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  • Nirma Detergent PPT

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    Bhavya Shah
    662 Ansichten32 Seiten
    - The premium detergent market in India is valued at Rs. 900 Cr. with a growth rate of 12% annually. Key players are HUL's Surf Excel and P&G's Ariel and Tide. - Nirma is the third largest detergent brand in India, selling after HUL and P&G. It dominates the lower price segment and has increased its market share from 38% to 43% in recent years. - Nirma believes in positive word-of-mouth marketing and providing value for money to customers.

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    Nirma+Detergent+PPT

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    - The premium detergent market in India is valued at Rs. 900 Cr. with a growth rate of 12% annually. Key players are HUL's Surf Excel and P&G's Ariel and Tide. - Nirma is the third largest detergent brand in India, selling after HUL and P&G. It dominates the lower price segment and has increased its market share from 38% to 43% in recent years. - Nirma believes in positive word-of-mouth marketing and providing value for money to customers.

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    662 Ansichten32 Seiten

    Nirma Detergent PPT

    Hochgeladen von

    Bhavya Shah
    - The premium detergent market in India is valued at Rs. 900 Cr. with a growth rate of 12% annually. Key players are HUL's Surf Excel and P&G's Ariel and Tide. - Nirma is the third largest detergent brand in India, selling after HUL and P&G. It dominates the lower price segment and has increased its market share from 38% to 43% in recent years. - Nirma believes in positive word-of-mouth marketing and providing value for money to customers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Als PPTX, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 32

    The

    premium detergent market is pegged at Rs. 900 Cr.


    at 12 % - A.C Nielson

    Growing Key

    Players : HULs Surf Excel, Rin, Wheel P & Gs Ariel, Tide

    Source: Hindu Sep 2008

    500 450 400 350 300 250 200 150 100 50 0

    452

    468

    17 2008 Print TV Total


    Source: MAP 2008 Period: Jan - Sep 08 All Spends in Crs

    Source: MAP 2008 Period: Jan - Sep 08 All Spends in Lakhs

    Washing Powder Super Premium Surf Excel Lower Price

    Popular

    Ariel

    Tide

    Rin

    Wheel

    Nirma

    Fena

    Ghadi

    Gujrat based Karsanbhai Patel


    An independent detergent Attractive package at an affordable price Its price-based strategies have already spawned case studies in business schools across the world

    Its

    the third largest detergent player selling after HUL & P&G
    rules in lower price segment

    Nirma Its

    market share has grown from 38% to 43% over the past years believed in the power of positive word of mouth from satisfied users of our products

    It

    Value for money


    Backward Integration

    Market Creation

    Marketing and distribution

    NIRMA

    Consumer Products

    Industrial Products

    Soaps
    Detergents Edible

    Salt Scouring Products

    LAB

    ( Linear Alkyl Benzene ) AOS ( Alfa Olefin Sulfonate ) Sulfuric Acid Glycerin Soda Ash Pure salt Vacuum Evaporated Iodized Salt SSP ( Single Super Phosphate ) Sodium Silicate

    Nirma

    Bath Soap Nirma Bath Soap Nirma Lime Fresh Soap Nima Rose Nima Sandal Nirma Beauty Soap

    Nirma

    Washing Powder Nirma Detergent Cake Nirma Popular Detergent Powder Nirma Clean Dish Wash Bar Nirma Bartan Bar Super Nirma Detergent Cake Nirma Popular Detergent Cake

    Creative

    & Media Agency - Purnima Advertising Agency - Taproot

    Latest

    Source: TAM Period: Jan Dec 08

    Wheel Ghadi

    Lemon fragrance in clothes

    Pehle Isstemal karey phir vishwas

    karey

    To

    reiterate the softer, mood uplifting emotions that Brand Nirma has always stood for since it was launched contemporize and refresh the core of the brand without eroding its basic essence of simplicity, sincerity and joyful upliftment

    To

    Female

    25 + SEC B, C Housewifes
    Market:

    Gujarat, Rajasthan, Uttar Pradesh, Pradesh, Chattisgarh and Jharkhand

    Madhya

    Theme Tag

    Mood up liftment

    Line Kapde Bolenge Mithaas Gholenge

    Mood

    up liftment (Theme for the day)

    Contest 1

    lucky winner a day gift hampers

    Nirma

    NIRMA MAA

    Nirma Best

    sponsors Navratri

    dressed girl is winner


    Presents
    Navratri 2009

    Previous

    day winners photograph would be published winners of different locations get recognition across cities

    Navratri

    Winners

    of nine days play together for grand

    finale
    Winner

    gets Nirma gift hamper

    Amritprabha Vivek Suhila

    Bafna

    Jain
    Shetty Shukla

    Shubhangani

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