Beruflich Dokumente
Kultur Dokumente
Objective
To deliver fresh vegetables, fruits, dairy products, eggs,
Introduction
Name : Farm Fresh Home delivery of chopped and unchopped vegetable
Tag Line
Vision
Farm Fresh vision is to be the best quick service provider for fresh veggie and fruits. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every house smile."
Focus
The major focus is on the people living in apartments
who dont have enough time to go and buy from market daily
The busy work life as well as the changing lifestyle has
Products:
Green Vegetables (Chopped, unchopped) Fruits (Normal, Seasonal)
Place
Patna (Bihar) City of Apartments More Farmers More Resources Suitable condition for business growth Links and good supply conditions
Price
Discount pricing strategy. Wide price range of each items. Accept coupons.
Competitive prices.
Promotion
Electronic Media
-Advertisement on local channels - ETv Bihar, Mahua Tv Print Media - Hoarding, Banners, Newspaper Bulk SMSs Festive season special offers - Chhath Special, Dussehra Special Providing gifts -Free goods
Chhath Puja
Farm Fresh
manufacturers.
Help Farmers to get loan
Target
Income: Middle, Upper middle, Affluent class
NRI colonies Residential and Hostels
Positioning
It will be created by mass advertisement and huge
publicity.
Tie-ups with Wedding Planners and Organizers. It will help the business to grow at a faster pace. It will get the first mover advantage in Patna to a great
extent.
Competition
There is no competitor in this very business in Patna as
SWOT
Strength
Unique business plan.
Variation in Products and delivery way. Bond with the farmers.
Weaknesses
New Idea May or may not work Response of the Customer Perishable products
Threats
Emergence of Retail shop like Wal-mart, Tesco Another competitor with same idea
Opportunity
No competitors as of now in this very business Growth can be rapid Emotional Attachment
Future Plans:
Product Development : Adding up values by