Case Analysis

Group 1 Presentation

I. TIME CONTEXT
problem was observed in the late 1970s when Blue Bird bus company which is one of their competitor get hold of the market leadership.
The

II. VIEW POINT

 Ward

III. STATEMENT OF THE PROBLEM

School Bus Company was known as the worlds largest and most respected school bus manufacturer founded by David Ward, a blacksmith from Conway, Arkansas. As David Ward passes the company management leadership, different strategies or management style was being involved that cause the company t o unstable condition. Charles Ward, the eldest son do not believe in long range strategic planning, he focused on their overseas operations in Egypt and Saudi -

Arabia, neglecting the manufacturing process and domestic market, thats why one of their competitor Blue Bird seized the market leadership. Charles was seemed so concerned on his market share position which pushed him to think of possible action- and that was, submitting the lowest bid as their strategy to beat their companys competition. Unfortunately, Wards strategy was inappropriate which resulted to serial problems that led to temporary shutdown of their company. What do you think is the possible solution to retrieve the company and bring back its name to the market industry?

IV. OBJECTIVE
To

secure the future of the company and bring back the beauty of bright yellow buses in the market industry.

V. AREAS OF CONSIDERATION
STRENGTHS:

Expertise and experience in bus operation.

WEAKNESS: High cost of operation High indiscipline among staff Financial pressure Overstaffed OPPORTUNITIES: Rising demand for school bus Government patronage

 THREATS:

The price of steel and aluminum is increasing putting pressure on the costs of production. Increasing staff costs and competition from other model.

VI. ALTERNATIVE COURSES OF ACTION

A.C.A #1 ~ look for an investor. A.C.A #2 ~ cost reduction or

downsizing.

A.C.A #3 ~ focused on domestic

market management.

VII. ANALYSIS
LEGEND: 1~ BEST , 2~BETTER , 3~GOOD
ACTIVITY EASY TO IMPLEMENT 3 EFFECTIVENESS COST BENEFIT TOTAL

A.C.A.~ #1
A.C.A.~ #2

A.C.A.~ #3

VIII. RECOMMENDATION
A.C.A

#1 (looking for an investor) resulted to be the best way to secure the future of 1,200 employees and to bring back the beauty of bright yellow buses to the market industry.

IX. PLAN OF ACTION

TIME ACTIVITIES PERSON RESPONSIBLE

WEEK 1
WEEK 2 DAY 1

Formulating of a business plan

Setting an appointment with the prospective investor

Department Heads
Company Secretary

DAY 3

Meeting and presentation of business plan of the possible investors

Setting an appointment for the signing of the contract Signing of the contract

Department Heads (Chairman, President, C.E.O)

Department Heads

WEEK 3 DAY 1 DAY 4

Department Heads of Ward school bus and company and the investor.