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Rally Product Manager
Prioritize backlog with CRM data Share feature/release status to internal stakeholders
Rally Enterprise
Agile project management Integrated requirement, defect and test management
Todays Topics
CRM for Product Managers? Isnt CRM for sales? Agile Product Management Meets CRM
Salesforce.com example
Learn More
Todays Topics
CRM for Product Managers? Isnt CRM for sales? Agile Product Management Meets CRM
Salesforce.com example
Learn More
CRM 101
Customer Relationship Management
Not just a Contact Management system for sales Not just a Help Desk system for customer support Geography Business Process, Organization/Role Industry, Profile Opportunity size Revenue amount Win/loss data
Learn more about your customers and their behavior Develop long lasting relationships with your customers
CRM
Agile ALM
To scale agile product management, you must use a CRM system - Catherine Connor, Rally
(backlog management)
(backlog management)
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Todays Topics
CRM for Product Managers? Isnt CRM for sales? Agile Product Management Meets CRM
Salesforce.com example
Learn more
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Todays Topics
CRM for Product Managers? Isnt CRM for sales? Agile Product Management Meets CRM
Salesforce.com example
Learn more
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Value to Developers
Who in support can tell me more about this customer-reported defect? Which customers are affected by Defect B? Which customers will I satisfy when I implement Feature A or fix Defect B?
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How can I notify customers when their bugs suggestions have been addressed in a release?
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Value to Sales
Which suggestions and defects has my customer reported, and whats their status? Whats development working on for the next release?
Todays Topics
CRM for Product Managers? Isnt CRM for sales? Agile Product Management Meets CRM
Salesforce.com example
Learn More
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Learn More
Read Forresters blog The Product Team Needs a CRM system?
Rally Software has a nice integration between their tools, designed to support Agile development teams, and the Salesforce CRM system.. Very slick, particularly in how this example shows the value of integrating CRM with other things. As of today, CRM has a lot of untapped potential. - Tom Grant, Forrester Research (Oct 2008)
Inquire which CRM system is in place in your organization Install a free trial of Rally Product Manager from www.salesforce.com/appexchange/
New to agile? watch our recorded webinar How Product Management Must Change to Enable the Agile Enterprise
View a Rally Product Manager demo at http://www.rallydev.com/products/demo_center/
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Thank You