MALL MANAGEMENT

SHOPPING MALL
Collection of independent retail stores, services, and parking areas constructed and maintained by a management firm as a unit Eg: Forum mall, oberon

 mercantile establishment consisting of a carefully landscaped complex of shops representing leading merchandisers; usually includes restaurants and a convenient parking area; a modern version of the traditional marketplace;

MALL MANAGEMENT
Mall management concerns itself with a combination of people, location, processes and technological systems in a particular building. Mall management has been identified as a critical factor for the success of malls and the retail industry across the world.

mall management broadly includes

1. Positioning of mall

Refers to location of mall.

based on demographics, psychographics, income levels, competition in neighbouring areas

2.Zoning Formulating the Right Tenant Mix and Its Placement in a Mall
Tenant mix refers to the combination of retail shops occupying space in a mall Zoning refers to the division of mall space into zones for the placement of various retailers.

Forum mall
designed in a dog bone fashion an anchor tenant (Landmark & Westside) at each end and vanilla retailers in the middle. food court is positioned on the top floor. 7 PVR multiplexes

3. Promotions and marketing

Activities like food festivals, handicraft exhibitions and celebrity visits increase foot traffic and in turn sales volumes Eg:-Ansal plaza, New delhi

4.Facility management
integration of people, place, process and technology in a building. infrastructure mgt ambiance mgt Traffic mgt Eg:-inorbit mubai

5. Financial management
cash receipts and collection of income developing accounting systems annual property budget annual external audit

Issues Related to Mall Management in the Indian Retail Market

Lack of Feasibility/Market Research Zoning Design Issues Few Promotional Activities Facility Management Parking