Presented by

AKSHAY ABROL KISHAN RAMANI

INTRODUCTION-:
Microsoft is a large diversified computer software

manufacturer with one of the highest valuations in the world. Microsoft produces the Windows family of operating systems for personal computers and servers. It controls the operating system of 90-95% of personal computers sold on the market
It also produces applications software that run on the

Windows family of operating systems, most notably the very successful MS- Office Suite consisting of word (wordprocessor), Excel(spreadsheet), PowerPoint (presentations), Outlook (e-mail and news), and Access (database).

 When bill gates and his friends started microsoft ,it was one of

the very few companies that sold nothing but personal computer software ,and others were so small that microsoft managed either to overtake most of its rival or at license their best work or hire away their best programmer.
Almost all Microsoft products are complementary to a member

of the Windows family of operating systems for personal computers and servers.

MAJOR ISSUES in this case-:

The major issues are as fallows.
1.Monopoly 2.High barriers to entry 3.Lack of alternatives 4.Threat to partners 5.Monopoly through pricing 6.Monopoly through technology

.Monopoly Microsoft has dominancy in the market and DOJ has also declared that Microsoft has monopoly. 2.High barriers to entry Microsoft has over 70000 software applications. So it is difficult for another company to enter in the market. 3.Lack of alternatives Software developers produce software that is compatible o nly in windows and windows has largest market share. 4.Threat to partners Several companies transacted business with Microsoft and Microsoft practices intimidated and threaten because companies claim that

 Microsoft force them to close their software

development that are competing Microsoft applications. 5.Monopoly through pricing Microsoft has set prices that are very low in the market. This is alsoa reason of monopoly. 6.Monopoly through technology By using the latest technology and software, Microsoft also exerts monopoly in this way

 Microsoft market share is so massive that it behave like a

monploy ,as we know a monopoly can set prices artifically high because it has no serious competitors to force it to do.
It also expanded its market share in case of the word

processor , windows NT server software

Microsoft is also a good example of deadweight loss

because it makes only small improvement to each versions of microsoft office and windows so that peope will continue to buy upgrades.

 A federal judge in US had declared that microsoft corp.

possesses monopoly power in the market for PC operating system Jackson wrote three main facts indicate that microsoft enjoys monopoly : 1.Microsoft share of the market for intel-compatible PC operating system is extremely large and stable 2.Microsoft dominant market share is protected by a high barrier to entry. 3.As a result of that barrier .Microsoft customers lack a vaible alternative to windows

 Microsoft corp. today released research showing an

acceleration in the number of security attacks designed to steal personal information protection. Microsoft also study on data protection ,with security threats increasingly posing a greater threat to privacy. Data protection involves several groups with in organisation that typicaly have different objectives and responsibilities.
Another key finding from research found that

preserving or enhancing organisation reputation and trust is important ,especialy for marketing professionals

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