GLOBAL CORPORATE CITIZENSHIP

>Process of identifying, analyzing, and responding to the companys social, political and economic responsibilities as defined through law and public policy, stakeholder expectations, and voluntary acts flowing from corporate values and business strategies. >Means putting a commitment to social and environmental responsibility into practice.

Kimberly Davenport 8 Principles of Corporate Citizenship

1. ETHICAL BUSINESS BEHAVIOR
> Engages in fair and honest business practices in its relationship with stakeholders. > Sets high standards of behavior for all employees. > Exercises ethical oversight of the executive and board levels.

2. Stakeholder Commitment
Strives to manage the company for the benefit of all stakeholders. Initiates and engages in genuine dialogue with stakeholders. Values and implements dialogue.

3. COMMUNITY
Invests in the communities in which corporation operates. Fosters a reciprocal relationship between the corporation and community.

4. Consumers
Respects the rights of consumers. Offers quality products and services. Provides information that is truthful and useful.

5. EMPLOYEES
Provides a family-friendly work environment. Engages in responsible human resource management. Provides an equitable reward and wage system for employees. Engages in open and flexible communication with employees. Invests in employee development.

6. INVESTORS
Strives for a competitive return on investment.

7. SUPPLIERS
Engages in fair trading practices with suppliers.

8. ENVIRONMENTAL COMMITMENT
Demonstrates a commitment to the environment. Demonstrates a commitment to sustainable development.

Naomi A. Gardberg Charles J. Fombrum

Create intangible assets that lead to improved legitimacy, reputation, and competitive advantage. Particularly true of global firms where citizenship activities overcome nationalistic barriers and build local advantage.

CITIZENSHIP PROFILE
Public expectations vary on factors such as environmental risk, philanthropy and worker rights. Companies that choose the right configuration of citizenship activities to match public expectations will reap strategic advantages.

Concept is Consistent with the following themes

Managers and companies have responsibilities to all their stakeholders. Corporate citizenship (CC) involves more than just meeting legal requirements. CC requires that a company focus on, and respond to, stakeholder expectations and undertake those voluntary acts that are consistent with its values and business mission. CC involves both what the corporation does and the processes and structures through which it engages stakeholders and makes decisions.

GODBLESSS
Rodriguez, Lysel s. BM401E