Comp3503 E-Business Architecture and Decision Support

Daniel L. Silver, Ph.D.

Outline
Business trends point to integration Cross-functional integrated E-Business architecture IBMs e-WorkPlace Vision Decision Support becomes BI

2001

Daniel L. Silver

Theme
To thrive in the e-commerce world, companies need to structurally transform their internal foundations to be effective. They need to integrate their creaky applications into a potent e-business infrastructure.
from the E-Business: Roadmap for Success by Dr. Ravi Kalakota
2001 Daniel L. Silver 3

Key Technologies Enabling E-Commerce Evolution

Decreasing cost of increasingly more powerful hardware GHz processors, Mb nets,GB drives Integration of voice, data, image, video data Distributed database methods Graphical user interfaces (GUI) Communications (TCP/IP, HTTP) protocols and content/ publication (HTML, XML) standards Object oriented methods (Java, J2EE, ORB) Lightweight electronics for mobile IT (Palm, RIM, Pocket PC)
Daniel L. Silver 4

2001

Business Evolution on Web

Processes Transactions
Functionality

Web-enabled applicatons

Interactivity
Dynamic web pages

Publishing
Static web pages
Time or Maturity
2001 Daniel L. Silver 5

Information System Challenges due to Lack of Integration

Business Trends
Business model restructuring Structural reorganization Customer-centric perspective Many new channels for sales Integration of product/service Continued increase in new IT Enterprise process integration

Existing Legacy Systems

Proprietary Developed in 60s, 70s, 80s Mainframe based Written in COBOL, C Not real-time Missing documentation Not integrated Lacking customer focus

2001

Daniel L. Silver

Trends effecting E-Commerce/E-Business

Consumer Trends
Speed of Service, Self-Service (empowerment) Integrated solutions, not piecemeal products

Service/Process Trends
Convergence of sales and service Long-term Customer Relationship Management Flexible fulfillment and service delivery

2001

Daniel L. Silver

Trends effecting E-Commerce/E-Business

Organizational Trends
Brand not capital: contract JIT manufacturing Retain the core, outsource the rest Increase process visibility (to customers, suppliers) Employee retention, cont. learning/innovation

Technology Use Trends

Enterprise wide applications, use middleware for integration Integrate voice, data, video comm. channels Handheld and wireless an explosion !

2001

Daniel L. Silver

The E-Business Architecture

The New Era of Cross-Functional Integrated Applications

Middleware Procurement Management Supply Chain Management

Enterprise Resource Knowledge Planning Management Selling Customer Chain Relationship Management Management
2001 Daniel L. Silver 9

The E-Business Architecture

The New Era of Cross-Functional Integrated Applications

CRM = Customer Relationship Management ERP = Enterprise Resource Planning SupCM = Supply Chain Management SellCM = Selling Chain Management PM = Procurement (Operational Resource) Management Middleware = Integration Applications KM = Knowledge Management (DW/Analytics)

2001

Daniel L. Silver

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Constructing the E-Business Architecture

CRM = Customer Relationship Management

Marketing, Sales, Service

ERP = Enterprise Resource Planning

Forecasting and Planning Purchasing and Material Management Inventory Management Finished Porduct distribution Accounting and Finance
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2001

Constructing the E-Business Architecture

SupCM = Supply Chain Management

Market demand Resource and capacity constraints Real-time scheduling

SellCM = Selling Chain Management

Product Customization Pricing, Contract and Commission Management Quote and Proposal Generation Promotions Management
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2001

Constructing the E-Business Architecture

PM = Procurement Management
Office Supplies, Business Travel, Entertainment, Service contracting, IT h/w, s/w and networking

KM = Knowledge Management (DW/Analytics)

Data Warehousing Business Analytics (data mining) Executive Info Systems, Decision Support Systems

Middleware = Integration Applications

e.g. SAP (ERP) to SAS (KM)

2001

Daniel L. Silver

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The E-Business Architecture

Partners, Suppliers

SupCM

PM

Employees

ERP

KM

Stakeholders

Middleware SellCM CRM

Customers, Distributors
2001 Daniel L. Silver 14

Progression of Information Technology for Business

5000 years ago person to person 2500 agents, verbal contracts, currency 200 written correspondence 100 telegraph and telephone 30 facsimile (fax) 20 corporate electronic messaging 10 internet based email + attachments last 5 years web and web pages next 5 years IBMs dynamic e-WorkPlace
2001 Daniel L. Silver 15

IBMs e-WorkPlace
For IBM the term KM is confusing IBM prefers Dynamic e-WorkPlace

The use of e-business technologies and techniques to improve workforce effectivness and productivity

In 2002 - $12B business By 2005 - $53B business why?

2001

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As Small Companies grow into Large Companies

Economy of scale Value $ KM Facility

Size
2001 Daniel L. Silver 17

e-WorkPlace 6 Core Components

Portals and Information filtering Collaboration (doc. Creation, e-meetings) e-Learning Document/Content Management Executive Dashboard + Applicaton Integration Self-service
E-human resourses Blue pages (finding people) E-travel expenses Instant messaging
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2001

Knowledge Management and the Web

The ubiquity of the Internet and the Web has pushed the envelope on KM:
Email Document sharing Webpages Search engines

The web is the now the most used and trusted source of information - over managers and co-workers
2001 Daniel L. Silver 19

Decision Support Systems

Tools that are used to help us make better decisions more quickly Encompasses a wide cross-section of technologies and methods

2001

Data management Data warehousing Analytics (OLAP, spreadsheets, statistics) Data mining (machine learning) HCI human computer interaction
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From DBMS to Decision Support

Decision Support Systems Analytical & DM Systems Data Warehouse

DBMS
2001 Daniel L. Silver 21

Pyramid of BI Analytics
Progression from Data to Knowledge Decision Support Knowledge Analytics, OLAP and Data Mining Data Warehousing Information Database and data management Middleware Data Operating systems and networks

2001

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Pyramid of BI Analytics
The Impact of the Web Dynamic Decision Support Knowledge Web Mining, Click Stream Anal. Virtual Data Warehousing Information Distributed DB and unstructred data Middleware/Internet Data Network operating systems

2001

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THE END
danny.silver@acadiau.ca