Cultural Heritage & Heritage Tourism

Museums: Learning Objectives

Be aware of the wide array of different types of museums. Most common challenges facing museums Know how museums help create social capital in broader society. Discover recent trends in demand focus and product delivery. How to market museums?

Market Segments
Hobbyists Cultural enthusiasts School children and families

Best-known museums that attract millions of visitors each year

The Louvre - Paris, France

Best-known museums that attract millions of visitors each year

Kyoto National Museum Kyoto, Japan

Best-known museums that attract millions of visitors each year

The Vatican Museums Vatican City

Archeological Sites a& Ancient MonumentsLearning Objectives:

Understand the prominence of ruins and ancient monuments as heritage tourist attractions around the world. Evaluate the needs of restoration, renovation, and preservation of archeological locations.

The 7 New Wonders of the World: Iconic Symbols of Nationalism & Heritage
Chichen Itza Mexico Christ the Redeemer Brazil Colosseum - Italy Great Wall of China China Machu Picchu Peru Petra Jordan Taj Mahal - India

Typology of Cultural Tourism Heritage sites (e.g. archeological sites, whole towns, monuments, museums) Performing arts venues (e.g. theatres, concert halls, cultural centres) Visual arts (e.g. galleries, photography museums, architecture) Festivals & special events (e.g. music festivals, sporting events, carnivals)

Typology of Cultural Tourism

Religious sites (e.g. cathedrals, temples, pilgrimage destinations, spiritual retreats) Rural environments (e.g. villages, farms, national parks) Indigenous communities & traditions (e.g. tribal people, ethnic groups, minority cultures) Arts & crafts (e.g. textiles, pottery, painting, sculpture)

Typology of Cultural Tourism Language (e.g. learning or practice) Gastronomy (e.g. wine tasting, food sampling, cookery courses) Industry and commerce (e.g factory visits, mines, breweries and distilleries, canal trips) Modern popular culture (e.g. pop music, shopping, fashion, media, design, technology) Creative activities (e.g. painting, photography, dance)

The 7 New Wonders of the World: Iconic Symbols of Nationalism & Heritage
Colosseum Rome, Italy Great Wall of China

The 7 New Wonders of the World: Iconic Symbols of Nationalism & Heritage
Chichen Itza Mexico Christ the Redeemer Brazil

The 7 New Wonders of the World: Iconic Symbols of Nationalism & Heritage
Machu Picchu Peru Petra Jordan Taj Mahal - India