Key concepts

What are the 7 key concepts? M I G R A I N

Media language
Institution Genre

Representation
Audience Ideology Narrative

LO To understand what is expected from section B of the exam To think about our own consumption as an audience

Section B
Audiences & Institutions The Film Industry

1 compulsory question
50% of exam 25% of AS

AO1 & AO2

45mins

AO1 Demonstrate knowledge and understanding of media concepts, contexts and critical debates, using terminology appropriately and with accurate and coherent written expression. AO2 Apply knowledge and understanding to show how meanings are created when analysing media products and evaluating their own practical work.

What will you be tested on?

Through specific case studies candidates should be prepared to demonstrate understanding of contemporary institutional processes of: 1.production 2.distribution 3.marketing 4. exchange/exhibition at a local, national or international level as well as British audiences reception and consumption. There should also be some emphasis on the students own experiences of being audiences of film.

A study of a specific studio or production company within a contemporary film industry that targets a British audience (eg Hollywood, Bollywood, UK film), including its patterns of production, distribution, exhibition and consumption by audiences. This should be accompanied by study of contemporary film distribution practices (digital cinemas, DVD, HD-DVD, downloads, etc) and their impact upon production, marketing and consumption. Make reference to related media where relevant.

Institution

Audience

PRODUCTION

DISTRIBUTION

make

buy buy

EXHIBITION
sell

market
Films are known as PRODUCTS in the film industry like a Mars Bar for the Food Industry

show
How does this change the way Media Students analyse films?
Business Studies?

What is the definition of audience?

The people that a media product is

aimed at and consumed by. Demographics