Teas And Bean Cafe

(Serving Different Varieties of Teas With Snacks)

Executive Summary
Tea and Bean cafe will offer a full range of teas (hot & iced) as well as premium chocolates, chips and different type of snacks which will be a perfect relaxation place. Students and faculty can relax here in a free time after the lot of their stress work.

Objectives
To operate a successful tea store To obtain a minimum of 200 regular customers in the first year of operation. To produce a reasonable net profit by the end of the third year of operation and increase in the 7%revenue. We expect to generate sales to existing committed tea drinkers, who will immediately recognize the quality of our products and services.

To become a best tea provider in the LPU.

Our goal is to provide the finest premium teas with different varieties to the Students and faculty of Lovely.

Beverage Analysis
India is worlds 3rd largest consumer of beverages after US and China with annual consumption of around 145 million litres (Tea being the most widely consumed beverage). It constitutes 10% of the global beverages consumption. India is the largest producer of tea in the world, with annual production of over 900 million kg-representing over 28% of world production. It was almost 175years ago, the tea origin began in India. The consumption rate of tea is growing at the rate of 25% per year. India is going to declare TEA as a national drink in April, 2013.

Competitors
In domestic market Tea is facing tough competition from different beverages like coffee(cafe coffee day, barista), soft drinks and other beverages. In LPU, the main competitors are Lipton, Nescafe and Campus cafe.

Teas Available
Mint tea Tulsi tea Cool herbal tea Energy tea Neem tea Green tea Masala tea Lemon tea Cardamom tea Ginger tea Moringa oleifera tea Organic tea Orthodox tea Black tea Yellow tea White tea

Target customers
Students, Working professionals dealing with lots of stress, Health conscious people.

USP- It will provide a high quality TEAS in a hygienic environment.

Legal formalities required

Project approval from the vendor department of LPU. Food Safety and Standard Licensing from The Civil Hospital, Kapoorthala Affidavit against child labour Vat registration Agreement between us and LPU

 Structure- Partnership
Team Members
Ruchi Goenka Vishesh Aggarwal Sanjay Singh Zonunmawii Anil yadav

Capital Structure
Rent = Rs 10000 p.m. Approx Space required = 100-150 sq. ft. Initial security to be deposited is 2times of the rent. There will be 6month agreement and after 6months the agreement will be renewed. Electric points and Water Supply will be provided by LPU.

STRENGTHS
Provides a varieties of teas with health benefits First mover

OPPORTUNITIES
Increasing health awareness among masses General perception about carbonated drink is negative

SWOT
WEAKNESS
Less awareness about varieties of teas available

THREATS
Direct competitors- Kiosk selling teas and coffee, fruit juice, other health drinks Indirect competitors like Soft drinks.

Estimated cost
Particulars
legal formalities Laptop 1 15000

Qty

Rate

Total
5000 15000

Furniture and construction

labour charges hot case Advertising Tea maker stand for chips Stationery tea making material other expenses total 1 1 20000 1000 1 2000

6000
8000 2000 5000 20000 1000 500 15000 20000 97500