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Jay Lodaya P19 Janki Raval P30 Lajja Reshamwala P31 Meghna Rajpura P45 Aditi Sabaria C 31
Research is an organized set of activities to study and develop a model of procedure and technique to find the result of a realistic problem supported by literature and data.
A system of models, procedures and techniques used to find the result of the research problem is called Research Methodology.
HYPOTHESIS QUESTION
Lifestyle is not better than pantaloons in terms of style, quality and service!!!!!!!!!!!!
TYPE OF RESEARCH CONDUCTED CONCLUSIVE RESEARCH SAMPLE SIZE 100 PEOPLE DEMOGRAPHICS AGE Below 25 YEARS Above 25 YEARS AREA OF RESEARCH MUMBAI and THANE
Questionnaire
Dear Sir / Madam, We are conducting a survey on consumers perceptions on clothing retailing outlets. It would be of great help if you could spare a few minutes of your time and share your views with us. Thank you 1. Which are the first 3 clothing retail outlets which come to your mind? a.______________ b. _______________ c.____________
2. Have you ever visited Pantaloons lifestyle 3. What do you prefer? Pantaloons Lifestyle
Both
4. How was your experience at the store? Favourable Unfavourable 5. How frequently do you visit store? Once in a week Less than once a month Once a fortnight Once a month What attracts you most in the brand? Quality Cost . Brand name Variety.. Comfortability Others (please specify)
6.
7. For what occasions do you generally purchase your apparels? Daily wear Party wear Formal wear . Festivals Outings . Others (please specify)
8. How much on an average do you spend during one visit at store? (Figures in Rs.) < 100 750 1000 100 250 1000 1500 250 500 1500 2500 500 750 >2500
9. Do you feel stores pricing is : High . . . . . Reasonable 10. What does your brand give you? Recognition . Satisfaction .. Value for money .. Praise from friends Social Acceptability... 11. Which other product line would you like store to diversify into? Why? ________________________________________________________
12. Rate the store on the following parameters on the scale of 1 5 PARAMETERS Variety Staff Offers Ambience Service 1 2 3 4 5
13. Rate the features of store on the scale of 1 5 based on the following parameters.
Male Affluent
14. I love store because _____________________________________________ _____________________________________________________________ 15. Which areas do you think store needs to improve? Staff Knowledge .. Layout .. Staff Accessibility . Variety .. Staff Behavior ... Caf .. Cash Counter .. Parking . 16. Even though you have not visited Lifestyle/Pantaloons, have you ever considered going there? Yes No If yes, why didnt u visit? ________________________________________________________ PERSONAL DETAILS: Name: ____________________________________________ E Mail ID: ________________________________________ Age: ____________________ Sex: _____________________ Telephone No. : ____________________________________
1) Which are the first 3 clothing retail outlets which come to your mind?
This question was asked to find out about the brand recall of clothing retail chain outlets in Mumbai. Through this we wanted to find out if Pantaloons/Lifestyles features in the top three spots in the consumers Brand Ladder.
Such data can be used in the message that the company give out in the form of Advertisements.
60 50
40 30 20
10 0
Quality Cost Brand Variety Comfort Others
Lifestyles
Pantaloons
80
60 40 20
0
High Medium Reasonable Pantaloons 4 10 8 Lifestyle 24 22 32
10) What does your brand give you? This was asked so as to find out which need of the consumer are we tapping with respect to the competition. This could also be used to position the brand strongly in accordance to the analyses.
11) Which other product line would you like store to diversify into? Why?
12) Rate the store on the following parameters on the scale of 1-5.
Variety, Staff, Offers, Ambience & Service. From this we tend to know in which parameters is the Brand strong and which ones need improvement. PANTALOONS
LIFESTYLES
13)Rate the features of Store on the scale of 1-5 based on the following parameters?
This questions answer was sought by a Semantic Differential scale by giving the respondents two Bipolar words. The scale being: Sophisticated Simple Mature Youthful Orthodox Modern Professional Homely Male Female Affluent Middle Class
PANTALOONS
Sophisticated Mature
LIFESTYLES
Simple Youthful
Orthodox Professional
Modern
Homely
Male
Female
Affluent
Middle Class
16)Even though you have not visited LIFESTYLES/PANTALOONS, have you ever considered going there?
The ones who have considered going to Lifestyles/Pantaloons but still havent visited the store have the following reasons to give: Didnt get an appropriate chance Was not accessible Low Quality perception
Null Hypothesis: Lifestyle is not better than pantaloons in terms of style, quality and service.
Alternate Hypothesis: Lifestyle is better than pantaloons in terms of style, quality and service.
Above 25 years
32
80
8
20
40
100
Contd
Sample size = 100 Expected frequency = E = 100/ 2 = 50 Formula :
Workings
2 BL
= ( 48 50 ) 50 = 0.08
= ( 12 50 ) 2 50
AL
( 32- 50 )
2 AP
50 1.28
( 8 50 ) 2 50
BP
=
Total
28.88
= 35.28
2 = 65.52
BL = BP = AL = AP =
People below 25 years of age who prefer lifestyle People below 25 years of age who prefer Pantaloons People above 25 years of age who prefer Lifestyle People above 25 years of age who prefer Pantaloons
Contd...
Degree of freedom = (no. of rows 1) * ( no. of columns 1) = (21) ( 21) = 1
Sources of Information
Bibliography 1. Panneerselvam R., Research Methodology Webiliography 1. www.lifestyle.com 2. www.pantaloons.com 3. www. googleimages.com 4. www. google.com