Sie sind auf Seite 1von 56

SCIENTIFIC INVESTIGATION

SCIENTIFIC INVESTIGATION

RESEARCH

the process of finding solution to a problem after a thorough study & analysis of the situational factors.

BUSINESS RESEARCH

a systematic & organized effort to investigate a specific problem encountered in the work setting, that needs solution or organized, systematic, databased, critical, objective, scientific inquiry or investigation into a specific problem undertaken with the purpose of finding answers or solutions to it.

Research provides needed information that guides managers to make decisions to deal successfully with problems. Information resulted from data gathered first hand (primer) or data already available (secondary), can be quantitative (gathered through structured question) and qualitative data(generated from broad answers).

METODE PENELITIAN & TEKNIK PENULISAN

SCIENTIFIC INVESTIGATION

Business research usually conducted to resolve problematic issues in or interrelated function areas of business such as marketing (consumer behaviour, market orientation, customer satisfaction, new product development positioning), finance (financial ratio, taxation method), management ( impact of changing demographics on management practices, strategy formulation)

METODE PENELITIAN & TEKNIK PENULISAN

SCIENTIFIC INVESTIGATION

TYPE of BUSINESS RESEARCH

Applied Research : applying the results findings to solve specific problems currently being experienced in the organization Basic Research :

done to enhance understanding of certain problems that commonly occur in the organizational setting & seek methods of solving them

METODE PENELITIAN & TEKNIK PENULISAN

SCIENTIFIC INVESTIGATION

Applied Research :

PURPOSE of

to solve a current problem faced by manager in the work setting, demanding timely solution Basic Research : to generate the body of knowledge by trying to comprehend how certain problems that occur in the organization can be solved

METODE PENELITIAN & TEKNIK PENULISAN

SCIENTIFIC INVESTIGATION

Knowleadgeable about research helps manager to :


Identify & effectively solve minor problems in the work setting Know how to discriminate good from bad research Appreciate & be aware of the multiple influences & multiple effects of factors impinging on a situation Take calculated risks in decision making, knowing full well the probabilities attached to the different possible outcomes Prevent possible vested interests from exercising their influence in a situation Relate to hired researchers & consultants more effectively Combine experience with scientific knowledge while decisions

METODE PENELITIAN & TEKNIK PENULISAN

SCIENTIFIC INVESTIGATION

Characteristics of scientific research

Purposiveness Rigor Testability

Replicability
Precision & Confidence

Objectivity
Generalizability Parsimony

METODE PENELITIAN & TEKNIK PENULISAN

SCIENTIFIC INVESTIGATION The Building Blocks of Science


Identification of Problem Area
Theoretical Framework of Network Associations

Observation

Refinement of Theory (pure research) or Implementation (applied research)

Hypotheses

Interpretation of Data

Constructs Concepts Operational Defenition

Analysis of Data

Data Collection

Research Design

METODE PENELITIAN & TEKNIK PENULISAN

SCIENTIFIC INVESTIGATION

DEDUCTION is the process by which we

arrive at a reasoned conclusion by logically generalizing from a known fact

INDUCTION is a process where we

observe certain phenomena and on this basis arrive at conclusion. In induction we logically establish a general proposition based on observed facts

METODE PENELITIAN & TEKNIK PENULISAN

SCIENTIFIC INVESTIGATION

Seven steps involved in the hypothetico-deductive method of research :

Observation Preliminary information gathering Theory formulation Hypothesizing Further scientific data collection Data analysis Deduction

METODE PENELITIAN & TEKNIK PENULISAN

RESEARCH PROCESS
( STEP 1 - 3 )

RESEARCH PROCESS (Step 1-3)


The RESEARCH PROCESS BASIC & APPLIED RESESEARCH 1
DATA COLLECTION ANALYSIS, & INTERPRETATION

OBSEVATION Broad area of research Interest identified

PROBLEM DEFENITION Research Problem Defineated

THEORETICAL FRAMEWORK

Variables Clearly Identified & Labeled

GENERATION of HYPOTHESES

SCIENTIFIC RESEARCH DESIGN

PRELIMINARY DATA GATHERING Interviewing Literature Survey NO YES

DEDUCTION Hypotheses Substantiated ? Research Question Answered ?

REPORT WRITING METODE PENELITIAN & TEKNIK PENULISAN

REPORT PRESENTATION

10

MANAGERIAL DECISION MAKING

11

RESEARCH PROCESS (Step 1-3)

PROCESS

SCIENTIFIC INQUIRY in HYPOTHETICODEDUCTIVE

Developing conceptual frame work Hypotheses


DESIGN Location Sample Collect Data Analyze Data

WRITE REPORT

MAKES PRESENTATION SOLVING PROBLEM

METODE PENELITIAN & TEKNIK PENULISAN

RESEARCH PROCESS (Step 1-3)

BROAD PROBLEM AREA

ENTIRE SITUATION WHERE ONE SEES A POSSIBLE NEED FOR RESEARCH & PROBLEM SOLVING

THE SPECIFIC ISSUES NEED TO BE RESEARCHED :


PROBLEMS CURRENTLY EXISTING IN AN ORGANIZATIONAL SETTING THAT NEED TO BE SOLVED; AREAS IN THE ORGANIZATION THAT A MANAGER BELIEVES NEED TO BE IMPROVED; A CONCEPTUAL OR THEORETICAL ISSUE THAT NEEDS TO BE TIGHTENED UP FOR THE BASIC RESEARCHER TO UNDERSTAND CERTAIN PHENOMENA; SOME RESEARCH QUESTIONS THAT A BASIC RESEARCHER WANTS TO ANSWER EMPIRICALLY

METODE PENELITIAN & TEKNIK PENULISAN

10

RESEARCH PROCESS (Step 1-3)

NATURE of PRLIMINARY DATA TO BE COLLECTED Background information of the organization Managerial philosophy, company policies, & other structural aspects Perceptions, attitudes, & behavioral responses of organizational member & client systems

METODE PENELITIAN & TEKNIK PENULISAN

11

RESEARCH PROCESS (Step 1-3)

Origin & history of the company

Size in terms of employees & assets

Background information of the organization

Purpose & ideology Location Resources Interdependent relationships with other institutions & the external environment Financial position

METODE PENELITIAN & TEKNIK PENULISAN

12

RESEARCH PROCESS (Step 1-3)

Managerial philosophy, company policies, & other structural aspects

Roles, position, number of employee Extent of specialization Communication channels Control systems Coordination & span of control

Reward systems
Workflow systems & the like

METODE PENELITIAN & TEKNIK PENULISAN

13

RESEARCH PROCESS (Step 1-3)

Perceptions, attitudes, & behavioral responses of organizational member & client systems

Nature of the work Workflow interdependencies Superiors in the organization

Participation in decision making


Client systems Coworkers

METODE PENELITIAN & TEKNIK PENULISAN

14

RESEARCH PROCESS (Step 1-3)

LITERATURE SURVEY is :
the documentation of a comprehensive review of the published & unpublished work from secondary sources of data.

The PURPOSE is :
to ensure that no important variable is ignored that has in the past been found to have had an impact on the problem.

METODE PENELITIAN & TEKNIK PENULISAN

15

RESEARCH PROCESS (Step 1-3)

A GOOD LITERATURE SURVEY ENSURES THAT :


Important variables are not left out
A clearer idea emerges thus helps the development of the theoretical framework & hypotheses Testability & replicability are enhanced The problem statement can be made with precision & clarity One does not run wasting efforts on trying to rediscover something that is already known The problem investigated is perceived by the scientific community as relevant & significant
METODE PENELITIAN & TEKNIK PENULISAN

16

RESEARCH PROCESS (Step 1-3)

STEP IN CONDUCTING LITERATURE SURVEY :


Identifying various published & unpublished materials on the topic of interest & gaining access to these. Gathering relevant information Writing up the literature review

THREE FORMS of DATABASES in REVIEW the LITERATURE :


Bibliographic databases Abstract databases Full-text databases

METODE PENELITIAN & TEKNIK PENULISAN

17

RESEARCH PROCESS (Step 1-3)

PROBLEM

ANY SITUATION WHERE A GAP EXISTS BETWEEN THE ACTUAL & THE DESIRED IDEAL STATES

Example :
SYMPTOMS PROBLEM Low productivity
Low morale & motivation of employees who feel the are not being recognized as valuable contributors to the system & get no praise for the good work that they do

METODE PENELITIAN & TEKNIK PENULISAN

18

RESEARCH PROCESS (Step 1-3)

PROBLEM DEFINITION

A CLEAR, PRECISE, & SUCCINCT STATEMENT OF THE QUESTION OR ISSUE THAT IS TO BE INVESTIGATED WITH THE GOAL OF FINDING AN ANSWER OR SOLUTION

IMPORTANT to : UNDERSTAND ANTECEDENTS PROBLEM CONSECQUENCES SEQUENCE TO INFORM ALL EMPLOYEES WHO WILL BE INTEVIEWED OF THE PROPOSED STUDY

METODE PENELITIAN & TEKNIK PENULISAN

19

RESEARCH PROCESS
( STEP 4 - 5 )

RESEARCH PROCESS (Step 4-5)

CONCEPTUAL FRAMEWORK

A CONCEPTUAL MODEL OF HOW ONE THEORIZES OR MAKES LOGICAL SENSE OF THE RELATIONSHIPS AMONG THE SEVERAL FACTORS THAT HAVE BEEN IDENTIFIED AS IMPORTANT TO THE PROBLEM

Testable hypotheses can be develop Examining the problem under investigation

METODE PENELITIAN & TEKNIK PENULISAN

20

RESEARCH PROCESS (Step 4-5)

VARIABLE

IS ANYTHING THAT CAN TAKE ON DIFFERING OR VARYING VALUES

Main types of variables :

Dependent variable Independent variable Moderating variable Intervening variable

METODE PENELITIAN & TEKNIK PENULISAN

21

RESEARCH PROCESS (Step 4-5)

DEPENDENT VARIABLE

VARIABLE OF PRIMARY INTEREST TO THE RESEARCHER

Examples : Customer satisfaction Sales

METODE PENELITIAN & TEKNIK PENULISAN

22

RESEARCH PROCESS (Step 4-5)

INDEPENDENT VARIABLE

ONE THAT INFLUENCES THE DEPENDENT VARIABLE IN EITHER A POSITIVE OR A NEGATIVE WAY

Examples : Price Promotion

METODE PENELITIAN & TEKNIK PENULISAN

23

RESEARCH PROCESS (Step 4-5) DIAGRAM OF THE RELATIONSHIP BETWEEN THE INDEPENDENT VARIABLE and THE DEPENDENT VARIABLE

NEW PRODUCT SUCCESS

STOCK MARKET PRICE

NUMBER OF BOOKS

READING ABILITIES

INDEPENDENT VARIABLE

DEPENDENT VARIABLE

METODE PENELITIAN & TEKNIK PENULISAN

RESEARCH PROCESS (Step 4-5)

MODERATING VARIABLE

ONE THAT HAS A STRONG CONTINGENT EFFECT ON THE INDEPENDENT VARIABLE DEPENDENT VARIABLE RELATIONSHIP. THE PRESENCE OF A THIRD VARIABLE MODIFIES THE ORIGINAL RELATIONSHIP BETWEEN THE INDEPENDENT & THE DEPENDENT VARIABLES

Examples : PARENTS LITERACY MODIFIES THE RELATIONSHIP


BETWEEN NUMBER OF BOOKS & READING ABILITIES OF FIVE YEARS OLD CHILDREN

METODE PENELITIAN & TEKNIK PENULISAN

24

RESEARCH PROCESS (Step 4-5) DIAGRAM OF THE RELATIONSHIP BETWEEN THE INDEPENDENT VARIABLE and THE DEPENDENT VARIABLE as MODERATED BY THE MODERATING VARIABLE

NUMBER OF BOOKS
INDEPENDENT VARIABLE

READING ABILITIES
DEPENDENT VARIABLE

PARENTS LITERACY

MODERATING VARIABLE
METODE PENELITIAN & TEKNIK PENULISAN

RESEARCH PROCESS (Step 4-5) ILUSTRATION of the INFLUENCE of INDEPENDENT VARIABLES ON the DEPENDENT VARIABLE WHEN NO MODERATING VARIABLE OPERATES IN the SITUATION

WILLIGNESS TO LEARN

TRAINING PROGRAMS GROWTH NEEDS


METODE PENELITIAN & TEKNIK PENULISAN

RESEARCH PROCESS (Step 4-5) ILUSTRATION of the INFLUENCE of AN INDEPENDENT VARIABLES ON the DEPENDENT VARIABLE WHEN A MODERATING VARIABLE IS OPERATING IN the SITUATION

WILLIGNESS TO LEARN

EFFECTS FOR THOSE HIGH IN GROWTH NEEDS

EFFECTS FOR THOSE LOW IN GROWTH NEEDS

TRAINING PROGRAMS
METODE PENELITIAN & TEKNIK PENULISAN

RESEARCH PROCESS (Step 4-5)

INTERVENING VARIABLE

ONE THAT SURFACES BETWEEN THE TIME THE INDEPENDENT VARIABLES OPERATE TO INFLUENCE THE DEPENDENT VARIABLE & THEIR IMPAC ON THE DEPENDENT VARIABLES

Examples : INDEPENDENT VARIABLE WORKFORCE DIVERSITYINFLUENCED THE DEPENDENT VARIABLE ORGANIZATIONAL EFFECTIVENESS, AN INTERVENING VARIABLE THAT SURFACES AS A FUNCTION OF THE DIVERSITY IN THE WORKFORCE IS CREATIVE SYNERGY

METODE PENELITIAN & TEKNIK PENULISAN

25

RESEARCH PROCESS (Step 4-5) DIAGRAM OF THE RELATIONSHIP AMONG THE INDEPENDENT VARIABLE, INTERVENING, and DEPENDENT VARIABLE
TIME :

t1
WORKFORCE DIVERSITY

t2
CREATIVE SYNERGY

t3
ORGANIZATIONAL EFFECTIVENESS

INDEPENDENT VARIABLE

INTERVENING VARIABLE

DEPENDENT VARIABLE

METODE PENELITIAN & TEKNIK PENULISAN

RESEARCH PROCESS (Step 4-5) DIAGRAM OF THE RELATIONSHIP AMONG THREE VARIABLES WORKFORCE DIVERSITY, ORGANIZATIONAL EFFECTIVENESS , AND MANAGERIAL EXPERTISE

WORKFORCE DIVERSITY

ORGANIZATIONAL EFFECTIVENESS
DEPENDENT VARIABLE

INDEPENDENT VARIABLE

MANAGERIAL EXPERTISE

MODERATING VARIABLE
METODE PENELITIAN & TEKNIK PENULISAN

RESEARCH PROCESS (Step 4-5) DIAGRAM OF THE RELATIONSHIP AMONG THE INDEPENDENT VARIABLE, INTERVENING, MODERATING, and DEPENDENT VARIABLE
TIME :

t1

t2
CREATIVE SYNERGY
INTERVENING VARIABLE

t3
ORGANIZATIONAL EFFECTIVENESS
DEPENDENT VARIABLE

WORKFORCE DIVERSITY
INDEPENDENT VARIABLE

MANAGERIAL EXPERTISE
MODERATING VARIABLE METODE PENELITIAN & TEKNIK PENULISAN

RESEARCH PROCESS (Step 4-5)

THEORETICAL FRAMEWORK

IT IS A LOGICALLY DEVELOPED, DESCRIBED, AND ELABORATED NETWORK ASSOCIATION AMONG VARIABLES DEEMED RELEVANT TO THE PROBLEM SITUATION

5 Basic features should be incorporated: Variables considered relevant should be clearly identified & labeled State how two or more variables are related to another. Nature and direction of the relationship can be theorized on the basis of the finding from previous research Clear explanation of why we would expect these relationship exist Schematic diagram should be given
METODE PENELITIAN & TEKNIK PENULISAN

26

RESEARCH PROCESS (Step 4-5)

SCHEMATIC DIAGRAM FOR THE THEORETICAL FRAMEWORK


COMMUNICATION AMONG COCKPIT MEMBERS COMMUNICATION BETWEEN GROUND CONTROL & COCKPIT DECENTRALIZATION

AIR-SAFETY VIOLATIONS

TRAINING OF COCKPIT CREW

INDEPENDENT VARIABLE

DEPENDENT VARIABLE

METODE PENELITIAN & TEKNIK PENULISAN

RESEARCH PROCESS (Step 4-5)

SCHEMATIC DIAGRAM FOR THE THEORETICAL FRAMEWORK INCLUDING A MODERATING VARIABLE


COMMUNICATION AMONG COCKPIT MEMBERS COMMUNICATION BETWEEN GROUND CONTROL & COCKPIT DECENTRALIZATION

AIR-SAFETY VIOLATIONS

TRAINING

INDEPENDENT VARIABLE

MODERATING VARIABLE

DEPENDENT VARIABLE

METODE PENELITIAN & TEKNIK PENULISAN

RESEARCH PROCESS (Step 4-5)

SCHEMATIC DIAGRAM FOR THE THEORETICAL FRAMEWORK INCLUDING THE INTERVENING VARIABLE
COMMUNICATION AMONG COCKPIT MEMBERS COMMUNICATION BETWEEN GROUND CONTROL & COCKPIT DECENTRALIZATION

AIR-SAFETY VIOLATIONS

TRAINING OF COCKPIT CREW

NERVOUSNESS & DIFFIDENCE

INDEPENDENT VARIABLE METODE PENELITIAN & TEKNIK PENULISAN

INTERVENING VARIABLE

DEPENDENT VARIABLE

RESEARCH PROCESS (Step 4-5)

HYPOTHESES

LOGICALLY CONJECTURED RELATIONSHIP BETWEEN TWO OR MORE VARIABLES EXPRESSED IN THE FORM OF TESTABLE STATEMENT

Examples : If the pilots are given adequate training to handle midair crowded situation, air safety violations will be reduced

METODE PENELITIAN & TEKNIK PENULISAN

27

RESEARCH PROCESS (Step 4-5)

FORMAT STATEMENT of HYPOTHESES IF - THEN


IF EMPLOYEES ARE MORE HEALTHY, THEN THEY WILL TAKE SICK LEAVE LESS FREQUENTLY

PROPOSITIONS
EMPLOYEES WHO ARE MORE HEALTHY WILL TAKE SICK LEAVE LESS FREQUENTLY

METODE PENELITIAN & TEKNIK PENULISAN

28

RESEARCH PROCESS (Step 4-5)

DIRECTIONAL & NONDIRECTIONAL HYPOTHESES


DIRECTIONAL HYPOTHESES : DIRECTION OF THE RELATIONSHIP BETWEEN TWO VARIABLES INDICATED THE GREATER THE STRESS EXPERIENCED IN THE JOB, THE LOWER THE JOB SATISFACTION OF EMPLOYEES NONDIRECTIONAL HYPOTHESES : DO POSTULATED A RELATIONSHIP OR DIFFERENCES BUT NO DIRECTION OF THESE RELATIONSHIP OR DEFFERENCES THERE IS REALTIONSHIP BETWEEN AGE & JOB SATISFACTION

METODE PENELITIAN & TEKNIK PENULISAN

29

RESEARCH PROCESS (Step 4-5)

NULL HYPOTHESES : IS A PROPOSITION THAT STATES A DEFENITIVE,


EXACT RELATIONSHIP BETWEEN TWO VARIABLE. IT STATES THAT THE POPULATION CORRELATION BETWEEN TWO VARIABLES OR THAT THE DIFFERENCE IN THE MEANS OF TWO GROUPS IN THE POPULATION IS EQUAL TO ZERO Ho :

m = w Ho : m - w = 0

Where :
Ho : Null hypotheses m : Motivational level of the men w : Motivational level of the women

METODE PENELITIAN & TEKNIK PENULISAN

30

RESEARCH PROCESS (Step 4-5)

ALTERNATE HYPOTHESES : STATEMENT EXPRESSING A RELATIONSHIP


BETWEEN TWO VARIABLES OR NO DIFFERENCE BETWEEN TWO GROUPS Ha : Ha : Where :
Ho : Null hypotheses m : Motivational level of the men w : Motivational level of the women

m < w m > w

NON DIRECTIONAL ALTERNATE HYPOTHESES :


Ha :

m w

METODE PENELITIAN & TEKNIK PENULISAN

31

RESEARCH PROCESS (Step 4-5)

NULL HYPOTHESES : Ho : P = 0 Where :


Ho : Null hypotheses P : Correlation between stress & job satisfaction

DIRECTIONAL ALTERNATE HYPOTHESES Ha : P < 0 NONDIRECTIONAL ALTERNATE HYPOTHESES Ha : P 0

METODE PENELITIAN & TEKNIK PENULISAN

32

RESEARCH PROCESS (Step 4-5)

SCHEMATIC DIAGRAM

SEX-ROLE STEREOTYPING

ADVANCEMENT OF WOMEN TO THE TOP

ACCESS TO INFORMATION

INDEPENDENT VARIABLE

DEPENDENT VARIABLE

METODE PENELITIAN & TEKNIK PENULISAN

The RESEARCH DESIGN


DETAILS OF STUDY PURPOSE OF THE STUDY TYPES OF INVESTIGATION ESTABLISHING : - CAUSAL RELATIONSHIPS - CORRELATIONS - GROUP DIFFERENCES RANKS, ETC. EXTENT OF RESEARCHER INTERFERENCE MINIMAL : STUDYING EVENTS AS THEY NORMALLY OCCUR MANIPULATION AND/OR CONTROL AND/OR SITUATION

RESEARCH PROCESS (Step 4-5)


MEASUREMENT STUDY SETTING MEASUREMENS & MEASURES - OPERATIONAL DEFINITION - ITEMS ( MEASURE ) - SCALING - CATEGORIZING - CODING

- EXPLORATION
- DESCRIPTION PROBLEM STATEMENT - HYPOTHESIS TESTING

- CONTRIVED
- NON CONTRIVED

DATA ANALYSIS
1. FEEL FOR DATA 2. GOODNES OF DATA

UNIT OF ANALYSIS ( POPULATION TO BE STUDIED ) INDIVIDUALS DYADS GROUPS ORGANIZATIONS MACHINES ETC

SAMPLING DESIGN - PROBABILITY/ NON PROBABILITY - SAMPLE SIZE ( n )

TIME HORIZON - ONE-SHOT ( CROSSSECTIONAL ) - LONGITUDINAL

DATA COLLECTION METHOD - OBSERVATION INTERVIEW - QUESTIONNAIRE - PHYSICAL MEASUREMENT - UNOBTRUSIVE

3. HYPOTHESES TESTING

METODE PENELITIAN & TEKNIK PENULISAN

ELEMENTS of RESEARCH DESIGN

ELEMENTS of RESEARCH DESIGN

THE PURPOSE of THE STUDY


EXPLORATORY Undertaken when not much is known about the situation at hand, or when no information is available on how similar problems or research issues have been solved in the past DESCRIPTIVE Undertaken in order to ascertain & be able to describe the characteristics of the variables of interest in a situation Undertaken to explain the variance in the dependent variable or to predict organizational outcomes

HYPOTHESES TESTING

CASE STUDY ANALYSIS Involve in-depth, contextual analyses of similar situations in other organizations, where the nature of the problem & the problem definition happen to be the same as the one experienced in the current situation

METODE PENELITIAN & TEKNIK PENULISAN

33

ELEMENTS of RESEARCH DESIGN

TYPE of INVESTIGATION
Is done when it is necessary to establish a definitive cause & effect relationship. The intention is to be able to state that variable X causes variable Y. Ex. Does smoking cause cancer ? If simply wants a mere identification of the important factors associated with the problem. Ex. Are smoking and cancer related ? OR Are smoking, drinking, and chewing tobacco associated with cancer?. If so, which of these contributes most to the variance in the dependent variable ?

CAUSAL

CORRELATIONAL

METODE PENELITIAN & TEKNIK PENULISAN

34

ELEMENTS of RESEARCH DESIGN

EXTENT of RESEARCHER INTERFERENCE


Researcher tries to manipulate certain variables so as to study the effect of such manipulation on the dependent variable. Ex. Want to study the influence of lighting in workers performance, & hance manipulates the intensity of lighting in the work situation to varying degrees.
Is conducted in the natural environment of the organization, with the researcher interfering minimally. Ex. If wants to study the factors influencing training effectiveness (a correlational study), the individual simply has to develop a theoretical framework, collect the relevant data, & analyze

CAUSAL

CORRELATIONAL

METODE PENELITIAN & TEKNIK PENULISAN

35

ELEMENTS of RESEARCH DESIGN

STUDY SETTING : CONTRIVED & NONCONTRIVED FIELD STUDIES Correlational studies done in organizations. Various factors are examined in the natural setting in which daily activities go on as normal with minimal researcher interference. Ex. Analyze the relationship between interest rate & bank deposit patterns of clients Cause & effect relationships are studied with some amount of researcher interference, but still in the natural setting where work continues in the normal fashion. Ex. Determine the cause & effect relationship between interest rate & the inclinations of clients to save & deposit money. Researcher explores cause & effect relationship exercising a high degree of control & also in artificially created setting. Ex. Create an artificial environment & trace the true cause & effect relationship between interest rates & savings.

FIELD EXPERIMENTS

LAB EXPERIMENTS

METODE PENELITIAN & TEKNIK PENULISAN

36

ELEMENTS of RESEARCH DESIGN

UNIT of ANALYSIS :

Level of aggregation of the data collected during the subsequent data analysis stage. Data gathered from each individual & treating each employees response as an individual data source Ex. How many staff would be interested in attending a three day seminar. Two person groups will become the unit of analysis Ex. Mentor & the mentored pairs are identified, their joint perception about the benefit of mentoring can be obtained by treating each pair as one unit. Data gathered from all individuals comprising several groups, & individual in the groups treated as one unit. Ex. See the patterns of usage of the newly installed information system by the production, sales, HRD personnel.

INDIVIDUALS

DYADS

GROUPS

METODE PENELITIAN & TEKNIK PENULISAN

37

ELEMENTS of RESEARCH DESIGN

EXTENT of RESEARCHER INTERFERENCE


Data are gathered just once, perhaps over a period of days or weeks or months, in order to answer a research question. Ex. A drug company desirous of investing in research for a new obesity pill, conducted a survey among obese people to see how many of them would be interested in trying the new pill.

CROSSSECTIONAL STUDIES

LONGITUDINAL STUDIES

Study people or phenomena at more than one point in time in order to answer the research question. Ex. Researcher might want to study employees behaviour before & after a change in the top management to learn the effect of change.

METODE PENELITIAN & TEKNIK PENULISAN

38

Das könnte Ihnen auch gefallen