Beruflich Dokumente
Kultur Dokumente
9th edition
Fred R. David
Chapter 3
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 2
Perform Internal Audit
Chapter 4
Outline
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. External Strategic Management Audit Key External Forces Economic Forces Social, Cultural, Demographic & Environmental Forces Political, Govt., Legal Forces Technological Forces Competitive Forces Competitive analysis Industry Analysis (EFE) Industry Analysis (CPM)
Distributors Cre
Opportunity Analysis
Opportunity analysis involves assessing the costs, benefit and risks associated with marketing decisions. Three steps are required to perform a cost/benefit analysis:
1. 2. 3. Compute the total costs associated with decision, Estimate the total benefits from the decision Compare the total costs with the total benefits.
Finance/Accounting
Financial condition is often considered the single best measure of a firms competitive position and overall attractiveness to investors. Determining an organizations financial strengths and weaknesses is essential to formulating strategies effectively.
Financial/Accounting Function
James van Horne: The function of finance/accounting comprise three decision: the investment decision, the financing decision, and the dividend decision. Financial ratio analysis is the most widely used method for determining an organizations strengths and weaknesses in the investment, financing, and dividend areas.
Production/Operation
The production/Operation function of a business consists of all those activities that transform input into goods and services. Roger schroeder suggested that production/operation management comprices five functions or decision areas: Process; capacity; inventory; workforce and quality
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Do all manager in the firm use the information system to made decisions? Is there a chief information officer of director of information system position in the firm? Are data in the information system updated regularly? Do managers from all functional area of the firm contribute input to the information system? Are there effective passwords for entry into the firms information system? Are strategists of the firm familiar with the information system of rival firms? Is the information system user-friendly? Do all users of the information system understand the competitive advantages that information can provide firms? Are computer training workshops provided for users of the information system? Is the firms information system continually being improved in content and user friendliness?
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