Beruflich Dokumente
Kultur Dokumente
Group E
Objective
Analysis brings out the relative comparison between the major players of the global bottled water industry including heavyweights such as Coca Cola, Nestle and Pepsi co.
The various strategies being undertaken and the prevalent market norms.
Stratgies Employed
Innovative product variation Lowered prices in developed markets New market penetration Strategic agreements Acquisitions
SWOT ANALYSIS
HELPFUL
To achieving the objectives
HARMFUL
To achieving the objectives
STRENGTHS i. Growing Demand and Consumption ii. Increasing awareness iii. Convenience, portability and bad quality of tap water
INTERNAL FACTORS
SWOT Analysis
EXTERNAL FACTORS
Huge Growth Potential Large number of untapped markets Increasing Consumption pattern Increasing health conscious people
OPPORTUNITIES
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