Now Everyone Can Fly..

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FNMI2011

COMPANY BACKGRO UND

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based in Kuala Lumpur, Malaysia originally founded in 1993 and began operations in November 1996 by the government-owned conglomerate DRB-Hicom in December 2001, Tony Fernandes was purchased AirAsia which in the heavily-indebted through his company Tune Air Sdn Bhd. Fernandes successfully hailed business circle by a remarkable 11/20/12 turnaround and making first profit in

To be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares.

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To be the best company to work for whereby employees are treated as part of a big family Create a globally recognized ASEAN brand To attain the lowest cost so that everyone can fly with AirAsia 11/20/12 Maintain the highest quality

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AirAsia make the low fare model possible through the implementation of the following key strategies,

Valu es

Safety First

Partnering with the worlds most renowned maintenance providers and complying with the with world airline operations.

High Aircraft Utilization

Implementing the regions fastest turnaround time at only 25 minutes, assuring lower costs and higher productivity.

Low Fare, No Frills

Providing guests with the choice of customizing services without compromising on quality and services.

Streamline Operations Making sure that processes are as simple as possible. Lean Distribution System 11/20/12 Offering a wide and innovative range of distribution channels to

The characters of the low cost carrier (LCC) business model that AirAsia follows in the airline industry shown as below :

LCC Business Model

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LCC Business Model

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Organization Structure

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Thank You

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