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T.J. Joseph
DEMAND
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T.J. Joseph
Demand Schedule
Quantity demanded of any good/service by an
individual is the amount of the good/service that the individual is willing and able to purchase at alternative prices during a given period of time, and other things held constant
A demand schedule or demand curve shows the
relationship between the market price of a good/service and the quantity demanded of that good/service, other things held constant
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Demand Schedule
It shows how demand varies with price, ceteris paribus
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Demand Curve
20 18 16
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Demand Schedule
The demand curve slopes downward (a negatively
quantity demanded
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Law of Demand
A decrease in the price of a good, all other things
held constant (ceteris paribus), will cause an increase in the quantity demanded of the good.
An increase in the price of a good, all other things
held constant (ceteris paribus), will cause a decrease in the quantity demanded of the good.
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P1
P0
Q1
Q0
Quantity
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Q0
Q1
Quantity
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Market Demand
A market demand schedule specifies the units of
good or service all individuals in the market are willing and able to purchase at alternative prices, ceteris paribus. Qd = f(P)
In other words, market demand is the sum of all the
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120
$ 124 $ 92 $ 73 $ 58 $ 46 $ 41
100
80
60
Demand
40 0 10 20 30 40 50 60 70
Notice how the law of demand is reflected by the shape of the demand curve. As the price of a good rises consumers buy less.
100
80
60
Demand
40 0 10 20 30 40 50 60 70
The height of the demand 120 curve at any quantity shows the maximum price that consumers are 100 willing to pay for that additional unit. Here, for the 16th unit consumers are only willing to pay up to $73 for it. While they would be willing to pay up to $92 for the 7.6 (millionth) unit.
80
60
Demand
40
10
20
30 40
50
60
70
two reasons: (1) Substitution effect: When price of a commodity falls an individual buy more of it to substitute for other similar goods whose price has not changed (2) Income effect: When price falls, the purchasing power of an individual with a given income increases, allowing him to buy more of it
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Classification of Goods
Inferior Good:
An inferior good is a good that decreases in demand
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Classification of Goods
Giffen Good:
A Giffen Good is a good that experiences increased
demand for when the price rises and decreased demand for when the price falls
Absence of any close substitutes
substitutes
We want to study market demand
for Pepsi
Assume price of Pepsi and Coca Cola
is Rs.10
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Complementary goods
Any relation between demand
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Change in Demand
Price An increase in demand refers to a rightward shift in the market demand curve.
P0
Q0
Q1
Quantity
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Change in Demand
Price
Q1
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Q0
Quantity
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IMPORTANT !
Demand Vs. Quantity Demanded
Movement along curves versus shifts of curves
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SUPPLY
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Supply Schedule
Supply schedule (or supply curve) for a commodity
shows the relationship between its market price and the quantity of that commodity that producers are willing to produce and sell, other things held constant Qs = f(P)
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Supply Schedule
Price per unit 10 12 14 16 18 Quantity supplied per week 50 70 90 110 130
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Law of Supply
A decrease in the price of a good, all other things
held constant (ceteris paribus), will cause a decrease in the quantity supplied of the good.
An increase in the price of a good, all other things
held constant (ceteris paribus), will cause an increase in the quantity supplied of the good.
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P0
P1
Q1
Q0
Quantity
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P1 P0
Q0
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Q1
Quantity
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Change in Supply
Price An increase in supply refers to a rightward shift in the market supply curve.
P0
Q0
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Q1
T.J. Joseph
Quantity
32
Change in Supply
Price A decrease in supply refers to a leftward shift in the market supply curve.
P0
Q1
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Q0
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Quantity
33
MARKET EQUILIBRIUM
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Market Equilibrium
Market equilibrium is determined at the intersection
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Market Equilibrium
Equilibrium is a position of balance No incentive for anyone to change their behaviour Market equilibrium exists when demand equals
supply
The equilibrium price clears the market
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Market Equilibrium
Price per unit Quantity demanded per week Quantity supplied per week
10 12 14
Equilibrium
50 70 90 110 130
16 18
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Market Equilibrium
Price
P=16
Q=110
Quantity
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Market Equilibrium
Price D0 P1 P0 D1 An increase in demand will cause the market equilibrium price and quantity to increase S0
Q 0 Q1
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Quantity
39
Market Equilibrium
Price D1 P0 P1 D0 A decrease in demand will cause the market equilibrium price and quantity to decrease S0
Q1 Q0
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Quantity
40
Market Equilibrium
Price
D0
S0
S1
An increase in supply will cause the market equilibrium price to decrease and quantity to increase.
P0
P1
Q0 Q1
Quantity
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Market Equilibrium
Price
D0
S1
S0
A decrease in supply will cause the market equilibrium price to increase and quantity to decrease.
P1
P0
Q1 Q0
Quantity
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firms costs
The supply curve will therefore shift upwards to the
fall
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Exercise 1
Illustrate each of the following events using a demand and supply diagram for apples.
a) There is a report that imported apples are infected with a deadly virus b) There is a drop in the consumers income
References
1. Chapter 2 in Dominic Salvatore (2009), Principles of Microeconomics, 5th edition, Oxford publications. 2. Chapters 3 in William Boyes and Michael Melvin (2009), Textbook of Economics, 6th edition, Biztantra publications.