Welcome To Kingfisher Airliner.

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AVIATION INDUSTRY
India is currently the ninth largest aviation market in the world, according to a RNCOS report India's domestic aviation market expansion has been the strongest in the world tripling in the past five years, according to the International Air Transport Associations (IATA) report.

India has 454 airports and airstrips out of which 16 are designated as International Airports.
India's domestic air traffic grew at a rate, which is the second highest after Brazil, according to global figures for June 2011. India is expected to cross the 450 million mark of domestic passengers by 2020

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When its kingfisher. its mr.VijAy mAlyA..

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Mr.Vijay malya
Indian Billionaire and Liquor Tycoon , Vijay Mallya has always been known for his charismatic personality,flamboyance and lavish lifestyle. He is known for sporting diamond ear studs. Mallya does not think twice before flaunting his wealth. He was born on Dec18, 1955. Studied at La Martiniere School in Kolkata. He did his bachelors degree from St Xaviers college, University of Calcutta

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Mr.Vijay malya
He started working while he was in college.He worked for his company for Rs 400 per month. Later,Mallya went to the US and worked for American Hoechst Corporation. Vijay Mallya became the Chairman of the UB Group at age 28 in the year 1983, after his father Vittal Mallya passed away. Since that time he has led the group and turned it into a multi billion dollar business Mr. Mallya likes to take on new challenges and live life to the fullest.

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Birth Of Kingfisher Airlines

Vijay Mallya entered into the aviation sector in 2005 by launched Kingfisher Airlines. In Just 3 years Kingfisher has become one of the leading Airlines in India. Mallya owns 46% stake in low cost airline Air Deccan. Accenture recommended the merger of the two Airlines kingfisher & Air deccan. With this merger Kingfisher was able to fly on international routes since Air Deccan was eligible to fly abroad.

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Vision

The Kingfisher Airlines family will consistently deliver a safe,

value-based and enjoyable travel experience to all our guests.

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Values
Safety
This is the overriding value. In the line of business, there is no compromise.

Service
They are into the hospitality business; They serve their guests to gain their trust, goodwill and loyalty.

Happiness
They believe in building an organization with people who choose to be happy, and will endeavour to influence their guests and co-workers to be happy too.

Teamwork
Their motto is We will succeed or fail as a team. Each one of us must respect our colleagues regardless of their rank, and we must work together to ensure our mutual success .

Accountability
Each one of them will be held accountable for the successful execution of their duties, commitments and obligations.
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Management Team
Chairman & CEO - Dr. Vijay Mallya Vice Chairman- Capt. G. R. Gopinath Board of Directors Capt. K.J. Samuel Mr. A.K. Ravi Nedungadi Mr. Vijay Amritraj Mr. Anil Kumar Ganguly Mr. Piyush G. Mankad Dr. Naresh Trehan Diwan Arun Nanda Mr. Ghyanendra Nath Bajpai Company Secretary- Mr. N. Srivatsa Chief financial officer - Mr. A. Raghunathan

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MARKET SHARE
The market share of Indian carriers as on August 2011 in the domestic aviation market Kingfisher Airlines -> 18.80% Jet Airways and jet lite-> 26.3%

Go Air -> 5.3%

Indigo -> 18.7 %

Spice Jet -> 13.4%

Other ->17.5%
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Marketing Strategy
Kingfisher with its appealing promotional line Fly the good times and it reflected in the experience the company offered to its passengers.

It planned to re-launch its commercial air service called UB Airway again which it had to withdraw it due to government restrictions.
The company gave best services to its customers that were like providing world class interiors, and in-flight entertainment systems. The company came up with only one class airlines rather than other airlines that had Business Class; Economy Class the idea was to combine Business Class experiences and Economy Class experiences in one. Having a single class freed up more leg space for passengers when compared to normal economy class flights. The company started addressing its customers as GUEST rather than passengers.
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Financial strategies
It purchased brand new A320 aircrafts powered by the cockpit that was a paperless environment. In June 2005 KFA planned to order US$5 bn at the Paris Air Show, for 5 new A350-800 aircraft, and five A330-200 aircraft. KFA was first Indian carrier to place an order for A380s. In November 2005 it placed an order for 30 A 320 and 20 ATR72-500 aircraft at the Dubai Air Show. This ATR72-500 was worth US$750. KFA has plans to make an Initial Public Offer (IPO) and raise around US$200 mn that would be used for its fleet acquisition and route expansion activities. With the merger of the two Airlines kingfisher & Air deccan, which was recommended by Accenture. With this merger Kingfisher was able to fly on international routes
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Human Resource Strategies

Prior to launch, KFA signed a non-poaching alliance with Air Deccan under which both the airlines agreed not to hire each others employee. KFAs flight attendants called Flying models were selected through a national level model contest. KFA also stressed the fact that its employees had to be capable enough to meet the airlines high service standards. Among one of the biggest HR move for KFA was addition of Nigel Harwood as Chief Operating Officer with effect from August 1, 2005, to strengthen its management team. Mr. Mallya said Kingfisher Airlines Limited has a first class management team not just at top most level but also in the second line. This is part of the UB groups commitment to human resources.
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KFA at a Glance
Total connections to 70 cities including 7 international destinations flying over 350 flights a day. Over 45 million guests flown since inception Current Fleet size of 67 aircraft (39 Airbus and 28 ATRs). Market Share of 20.8% Recognized as one of Indias Most Respected Companies in 2006 and 2007 Business World Indias only 5 star airline by independent agency Skytrax

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SWOT ANALYSIS
STRENGTH WEAKNESS OPPORTUNITY THREAT Good brand value & Still a not in profit reputation organization. Quality of the service and continuous innovation. High ticket pricing. The expanding tourism industry The non penetrated domestic market. Competitors

Infrastructure issues.

First airline to have a new fleet of airbuses.

Facing a tough competition from competitors

Untapped air cargo market

Fuel price hike.

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Any Questions??

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Thank You Being a Good listener

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