women's swimsuits are generally one-piece, bikinis or thongs. Most recent innovation is the burqini, a more modest garment designed for Muslim women, which covers the whole body and head (but not face) similar to a diver's wetsuit. In western culture, men's swimsuit styles include boardshorts, jammers, swim trunks, briefs or " speedos", thongs, and g-strings which covers only the lower part of the body Special swimsuits for competitive swimming, designed to reduce skin drag, resemble unitards. B odysuits, jammers & racing briefs are also worn to assist their glide through the water thus gaining a speed advantage For some kinds of swimming & diving, special bodysuits called diveskins are worn. These suits are made from spandex , provide little thermal protection, but protect the skin from stings & abrasion. Swimsuits are also worn for the purpose of body display in beauty pageants. Magazines like Sports Illustrated's annual "swimsuit issue" feature models and sports personalities in swimsuits.

Diveskins

jammer

boardshorts brief
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BEACHWEAR
Items of apparel or accessories specifically for use at the beach is called Beach wear. For women :- sarongs, 2 or 1 pc swim suits, accessories like straw hats, slippers, beach bags, sunglasses etc related to the same For men :- shorts & accessories related to the same

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History of Lingerie

In the later 19th century Lady Duff Gordon of Lucile, was one of the first pioneers on lingerie freeing women from restrictive corsets. Through the first half of the 20th century women selected underwear for three major purposes: to alter their shape (first with corsets and later with girdles or bras ), for reasons of hygiene, or for modesty. Women's underwear before the invention of the crinoline was often very large and bulky. As the 20th century progressed underwear became smaller and more form fitting. In the 1960s 'controversial' lingerie manufacturers such as Frederick's of Hollywood begin to glamorize lingerie and the idea of lingerie having a sexual appeal slowly developed. The lingerie industry has expanded in the 21st century with designs that double as outerwear. The French refer to this as 'dessous-dessus' which basically means innerwear as outerwear.

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Night gown

Examples of Sleep wear

Chemise Baby Doll Baby suits

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ETHENIC WEAR
It is the adoption of clothing and accessories derived from or inspired by native or national styles of many countries or regions. Ethnic is classic and maintains the essence of the culture
Ethnic wear of India

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Examples of Ethnic wear

Japanese Russians Spanish

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Proms

EVENING WEAR
It is a term used in retail industry to refer to clothes worn primarily in the evening for formal or informal occasions Examples of outfits : Proms, Cocktail dresses, tuxedos

Cocktail dress Suits

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OCCASION WEAR
Apparel & accessories which is best suited for a particular occasion or reason which could be held either during day or evening. One normally does not wear an occasion wear in their daily routine. Example :- Clothes worn at Wedding, Day picnic, Birthday party, Award ceremony, mourning ceremony or any festival

Indian marriage, Bday party

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CLUB WEAR
Clubwear is a general term for the type of provocative, revealing, or fetish clothing that is worn to nightclubs featuring a sensual atmosphere with a very relaxed dress code. There are various types of clothing items that could be worn to clubs based on the location of the club, the clubs dress code and the weather. In the US, most clubs are restricted by age, some 18 and older while others are 21 and older. Dress code for most 18+ clubs are more relaxed with everyone dressed to impressed usually showing some skin in order to get more attention. Usually in 21+ clubs, the dress code are more strict with limitations on what you can wear on things like NO athletic gear, to no jeans, hats or plain colored tshirts.

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CLUB WEAR

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WORK WEAR
Clothes that are worn by professionals or by people at their individual work front. Comfort and ease being a primary aspect for work wear so that it does not hinder their work. It also reflects the work culture & environment. Example :- Professionals like Doctors, Lawyers, Police can be identified with their attire. In few corporate marketing offices formal suits are mandatory where as in few offices like the design houses employees are dressed up casually in jeans & top

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Corporate offices

Judge

Doctors

Merchandisers at Design house

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