Beruflich Dokumente
Kultur Dokumente
@ J ul i e G
Facebook
2-4 posts a day Monitor and interact with comments RELEVAN T capabilities Use app & ad UPDATES, BREAKING NEWS & EVENTS Twitter, Blog
Pinterest, Tumblr
Connect throughout the day and evening Focus on visual content VIDEO & VIDEO by others even that produced CHAT
Repost throughout the day & Post at least weekly weekend When you have content or INFORMATION, Comment on other posts FACTS, RESEARCH events host video Link to articles, picturesWikipedia, Scribd Quora, & video Occasionally when you have something to say or want to set
Staf f appropriately or schedule time to manage yourself. Set goals and expectations.
What do you want to accomplish? Who will manage the accounts? How often will they update them? What are your rules for engagement? How often should the team report back?
Who are you connected to? How do you treat people on social networks? Tip: Think about how you interact during happy hours.
How long have you been on a social network? What kind of content are you posting?
agenda
1. Profile or page? 2. Page structure 3. Post recommendations
4. Page management
profile or a page?
Turn on subscriptions at facebook.com/about/s ubscribe to allow more than 5000 get your updates
Migrate the profile to a page. All the fans will move over but NO CONTENT. Migrate by visiting http://www.facebook.c om/pages/create.php ?migrate
Some members choose to keep the profile but also create an official Facebook page that constituents can like
Turning on subscriptions
Visit: facebook.com/about/subscribe
page structure
facebook pages
Pinned Posts
Anchor the most important story to the top of your Page for up to seven days.
post recommendations
Username
page management
management tools
management tools
management tools
Manage content and get a Build Audience Edit your Pages Share your Page, invite friends,
snapshot at your Pages activity and create ads
management tools
Comments policy
Comments Policy
Add a comments policy to your about section so people know the rules of engagement and what could get them banned from your page.
Questions
For more information, go to: facebook.com/face bookpages
katieharbath@fb.com
Twitter
Jack Fleming jfleming@dcigroup.com
@JustJack7
Direct Message
Favoriting
Retweeting
98% included links for deeper engagement 72% used hashtags to brand the conversation
Exclamatory!
Questions?