INCREASING REVENUES THROUGH IMPROVED DESK TO DESK CARGO SERVICES.

Prepared for GATI

Prepared by:

Mukesh kumar Tarun Goyal Amit Malhotra Rajat Dua Ajit yadav Vishal talia Amit Kumar Prakash Gupta Vikas khanna Ayush Agarwal

PROBLEM STATEMENT
The company is not getting the expected revenues

from its Desk-To-Desk Cargo services

Purpose of the study

After our research company will come to know what

the customer needs from their desk to desk cargo services.

This research will also help company to increase their

market base and to overcome the problem the company is facing.

RESEARCH OBJECTIVES
The purpose of this research is to discover the

satisfaction level of the customers .

The research also intend to identify the requirements

of the customers. The research also intends to identify the potential customers.

Companys profile
Gati pioneered the concept of Retail Express Cargo and

express Distribution in India

In the 19 years tenure, Gati has grown to occupy every link

of the value chain in the logistics business segment

Gati has the largest fleet of over 2100 vehicles on road, with

a nation wide network unmatched in the industry

Supported by state-of-the-art warehouses, technological

initiatives and web centric value added services Gati Profile

LITERATURE REVIEW
Sales

surface express-50% fuel stations-16% coast-to-coast -11% freighter-10% logistics-7% others+desk-to-desk -6%

Contd.
Desk-to-Desk services contributed less than 6% of the

total revenues of Rs.55,207 lakhs during the F.Y. 200708. In 1989,Gati launched desk-to-desk cargo , a new concept of door-to-door service. Its an affordable surface product especially designed for the non-commercial packages.

Gati Desk to Desk Cargo

This is a service offered under Gatis Surface Express For

non-commercial, small size shipments upto 4kgs Priced at Rs.135/- per shipment + taxes.

Features :
Cost effective option for customer who want to send small

shipments Can send from anywhere to anywhere in India Ideal for samples, gifts, study material, printed material Risk coverage upto Rs.1000/- per shipment

Research design
Questionnaires: We will distribute around 500

questionnaires in Noida & Ghaziabad region among the customers and 500 among the other consumers of these services. Evaluation of Non-Response: a random sample of 50 names will be secured from the list of the customers who dont return the questionnaires. We will make them a call and will try to know their responses.

Statistical Tool
Method of least square in time series analysis

Yc= a+bX Yc= required trend value or estimate for particular year X=unit of time It will facilitate the comparative study of data for two or more related period.

Data Analysis
We will review the questionnaires returned by the

customers.

We will also review the questionnaires returned by

other consumers of the same services.

Budget
Salaries
Travel cost Questionnaires development Supplies Printing cost Telephone cost/charges Total costs

50,000 45,000 10,000 5,000 5,000 10,000 1,25,000

References
Sources from which we have taken the data 1) http://www.gati.com 2) Gatis annual report 2007-08 3) Goldman Sachs research estimates.