Entrepreneurship Day3Learning from the Past and Present Jiro Kokuryo

Keio University 2008-2010. All rights reserved

Todays Topic: Learning about Ourselves

He who knows the enemy and himself will never be in a danger in a hundred battles Sun-Tzu
So today, we will think about where we came from, and where we stand
1. Part One: Presentation by Mr. Shafie of University Science Malaysia, on the status of entrepreneurship in Malaysia 2. Part Two: Presentation from Kokuryo on the history of Japanese modernization, industry creation, and the role of Keio University 3. Part Three: Comments on the proposed business plan from students
Keio University 2008-2010. All rights reserved

Part One:
Presentation by Mr. Shafie of University Science Malaysia, on the status of entrepreneurship in Malaysia

Keio University 2008-2010. All rights reserved

USM Strategies in Developing Resilient Graduate Entrepreneurs

Introduction: Program started Since 1980s. After 1990s, program has become more structured. Implemented through academic and cocurriculum program at USM Objective: Entrepreneurial Enculturation and Developing Resilient Graduate Entrepreneurs.

Phase 1-Early Program

In the 1980s and early 1990s, short courses were offered. Topics: Starting small business, Role of entrepreneur in the economy, Challenges and Opportunities for entrepreneurs. Involving Faculty members and invited guest speakers from the industries. Setting up of student mall and student business kiosks

Phase 2-Integrated Academic and co -curriculum courses

In 1994, WUS301-Entrepreneurshi course was introduced. Enrolment about 2,000 students per year. Taught by faculty members, and invited guest. Faculty members are the facilitators/mentors. Outcome: Business idea and business plan. Ministry of Entrepreneurship was established by the Government of Malaysia

Short and long term courses were introduced. Basic Entrepreneurs Course for final year students was introduced, enrolment about 2000 per semester. Undergraduate Entrepreneurial Courses, a six semester, 3 year programs were introduced, enrolment about 200 students per year. Outcome: Business idea and plan, and student qualified for RM250,000 start up loan from the the government agencies.

Phase 3-Enculturation of Entrepreneurial Attitudes

In 2007 USM introduced WUS101Entrepreneurship Thrust course. Compulsory for first year students. Objective developing student entrepreneurial on campus, and enhancing the students soft skills. Enrolment 2,000 per semester, 4,000 per year.

WUS101-Entrepreneurship Thrust
WUS101 course content and evaluations: Entrepreneurs Profile (10%) Sales activities and Expo (30%) Business Presentation (30%) Business Idea &Plan (20%) Quiz (10%)

Part Two:
On the History of Japanese Modernization, Industry Creation and Keios Place in It.

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A Little History (1)

Before talking about Japan and Keio, we should talk about Asia and the world. We must recognize that many of great scientific knowledge originated in Asia. Explosives and paper were invented in Asia. Mathematic concepts such as zero and methods such as algebra were also developed in Asia. We should be proud of our scientific tradition. We owe a lot to the west for creating economic systems that convert scientific knowledge to industries, i.e., sustainable systems of value creation.

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Japans Modernization and Keio University In the latter 19th Century, Japan reacted to the wave of colonization by the west by westernizing itself, rather than refusing it. Japanese spirit with western technology was the key phrase. Keio University was founded by Yukichi Fukuzawa in 1858 as the hub of modernization. First Reverberatory furnace was constructed in the same year. Keio University graduates have been key players in establishing modern Japanese companies such as Mitsubishi companies, as well as conversion of traditional Japanese companies such as Mitsui into modern industrial companies.
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A Little History (2)

Wave of Open Innovation

Post Second World War Development

Companies such as Sony and Honda were started by jobless but high level engineers that returned from war. Central Laboratories of Big Companies such as NTT and Hitachi played major roles in technology development. Wave of Open Innovation arrived in the 1990s which threatened past success models of Japanese industry. That tended to emphasize cohesiveness of organizations. Growing expectations for external institutions such as universities for carrying out basic research.
Chesbrough, Henry Willam, Open Innovation: The New Imperative for Creating and Profiting from Technology, Harvard Business School Press, Boston, 2003

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Social Division of Labor

Early Basic
Small fund Open research

Late Basic
Big fund Patent Protection

Applied
Big fund Patent Protection

Product Development Focused fund Speed

Universities

Big Companies

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Widening Chasm?
Early Basic
Small fund Open research

Late Basic
Big fund Patent Protection

Applied
Big fund Patent Protection

Product Development Focused fund Speed

Universities

Chasm
Big Companies
Moore, Geoffrey, "Crossing the Chasm: Marketing and Selling High-tech Products to Mainstream Customers, Harper Business Essentials, 1991revised 1998.
Keio University 2008-2010. All rights reserved

National Policies and Keios Action

1980 the Bayh-Dole Act (USA) Promoted academia driven industry creation by giving universities ownership to government funded intellectual property rights (IPR). 1998 Japanese Version of Bayh-Dole Act enacted 1998 Keio Intellectual Property Right Center established 2003 Keio Incubation Center established

Keio University 2008-2010. All rights reserved

Recent Business Developments from Keio

Breakdown of 60 venture companies developed from Keio recently,
Information Technology: 31 Medical and health care: 14 Engineering: 6 Bio informatics: 4 Renewable energy: 2 Others : 3
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Human Metabolome Technologies, Inc.

Main Business
Support business for drug design and diagnostic technology development Support business for the development of fermentation and food production technology and functional foods

Date of Incorporation: July 1st, 2003 Capital: 456,000,000yen Number of Employees:36 Executive members include;
Prof. Masaru Tomita and Prof.Soga Akiyoshi

http://humanmetabolome.com/
Keio University 2008-2010. All rights reserved

Part Three
Comments on the proposed business plan from students

Keio University 2008-2010. All rights reserved

Advice
Be both visionary AND specific.
State customer/social value rather than your own Be clear on WHAT you will do and HOW you are going to do it. Be concise and to the point. The first sentence should tell the whole story. We provide xxx(product) to yyy (customers) by employing zzz (technology/methodology). Our team, that include CEO) CTO) CFO) have experiences and intellectual property rights and are uniquely competent to materialize the vision.
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Information Updates on Oct 14 For Business Plan Contest at SOI Asia 2008
Your Assignment Please write executive summary, which is essential for new business development, based on the research outcome at your universitys laboratory or yourself, and submit your assignment to Business Plan Contest at SOI Asia 2008.

Your assignment /executive summary will shared among classmates, lecturers, and judges without non-disclosure agreement. Please note that there will be limited confidentiality, so please hide any confidential aspects.
Assignment/Submission form: You could download the format which we named Business Brief and Business plan example that Umejima-sun presented at the previous class. You can also use your original format for your assignment, but we strongly recommend that your plan answers every criterion that Business brief requires. Submission DueDec 6 ,Sat 24:00 JST Submission Via: the entry web site below

Business Plan Contest at SOI Asia 2008 Website here!

http://www.soi.wide.ad.jp/soi-asia/entre/2008-business_contest/

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Entrepreneurship and Business (SOI Asia Project)

Business Idea Live Public Transportation Information via Mobile/Online
By Team Cosmic (USM)
PHIONG, Matthew (matthewphiong@gmail.com) OOI, Keng Siang (ooikengsiang@gmail.com) LOO, Wan Koe (lwkoe@hotmail.com)

Problems

Public transportation in Malaysia

Very poor not efficient, not punctual. Public has no confidence in the current system, not reliable. Gov deploys more buses and lower bus fares but didnt address the root cause.

Flood of private vehicles

Car pooling not effective and not a solution. Serious traffic jams. Environmental problems air and sound pollution.

Solution
Real time checking of public transports location Benefits

User can plan and manage their travelling time easily. No more long wait at stops/stations. User can check traffic conditions easily. User travels at the cheapest possible way.

Technologies

Main technologies used

GPS system (Already preinstalled in most of the public transports). Mobile EDGE/3G/3.5G. Live map Google Earth, Virtual Earth, etc.

Features

Planned features
Real time location checking of all public transports that ply users route. Real time status checking of these vehicles. Real time, accurate traffic conditions checking. Determine the estimated time these public transports will reach users starting/waiting location.

Summary
In conclusion, this system will help to increase the usage of public transports and to gain back the trust of the public. It helps the public to save unnecessary spending on buying new cars and in petrol. It also helps to revitalize the economy.

CHEW WEI CHOON, USM

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WIMAXNAVIGATION AND RESCUE SYSTEM

CHEW WEI CHOON CEO

INTRODUCTION

Wimax consist of large coverage and provide mobile access to the internet. Referring Tsunami case in December 2004, Wimax have been selected and used to assist the communication in Aceh, Indonesia.

Communications interrupt between the survivor and the outsider due to all communication been destroyed, and finally with the help of Ham Radio and the broadband access of Wimax, it regenerated communication to and from Aceh.
Wimax is useful to apply in the rescue system.

OBJECTIVES

Provide helps and useful information to the survivor who are lost such as in the jungle. Helps to the detect the location of the tourist/ survivor and provide direction to help them find the destination the system can be applicable to kids who are lost. They just need one click to that device to get to the police and when police receive that signal, they can detect their current location and can get to their rescue as soon as possible.

EXPLAINATION

The navigation and rescue system we thought of will be applied using mobile.

Wimax consist of Mobile Wimax and Fixed Wimax. Thus we will only focus on Mobile Wimax instead of Fixed Wimax.

Both Wimax have wireless connectivity to Internet and Mobile Wimax is used to support mobile application.

All the data access is via cell phone. The significance of the project appears immediately when we think about how a person could find his way out when he or she gets lost or when a child is being kidnap.

COMPETITIVE ADVATAGES

Compare to the other 3g technology the Wimax spectrum is more economical. This difference in cost/Hz is particularly significant in Europe, where the average 3G spectrum cost/Hz is 353 times higher than the average Wimax spectrum cost/Hz. The proportion is smaller in other regions, but remains in favor of Wimax. It is important to highlight that the aggregate 3G spectrum is in lower frequency bands than the aggregate Wimax spectrum.

BENIFITS

Reduce the criminal such as kidnap. Provide the fast solution to the survivor and reduce the risk of the casualty. By using wimax, it has large converge and with high transfer rate of data, so a lot of importance information can be transfer such as voice, video and data in a short time. It is a very useful system to provide rescue and navigation information

Group Leader Group Members

: :

Ng Soo Min (CEO) Lim Chia Shin (CTO) Koo Huei Pin (COO) Chee Soo Ling (CFO) Yeap Seah Heong (QA) Goh Siew Chin (Public Relations Manager ) Chu Lee Kuen (Sales Manager)

Introduction
What is Semantic?

What is Semantic Email?

Function
consider the process of sending an email to a program

committee, asking who will attend the meeting, automatically collecting the responses, and tallying them up.

Current system

Current Semantic Email Systems involve a pre-set

email-based form which is meant for specific purpose only.

Our proposed system

This system has the capability of : 1. sending out requests to required people (participants) for gathering data 2. collecting responses from all the participants 3. notifying the administrator of inconsistency in data submitted by participants 4. entering valid data into the database

Modules
For organisational setting
1. Time management 2. Make requests 3. Set appointments 4. Arrange meetings

Benefits
To save time 2. To reduce human errors 3. Expandable to other fields such as hospital and company management
1.

Thank you

Yumiko Murai, KMD

Keio University 2008-2010. All rights reserved

The title of my business plan would be ocumentary Production Platform. It is a web site to find the partners to create documentary films together, and communicate each other during the production process using the platform. And also, the platform could be a theater for documentary films. This idea is based on the experience taking documentaries; you have to fly around to film all the movies that you need. But now, as it is much easier to contact people from all over the world, there should be much more choices for the process of making documentaries. The platform would be consist of 3 parts: one is the personal portfolio that you can express your self to other creators. You can show your experience, technique, sense, your opinion, and the idea that you wish to work for. The second part is the communication platform, where you can collaborate each other in real time using online communication tools. The third part is the documentary film theater for the public. You can put your films on the site and people can see the films in cheap price. Those films also can be used for educational purpose or learning purpose, as it is filmed by someone who is familiar with the topic. The first customer for the plan is the domestic amateur young people who are interested in filming or has desire to express their opinion. The second customer is the people who are interested in citizenjournalism, who come to the site and buy it to use for educational purposes. The goal of this plan is to give young people an experience to express their opinion to the society collaborating with others.

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Rosie-san, SFC

Keio University 2008-2010. All rights reserved

Vision/Mission 1. Enabling the society to access high quality and affordable technology a. Locally designed and manufactured products will have minimal cost in production thus, resulting in cheaper price tag. b. R&D in local institution will create better 2. Assist Malaysia to venture into greater depth in science and technology development. a. Malaysia is encouraging young entrepreneurs to get into business that is related to science and technology. Grants and related training are made available for such entrepreneurs. b. Satellite technology is one of the latest area that is 3. Create a better environment for semi-illiterate-technology-users. a. Even though, Malaysia is advancing smoothly in technology development, the awareness of such technology among Malaysians is not encouraging, especially among rural residents and aging citizens. The complexity of a technology makes them feeling hopeless and gives up in using the technology. Easier handling of a technology will attract them and will prevent them from being isolated in technology development. Product: Mobile Global Positioning System (GPS) The main function is as a portable electronic map. It will have mobility function and wireless capability. User-friendly function is the key point which differentiates our company design to the available design in the market. Target customer At this moment, we are more interested in attracting local market, Malaysia. In order to gain a stable cash flow, a contract sales agreement with any road transport related company is being set as our main target. For example: a) Car manufacturer national car PROTON, PERODUA and NAZA b) Road public transportation such as bus, taxi and rental car company c) Travel agent and tourist information Marketing strategy GPS technology is still new to Malaysian. Therefore, many customers will have doubts with its success rate and skeptical thoughts about its functionality. Therefore, in this first stage, introductory package free after sales service for a period of time will be offer.

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