BBy Mahria Fayyaz

Overview Of Warner Bros

Founded: April 4, 1923 Warner Bros. Studios began when the brothers Warner (Albert, Sam, Harry and Jack L.) incorporated their new movie company on April 4, 1923. Today, the vast Warner Bros. library, considered one of the most prestigious and prodigious in the world, consists of more than 6,650 feature films, 40,000 television titles and 14,000 animated titles (including over 1,500 classic animated shorts). In 1903 the brothers began to travel and make films, by 1908 they had managed to gain 200 film titles Their first full-scale picture, "My Four Years in Germany," based on the best-selling book , premiered in 1918 and grossed an amazing $1.5 million. Later that year, the Warner brothers purchased property at 5842 Sunset Boulevard for $25,000, and the Warner Bros. West Coast Studios was born. although Warner Bros. was now established as a complete film company, showcasing both successful commercial and artistic properties, it lacked company-owned theaters and thus struggled to compete in the Hollywood community. Within the following years they produced a vast amount of popular films. The 1990s was a seminal decade for the Studio, starting with the 1990 merger of Warner Communications, Inc. and Time Inc. to form Time Warner, Inc., one of the world's largest communications and entertainment companies. Animation with the animated television series "Steven Spielberg Presents Tiny Toon Adventures

Overview Of Warner Bros

(1991); the opening of Warner Bros.' first international theme park the debut of megahits, such as "ER," "Friends" and "The Drew Carey Show" (1994, 1994 and 1995, respectively); the launch of the Company's first, and the country's fifth, national television network, The WB (1995); - becoming a dominant force in the production and worldwide and becoming an early adopter of the Internet as a promotional tool and outlet for original content; and leading the development and the launch of the revolutionary DVD format. The Studio made history in 1999 when, for the first time, its domestic box office surpassed the $1 billion mark and for the third time in the 1990s, it passed $1 billion internationally. "The Matrix," alone, took in some $460 million at the worldwide box office, breaking Warner Bros. Pictures' worldwide revenue record and creating an extraordinary new brand for the Studio. In 2001, Warner Bros. Pictures shattered every one of its own box office records and several industry records thanks to,"Harry Potter and the Sorcerer's Stonewhich holds a worldwide box office of $973.6 million, and stands as the Studio's highest-grossing film and the industry's third-highest grossing film of all time in worldwide box office. The second Harry Potter film ("Harry Potter and the Chamber of Secrets," was the fourth-highest grossing film internationally of all time), and other films such as scooby doo" made 2002 another record-breaking year for Warner Bros. Pictures. Warner Bros. Pictures' $1.6 billion in international receipts led all studios and was both a new record for Warner Bros. Pictures, as well as the second-highest gross ever from a major studio. 2003 -Warner Home Video was number one in overall market share, and Warner Bros. Television was the industry's number-one supplier of television programming. 2003- Consumer Products celebrated its 20th anniversary having racked up $50 billion in worldwide retail sales in two decades, and International Cinemas opened Paradise Warner Cinema City in Shanghai, marking the first time the Chinese government allowed a major U.S. theatrical company to extensively brand an incountry theatre.

How They Produce their films?

The Corpse Bride

Production involves the creation of the media. Including pre/post- production processes. Also where finance comes from.

It was shot with a battery of Canon EOS-1D Mark ll digital SLRs, rather than the 35mm film cameras used for Burton's previous stop-motion film The Nightmare Before Christmas. 3 Mills (where director Danny Boyle shoots his movies and home to a lot of TV productions) has its own fascinating history. The current buildings have existed since the 18th century but the site reportedly goes as far back as the 11th century, when it housed a mill. The setup for Corpse Bride, though, consisted of 23 animators (vs. 65 at Aardman) and other crew spread throughout Stages A, B and C, as well as the production office housing the fabrication department (or puppet workshop), art department, camera department and storyboard department. Puppets were used for the characters Mechanacal faces are more sophisticated Put an Allen key inside an ear and Victor smiles; put it inside the other ear and he frowns. The storyboards were all JPEG images, but many of the still frames were converted to QuickTimes to avoid loading down the system. For video assist, they used Vinton Capture, software written for Vinton Studios specifically for stop-motion animators. Corpse Bride was edited on Final Cut Pro. Production Budget: $30,000,000 MPAA Rating: PG for some scary images and action, and brief mild language. The film was a financial success, grossing $53,359,111 domestically and $117,195,061 worldwide. It was also met with a positive reaction from critics. 84% of their critics gave the film a positive review Corpse Bride was released on DVD in the US on January 31, 2006. The film was also released in the discontinued HD/DVD format, and then on Blue-ray disc. These releases include featurettes on the shooting and production of the film, as well as the isolated score. The film was nominated for AFIs 10 top 10 in the "Animation" genre.

Distribution Film distributers are responsible for:

Prints- physical copies of a film for cinema/home release Marketing- raising audience awareness

Distribution in the film business the term

distribution refers to marketing and circulation of movies in theatres. Also for home viewing (DVD, On Demand, Download, Television etc.) this will usually be through a cinema first onto DVD and Download, although some films are released straight to DVD.

Where are they distributed A film will be likely to have different distributers for cinema, home-video and different country releases. DIGITAL/ELECTRONIC DISTRIBUTION: Over seas - . Home Entertainment Groups content through: :Video-On-Demand, Pay-Per-View, Electronic Sell-Through and Subscription Video-On-Demand, online and mobile channels. They also distributes content through third party digital retailers and licensees. The Studios e-commerce sites that include WBShop.com and WarnerArchive.com which are manages worldwide. the Studio's retail and consumer transition of product produced by Warner Home Video and Warner Bros. Interactive Entertainment is also managed from a packaged distribution scheme to one that supports both packaged and digital distribution, as well as both standard and high definition formats. In May 2011, Flixter was acquired (one of the world's top sites for movie information and socializing), with over 40m apps downloaded. the ultimate success of a multi-million dollar feature-length film often hinges on the quality of its marketing campaign, the process of research, determining a creative approach. no other piece of the marketing puzzle is this truism more strongly reflected than in the movies trailer, which serves as not only the flagship piece of the marketing campaign but the determining factor of style and tone for the remainder of the creative process. Technology has impacted the distribution of films through marketing, such as through games and adverts such as to promote a film or products. This will increase the interest towards the film which would also expand the numbers of distribution of films as their popularity rises through technology.

Consumption of films /Exhibition

Exhibition is the retail branch of the film industry. It could relate to public cinema exhibition or private home exhibition through DVD or downloads.
THE DARK KNIGHT RISES
'Dark Knight Rises made $64.1 million --- Domestic Total Gross: $448,139,099 $161.1 million on its debut weekend. The number is big but relatively far from the projected $180 million to $200 million income. it earned $64.1 million in its second weekend and It grossed $289.1 million after ten days. Overseas, the film has already grossed $248.2 million, and its headed for a finish between $900 million and $1 billion worldwide.

A films success is determined on how much it makes during its cinema release (box office takings).

Exhibition is divided into two sections: Home the distributors/suppliers paid by the company who is selling the firm for a copy, it is becoming increasingly valuable and its a varied source for distributors to increase profits. cinema- where the distributer/supplier is paid by the cinema for a copy of the film

How are the films marketed

Harry Potter is associated with four aspects of the commercial market - literature, films, electronic media, and toys. Bloomsbury, Scholastic and Rain coast Books have the responsibility of publishing each Harry Potter novel and distributing them to book and department stores worldwide. EA Games has the responsibility of creating video games of each novel for gaming platforms. E.g. PC, Sony PlayStation, PlayStation2, Xbox, and PSP. Mattel and Lego have created toys and released them to the public. Harry Potter books have been published in 200 countries and translated into 47 languages Developing from a local, to a national, to a global level.

How are the films marketed

Warner brothers have a harry potter section in an universal studio theme park which features rides designed around films they make, and it has its own Harry Potter section. It aims to resemble as many of the harry potter traditions as possible e.g. Butter Beer. Gift shops are also attached to this to promote the film and products in it.

Also universal have a studio tour of the Harry potter sets in London, which gives the public an insight to the magic behind the cameras and also has a big shop where you can buy props and other items which are seen in the film. This produces more money for warner bros and exposure through the tour and the shops.

What Types Of Films Do They Make?

Worked with DC in producing films like batman and took inspiration from the comics Founded: (DC Entertainments flagship brand, DC Comics, was founded in 1934) In September 2009, Warner Bros. announced that DC Comics would become a subsidiary of DC Entertainment They both worked together in producing a line of films on DC characters, for example: Batman, The Green Lantern, Superman etc. This converted DC Comics into DC entertainment working in collaboration with Warner Brothers.

What Types Of Films Do They Make?

The hobbit is considered to be an Action film. Post production- Music: composed, orchestrated, conducted and produced by Howard Shore, and the music will n be performed by the London Philharmonic Orchestra as they was for The Lord of the Rings. Tickets to the film's midnight screenings in New Zealand sold out within minutes of going on sale.
This film was based on a series of books which also involves the characters from a previous popular film The Lord Of The Rings.

The films were filmed in 3D using Red Epic cameras.

The Hobbit will likely be the highest-budgeted film so far to be shot on Red Digital Cinema Camera Company's.

The film has made a$506,703,000 box office profit since its release.

Post production -Special effects: Unlike the orcs in The Lord of the Rings films who wore full-body makeup and prosthetics, many of those in The Hobbit will have computer-generated faces.

Certain films made are targeted at different age groups. For example films such as Lord of the rings is appropriate for all ages but the older generation takes more of an interest in it, as well as the more educated group of people. Where as certain films and programs are not appropriate due to actions and language in it, such as sex in the city. This is why programs like these are shown later at night when adults are awake.

Many of our films, television programs, and games can be enjoyed by people of all ages. In some cases, however, our content is suitable primarily for adults. To help ensure that our content reaches appropriate audiences. Warner Bros. takes an additional step, further than the normal ratings such as PG, and uses its own internal guidelines to further inform how its mature-themed films are advertised. 35% of the expected target audience is under the age of 17. The TV ratings system divides shows into eight different categories based on viewer maturity and use this to guidance to help determine appropriate scheduling times for programming and to determine whether parental advisories should be included before programs begin airing.

BY MAHRIA FAYYAZ