Introduction To

Keyword Research
Basics
By Nishant Goyal

Any word, phrase or search query which is being typed by a user to search a product on Google is called Keyword.
A Keyword can be of 1 Word, 2 Words or Multiple words.

The Best 3 Keywords for Any Product are termed as Primary, Secondary & Tertiary Keywords.
Primary keyword should be the closest and most unique to the Product.

What will be you type on Google if you are looking for a Samsung Galaxy S III 4 G Mobile Phone?

Possible Keywords could be:

1. 2.

3.
4.

samsung samsung samsung samsung

galaxy galaxy galaxy galaxy

s s s s

phone 3 4g iii

Think for the MOST GENERAL TERM that you can use for a product WHILE still keeping that keyword UNIQUE.

Product Title: Samsung Galaxy S III I9300 Smartphone, White (Unlocked) Keywords: Pri: Sec: Ter: Samsung Galaxy S III I9300 Samsung Galaxy S III Smartphone White Samsung Galaxy Smartphone

The total number of searches for ANY KEYWORD in one month and in a particular location (country) is termed as Local Monthly Searches or LMS.
The LMS for any keyword could be obtained from Google Adwords Keyword Tool.

For any keyword to be used as a Primary, Secondary or Tertiary Keyword for a specific product on the website, the condition imposed on LMS is:
110 < Local Monthly Searches < 65,000

In order to make Primary, Secondary or Tertiary keywords more unique, we add certain words either before or after the Targeted Keywords So that our final keywords can become more UNIQUE to our products. Do not change the Sequence of Targeted Keyword.

A keyword researcher can PREFIX or POST FIX any word with the targeted keywords to make Final Keywords.
Targeted Keyword: Galaxy S III Smartphone Final Keyword:
Samsung Galaxy S III Smartphone White, Unlocked

The Primary Keyword must have:

1. 2. 3.

The name of the Manufacturer Company The name of the BRAND / MODEL of the product. Size or Color (in case of Size/Color Dominant Products only)

These are the products for which their Size or Color are highly dominant factor for their sale. Examples: 4 Black 1 Red Inkjet Cartridge : Color Dominant 4 GB USB 2.0 Flash Drive : Size Dominant 2 TB Network Hard Drive : Size Dominant 6 Extension Cable : Size Dominant

Add any special features of the Product to the Targeted Keywords (either before or after the targeted string) to make the Final Secondary OR Tertiary Keywords.
Do not disturb the PHRASE of the Targeted String. All the 3 Keywords collectively should cover all the important features of your Product.

All 3 Keywords Must Be Unique.

One Keyword SHOULD NOT be the exact copy of Any other Keyword.

One Keyword SHOULD NOT be a PART of any other keyword taken AS-IT-IS.

If Targeted Primary is:

Samsung Galaxy S III Smartphone

Then Sec/Ter. CANNOT BE:

Galaxy S III Smartphone S III Smartphone Samsung Galaxy

INVALID INVALID INVALID

HP Color LaserJet 4600 Smart Print Cartridge, Yellow

SELECTION Primary TARGETED HP Color Laserjet Print Cartridge HP Laserjet Print Cartridge LMS 1600 FINAL KWS HP Color LaserJet Print Cartridge HP Laserjet Print Cartridge, Yellow HP 4600 LaserJet Smart Print Cartridge

Secondary

14,800

Tertiary

Smart Print Cartridge

4100

Targus Slim Case for the new iPad, White

SELECTION Primary TARGETED Targus Slim Case for New iPad LMS 170 FINAL KWS Targus Slim Case for New iPad Targus Case for iPad White Case for New iPad

Secondary Tertiary

Targus Case for 590 iPad Case for New iPad 18,100

Thank You !! & All the best for your research