Critical Analysis of Recent Speeches of Annual General Meeting

Company : Imperial Tobacco Company (ITC) Limited

Group 1 (Section B PGDM) Aamod Baijal 11PGDM061 Bhaskar Mazumdar 11PGDM081 Shradha Brijmohan Devidan 11PGDM111 Mayank Gandotra 11PGDM090 Pulkit Bharadwaj 11PGDM100 Ankit Bharadwaj 11PGDM071

Introduction
Task: To analyze and critic the AGM meeting of ITC Ltd from the stakeholders point of view.
Speeches of the year 2009-2011

Observation: the tone, the communication pattern and the speech noting positives and negatives from stakeholders perspective
Motive: Noting subtleties in the communication style in the speech and how effectively shareholders were conveyed the future objectives of the company.

Critical Analysis of Annual General Meeting 2009

Opening statement : Dry and Straightforward
Avoiding panic of the audience by being positive while quoting about recession

Mentioning about the signs of recovery and growth without giving false hope
Direct approach with the stake holders- no sweet lies Mention about the political power and stable government

Critical Analysis of Annual General Meeting 2009

Optimism and flow of positive energy
Generalized statements with unclear intent Ambiguity of the objective Trying to logically build the text by defining the environmental concerns

Mention about the terrorism and unrest through the UNDP report

Critical Analysis of Annual General Meeting 2009

General concepts like Global warming and green house
Prospective competitors discussion

Future Mantra for the bussiness

E-chaupal

Stakeholders value

Critical Analysis of Annual General Meeting 2010

Opening statement : Shared sense of achievement and ownership with the stakeholders.
Expressing gratitude to the stakeholders

Color the remainder of the speech

A deal breaker

Overstates the significance of their gratitude

Critical Analysis of Annual General Meeting 2010

Announcing Dividends to the Shareholders
Issue of Bonus shares Announcing financial results of ITC Accountability as a company tradition Values of fairness and transparency

Critical Analysis of Annual General Meeting 2010

Staggering Numbers
Understating the groups enormous profitability by not mentioning numbers

Green Milestones
100th year of the Company

Shaping the ITC of tomorrow

Critical Analysis of Annual General Meeting 2010

Key Features imparting Unique strength to company
Future Competitions Innovations by ITC ITC is deeply rooted in Indian soil Gratitude towards ITC with conclusion

Critical Analysis of Annual General Meeting 2011

Opening statement : Company statistics and growth (comparing 1996 data with 2011 data)
Benefit of stakeholders: Announcing extra Dividend

Your Company Legacy

Profits and about the company

9th year in a row , for 4 years now., 6th year in a success..

Critical Analysis of Annual General Meeting 2011

Sustainable economies part of the speech : Questioning Method used.
Backing any point with valid data from authorized reports and mentioning them also. Asking for help from everyone showing that everyone has equal part in the company.

Interpretation of future with IF clause.

Mobilizing Market Defining the term consumer

Critical Analysis of Annual General Meeting 2011

Emphasizing a lot on key points Repeating them as they were important
In my earlier addresses.

Motivating in some parts of the speech by asking for contribution from all.
Before conclusion, all the data of the work done by ITC is stated and also telling its acknowledged by government Sense of satisfaction

Critical Analysis of Annual General Meeting 2011

Exaggerated words passionate commitment . Predominantly agriculture connects more with the listeners.
Concluded in a courteous way giving due recognition to everyone.

Conclusion
The speaker presented the Facts and Figures in a very clear and elaborated manner Clarity in his thoughts with an attempt to draw attention of the audience

Logically built draft of the speech

Positive tone with profit generation and value creation for the stake holders throughout the speech The language was appropriate for the audience and the speaker articulated the speech clearly Some technical jargon and unnecessarily complex language was used but was taken care by the speakers enthusiasm while delivering them

Conclusion
The speech gave a feeling of belongingness and connected to the audience
Large mass was convinced. The speaker Mr. Y C Deveshwar have been heard since 1996 and the same enthusiasm was seen in his delivery. He was easy to hear, loud and soft variations were used appropriately.

The pace hardly varied and it slow enough to be understandable

Some pauses were used to aid understandability, heighten excitement, and provide drama while emphasizing on the growth and achievement of the company.

References
http://www.itcportal.com/aboutitc/chairmanspeaks/Cha irmanSpeak.aspx?id=102&type=B&nws=chairman2009
http://itcportal.com/aboutitc/chairmanspeaks/Chairman Speak.aspx?id=101&type=B&news=chairman-2010 http://www.itcportal.com/aboutitc/chairmanspeaks/Cha irmanSpeak.aspx?id=1111&type=B&news=chairman2011

Thank You