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Companys Profile
Company PEPSICO. Founded North Carolina. U.S (1965). Industry Beverages. Founder Donald Kendall & Herman Lay. Head Quarter Purchase, New York. Area Served Worldwide (200 Countries). Key People Indra Nooyi (Chairman & CEO).
Objectives
To analyze, interpret and study the entire beverage market of Kanpur & related areas. Comparative study of the various brands, packs and flavors available in the market. Analysis of the strong and weak point of the competitors products and compare it with PEPSI. To assess the reach and feasibility of the product. Assess the promotional measures in the context to the sales of PEPSI.
Limitations
The retailers in many cases ,are reluctant to answer many questions. The respondents may be biased or influenced by some other factors. Time and money were the greatest limitation in carrying out the survey. A number of retailers (Pan-shop) being illiterate, it took us lot of time in collecting information. The mere information which we get from the retailers is not sufficient to arrive at a conclusion. The seasonal changes affect the sell.
Research Methodology
Research Design To collect Data with helps of Questions. To Formulate Data Clearly. To gather maximum and valuable information. Research Approach Customer Preferences Considering Factors are Customers taste, Category, Image of Brand.
Research Methodology
Research Instrument Set of Questions Sample Size Method of Data Collection Observation Interview Focus Group Survey
Data Analysis
Awareness of Pepsi household scheme.
Data Analysis
Do you provide home delivery of Pepsi?
20% Yes 80% No
Data Analysis
Which Brands of soft drink do you sell?
5% only Pepsi 40% 55% only Coca-Cola Both
Data Analysis
Which quantity of Soft drink you have?
40%
35%
10%
15%
Data Analysis
Chilling equipment owned by you?
10% 30% 60% Only Pepsi Only Coca-Cola Both
Data Analysis
Who gives better Service?
5% 40% Pepsi Coca-Cola Both
55%
Data Analysis
Has advertisement increase your sale?
8% 2% Yes No 90% Can't say
Data Analysis
Market Share of PepsiCo Products.
13%
17% 20% 7% 24% Pepsi Mountain Dew Slice Mirinda Lehar
19%
Aquafina
Data Analysis
Demand of soft drink within Age group.
10% 40% Children Youth Old
50%
Data Analysis
Market Share of Soft Drink Brands.
11% 45% 44% Pepsi - Cola Coca - Cola Others
Recommendations
Uniformity in schemes and discounts, offered to the retailers. Activities of sub-dealers and super-stockists should be controlled and checked in order to ensure fair prices and distribution of schemes. Incentives to small retailers to avoid discontent among smallholdings and outlets.
Recommendations
Soft drink is still considered a treat virtually a luxury, so company
Questionnaire
Q.1 Are you aware of Pepsi house hold scheme? a. yes a. Yes Q.3 Which brand of soft drink do you sell? a. Only Pepsi-Cola a. 200ml a. Lehar Soda (Pepsi-Cola) a. Aquafina (Pepsi-Cola) a. Only Pepsi-Cola b. Only Coca-cola b. 300ml c. 500mld. 2 lit. b. Kinely (Coca-Cola) b. Kinley (Coca-Cola) c. Other c. Both c. Both e. All. Q.4 Which quantity of soft drinks you have? Q.5 Which brand of soda do you sell? b. no b. no Q.2. Do you provide home delivery of Pepsi?
Questionnaire
Q.8 Do you get timely supply of these brands with proper schemes? a. Yes b. No. Q.9 Is your chilling equipment working properly? a. Pepsi = Yes................. No.............. b. Coca-Cola = Yes................. No.............. Q.10 During breakdown of chilling equipment, who gives better services? a. Only Pepsi-Cola b. Only Coca-Cola c. Both Q.11. Is there increase in sales due to display of the racks? a. Yes b. No Q.12 Availability of glow boards provided by company through promotional scheme. a. Yes b. No Q.13 Are your customers aware of PEPSI HOUSE HOLD SCHEME? a. Yes b. No. c. Can't Say Q.14. Has advertisement increased your sale? a. Yes b. No. c. Can't Say