A Presentation on Interflow

Presented By
Nayab Ali Raza Syed Mohammad Raza Hammad Raja Asad Raja Jawad Hassan Butt

What is an Advertising Agency?

An Ad Agency is a service business It creates, plans and handles ads & other forms of promotion for client independently. It handles overall clients marketing & Branding strategies and Sales promo Ad agency aids the selling the client's products or services.

Interflow
With offices in Karachi, Lahore and Islamabad It has 300 professionals to the industry. Mass effectiveness of electronic, print and out of home media to the intimacy of new media.

Interflows Profile
Interflow has built and re-built brands Raised the bar on solution delivery and brought the spirit of custodianship to life over and over again. Over the years, Interflow has been intimately associated with successful brands such as Pepsi, Ufone, Citibank, HBL, Unilever, PTC, Nestle etc.

Interflows History
On July 1, 1983, Taher A. Khans determination to change the way advertising services were being delivered, gave birth to Interflow Communications. For almost three decades, Pakistans pioneer of marketing communication services Within 5 years became Pakistans one of the largest, most innovative advertising agencies

Interflows Philosophy

To be the Agency most valued by those who most value brands

Interflows Portfolio
Electronic It is Above the Line (ATL) Advertising. For Instance Television and Radio Print It is Above the Line (ATL) Advertising like Newspaper Outdoor It is Below The Line (BTL) Advertising link hoarding and pamphlets that happens outdoor

Electronic Media
This is A Ufone Ad, Created by Interflow. Ufone has been Interflows Valuable Client for almost a decade.

Interflows Departments
Admin Accounts Client Services Creative/Design Production Marketing HR Recovery Media Buying, Planning, Execution, Billing

Interflows Organizational Structure

Mr. Taher A. Khan
CHAIRMAN CEO Regional Resident Regional Head Head Head Karachi Islamabad Lahore Director Finance Director Creativity Director Operations Director HR Director Event Management Director Markeing

Interflows Services

Interflows Clients

Interflows Clients

Interflows Group Electronic TV

TV One Entertainment News One New, Current Affairs WasebTV Saraiki Channel

Interflows Awards and Achievements

Media Recognition - Pakistan Television Network (PTV) 1988-89 Indian Abby Awards Pakistan Advertising Association (PAA) Advertising Excellence Awards 91 A Tribute to Creativity 2001 2002 18th Pakistan Advertising Association (PAA) Awards 2004 Indian Abby Awards - ABBY 2007 Aurora Eurus Awards, March 17, 2007 16th All Pakistan Newspapers Society (APNS) Awards 1999 - 2000 Social Marketing & Community Service Best Single Mass Medium Advertising Pepsi Co Award (held in NYC with worldwide participation)

SWOT Analysis
Strengths
Chairmans Vision Interflows Commitment A Wide Range of Services New Innovative Ideas beating the Traditional ones

Weaknesses
Underestimating the Competitors Redesign a single idea

SWOT Analysis
Opportunities
Explore new Horizons Adopt new Technology Expand Internationally

Threats
Face New Emerging Competitors Like Synergy Advertising Competitors Creativity and Innovation

Recommendations
Employee Turnover Ratio is higher, Creative Resources dependency is very high. Employee Retain ship should be there by offering more incentives. Interflow can look out for more international affiliation, so you can pool financial and other resources as association with Ogilvy and Mather has finished. Interflow Marketing Department Contact Plus which managed BTL Interflow could not carry it clients. Interflow can increase its share of pie by offering all services to its existing single clients

Questions ?