Beruflich Dokumente
Kultur Dokumente
Organizational Behavior
13th Edition
Bob Stretch
Southwestern College 2009 Prentice-Hall Inc. All rights reserved. 5-0
What is Perception?
A process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment. Peoples behavior is based on their perception of what reality is, not based on reality itself. The world as it is perceived is the world that is behaviorally important.
2009 Prentice-Hall Inc. All rights reserved. 5-1
Components of perception
The components of perception: 1. The perceiver-one who perceives 2. The target what is being perceived 3. The situation context of perception
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*Experiences
*Expectations
PERCEPTION
Factors in the target *Novelty Factors in the situation * Time * Work setting * Social setting *Motion *Sounds *Size * Background
*Proximity
* Similarity
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Consensus
Response is the same as others to same situation.
Consistency
Responds in the same way over time.
2009 Prentice-Hall Inc. All rights reserved. 5-5
Self-Serving Bias
The tendency for individuals to attribute their own successes to internal factors while putting the blame for failures on external factors It is our success but their failure
2009 Prentice-Hall Inc. All rights reserved. 5-6
Halo Effect
Contrast Effects
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