A PROJECT REPORT ON COMPARATIVE ANALYSIS OF SAVING ACCOUNT OF STANDARD CHARTERED BANK AND HSBC BANK

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HERE FOR GOOD

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Standard Chartered

INTRODUCTION

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Standard Chartered

Banking in India

Banking in India originated in the last decades of the 18th century. The first banks were The General Bank of India which started in 1786, and the Bank of Hindustan, both of which are now defunct. The oldest bank in existence in India is the State Bank of India, which originated in the Bank of Calcutta in June 1806, which almost immediately became the 1/29/13 Standard Chartered Bank of Bengal. This was one of the

Type of Banks

Currently, India has 96 scheduled commercial banks (SCBs) 27 public sector banks (that is with theGovernment of Indiaholding a stake), 31 private banks (these do not have government stake; they may be publicly listed and traded on stock exchanges).
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And 38 foreign banks. They have a

Standard Chartered

STANDARD CHARTERED BANK COMPANY PROFILE

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Standard Chartered

Our History Standard Chartered Wholesale Banking builds on over 150 years of banking experience in Asia, Africa and the Middle East. In fact, were the only international bank with over 90 per centprofits generated from these areas. The Standard Chartered Group: background

The Standard Chartered Group was formed in 1969 through a merger of 1/29/13 Standard Chartered two banks: The Standard Bank of British

Standard Chartered Bank Vision and Strategy

Standard Chartered Bank has been established for over 150 years. It spans the developed and emerging economics of the world with a network of over 1400 offices in more than 70 countries. With a mission to build a world-class bank, Standard Chartered has adopted the strategies of: Building a world class business: Focus on coreStandard Charteredprovide business, 1/29/13

Mr.Peter Sands

Peter Sands is the CEO of Standard Chartered Bank Sands has been with the bank since 2002 Mr. Jaspal S.Bindra

Jaspal Singh Bindra is currently the Regional CEO for South East and South Asia. He is also a member of Standard Chartered Groups (GMC). 1/29/13 Standard Chartered

General Information

Name of the Company = STANDARD CHARTERED BANK Established = 1969 By A Merger Industry = Finance Products = Financial Services
Standard Chartered

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SWOT Analysis
Strengths:

The Standard Chartered Brand Name. Support of its parent company and promoters viz. Standard Chartered Bank. Competitive rates. Good & diverse product. Network of branches.
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Weakness:

RM doesnt give much importance on small companies. Account access problem of customers. High Average Quarterly Balance. Service delivery perception is weak. Poor ATM Network.

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Standard Chartered

Opportunity:

Need to focus on:The growing interest of people in the Derivative and foreign exchange market. Recovery of Indian stock market. Can offer a complete corporate package into under proposed corporate relationship. Tie ups with master card networks.
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Improve shareholders return.

Standard Chartered

Threat:

HSBC pitching is quite aggressively. Competition from major players like ICICI BANK, KOTAK MAHINDER BANK,HDFC ,SBI BANK ,HSBC ,AXIS BANK etc. The downfall in the Export market due to global recession.

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Standard Chartered

Products of Standard Chartered Bank

Saving Account: a) AXcessPlus b) Super Value c) Parivaar d) No Frills Savings Account e) Aasaan
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f) Connect N Save Standard Chartered

Title of Project
Comparative Analysis of Saving account of Standard Chartered Bank and HSBC Bank

The main focus of project is to know why the company has a small customer base. The banks own products have a lesser market as compared to its third party selling. The bank does a third party selling 1/29/13 all the investment products. Standard Chartered for

Rationale of Study

The following survey was mainly done with an objective to know the state of mind of an individual who is opening a saving account with STANDARD CHARTERED BANK. To know which all others bank are key players. Features and services that influences the customer while he / she is into opening an account with a bank.
1/29/13 Standard Chartered The Market Potential of Standard

Objectives of Study

The objective of this project is to make a To study the Comparison of customer satisfaction between Savings Bank Account of Standard Chartered Bank and Hong Kong and Shanghai Banking Corporation Limited, i.e. HSBC Bank, and to find out which one among these two is the best bank.
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Review of Literature / Theoretical Perspective

According to the project there is little difference between theoretical and practical knowledge The instruments or methods which are considered here are same as of theory but not all like the methods which are used for doing comparative analysis are not exactly same in theory and in the company.
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Standard Chartered Bank

The policiesStandard Charteredfollowed in the which are

Research Methodology
Research Design

The research is an EXPLORATORY RESEARCH, as conducted to clarify ambiguous situations or discover ideas that may be potential business opportunities. In comparative analysis of saving account of Standard chartered bank and HSBC bank. The research is carried on the objective toStandard Chartered know the satisfaction 1/29/13

Sampling Type:

Convenience Sampling: According to my Convenience. I used convenience sampling and as research was done from the respondents who have a savings bank account as mentioned in the objective of the project.

Sample size

50 People
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SECONDARY DATA:

It is the data which is collected by someone else or for some other purpose and which have already been passed through statistical process. The sources of secondary data which are used: Companys Manual
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Website of Standard Chartered Bank.

Standard Chartered

Major Competitor Profile

HSBC Private Bank

The presence of the HSBC Group in India can be traced back to October 1853 when the Mercantile Bank of India, London and China was founded in Bombay (now Mumbai).

HSBC (originally) the "The Hongkong and Shanghai Banking Corporation") was founded in Hong Kong (March) 1/29/13 Standard Chartered and Shanghai (one month later) in

Comparison of Saving Account

Standard Chartered Bank

Saving Account:

a) AXcessPlus b) Super Value c) Parivaar d) No Frills Savings Account

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HSBC Bank

Saving Account:

a) MASS MARKET (MM) b) NO FRILLS SAVINGS ACCOUNT c) SMART MONEY ACCOUNT

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Comparison Chart

Comparing Standard Chartered Bank with HSBC Bank.

Standard Chartered

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ATM Usage a) Withdrawal from own ATM Free Free (2 withdrawals) b) Withdrawal from other ATM in India 50 55 c) Withdrawal from other ATM outside India 140 1/29/13 120
Standard Chartered

Branch Transaction Charges Issue of DD 50

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analysis of the responses

Sex ratio

The above pie chart shows the ratio of respondents taken in the survey. The survey was having 70% male and 30% female respondents.

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Standard Chartered

Age group

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Standard Chartered

occupation

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Standard Chartered

Do you have a bank account?

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Standard Chartered

Types of account

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Standard Chartered

What do you like in your bank?

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Standard Chartered

Limitations

No study is free from limitations, which are caused due to constraints of time, knowledge base and other factors. An attempt was made to broad base the study as far as possible, however it is but natural that this study also suffered from limitations, which are mentioned below: 1. Time constraint is a problem due 1/29/13 Standard Chartered

FINDINGS

This project has helped me to understand Saving Bank Account of Standard Chartered Bank and HSBC Bank. It made me decide which one is providing better services at least cost. On the basis of the above study Standard Chartered Bank is providing better services with fewer service charges in many Chartered respects. 1/29/13 Standard

Conclusions

To conclude, it can be said that the research findings clearly reveal the goodwill and reputation of the bank among the customer. But there is a need to strengthen the bank by spreading awareness about the services offered by Standard Chartered bank through advertisement and by expanding the branches of the bank all over the 1/29/13 country andStandard Chartered also by tapping the

SUGGESTION

Corrective positioning of Standard Chartered Bank Need A Change In Marketing Focus Solid Network Required to Develop the Business Further Strong Need of Brand Buildings Services Like ATM & Phone Banking Should Be Encouraged. Promotional Strategies Press publicity
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Standard Chartered Bank Milestones

Were the only international bank with over 90 per centprofits from Asia, Africa, and the Middle-East. Were the only international bank with a long unbroken banking history in India and China.
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Were the largest international bank

Standard Chartered

Standard Chartered Bank Operation

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Standard Chartered

Bibliography
Books

Marketing research, Sultan Chand & sons

Journals

Journal of Management

Websites 1/29/13

Standard Chartered

Thank you
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