Annul Budgeting Long range planning Environmental scanning Strategic planning phase

Firm Market Strategy Environment

Develop strategic vision & mission Set objectives Craft the strategic plan Implement &execute strategy Evaluate &correct Revise

Environmental scanning Strategy formulation-mission, objectives,strategies&policies Startegy implementationprogrammes,budgets, procedure Strategy evaluation &control performance

Is a set of vision, mission, obj,goals higher to lower level-achievement Vision-is what keeps the company moving forward Strives to achieve in the long run Characteristics 1.graphic-picture 2.Directional 3.focused 4.flexible 5.desirable 6. Easy to communicate 7.about feelings, beliefs,emotions & pictures

Basis for performance Core values Mission statements Is the corps dream crystallized Grand design of the firm s future

Our Mission Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. To refresh the world... To inspire moments of optimism and happiness... To create value and make a difference. Our Vision Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth. People: Be a great place to work where people are inspired to be the best they can be. Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. Productivity: Be a highly effective, lean and fast-moving organization.

Exceptional people on a mission, to be the best pizza delivery company in the world. HUL Meet the everyday needs of people everywhere.

Has external orientation &relates the org to the society in which it operates.Its the visualised future. Whats our business?what will it be?what should it be? Why it is there. What purpose it seeks to achieve They establish boundaries Acknowledge responsibilities to stakeholders Basis of motivation Creates org climate Basis of allocation of tasks Means of control Clear cut and feasible

Goals are general guidelines explain what you want to achieve in your community. They are usually long-term and represent global visions such as protect public health and safety. Objectives define strategies or implementation steps to attain the identified goals. Unlike goals, objectives are specific, measurable, and have a defined completion date. They are more specific and outline the who, what, when, where, and how of reaching the goals.

Process of revival Ensure growth Base for business decisions Std of performance decentralization

Growth-10 crores in 1977 to 2K crores-1997 Profitability-HUL Market share-colgate 52% Productivity-mobile Technology-philips R&D-innovation-apple Flexibility-ITC HR-Infosys Image-tatas CSR-Aravind eye care, Grameen Bank

Customer segment Product Goals and objectives

The balanced scorecard is a strategic planning and management system business and industry, government, and nonprofit organizations improve internal and external communications, and monitor organization performance against strategic goals. Drs. Robert Kaplan (Harvard Business School) and David Norton as a performance measurement

Only financials Competition in terms of non financials Image is crucial Customers first People Overall picture Motivation

The balanced scorecard method is a management technique designed to provide a view of an organization from both internal and external perspective. Customer perspective, Internal-business processes, Learning and growth, Financials.

Provide a way to see if our strategy is working Focus employees' attention on what matters most to success Allow measurement of accomplishments, not just of the work that is performed Provide a common language for communication Are explicitly defined in terms of owner, unit of measure, collection frequency, data quality, expected value(targets), and thresholds

Decision tree-cost cut Issue tree-critical issues Profit tree- starts with profits SWOT analysis PESTLE ANALYSIS